Strategy of Business Entities in the Markets of Highly Individualized Demand on the Example of Interior Design Services

DOI: https://doi.org/10.33917/es-3.177.2021.134-141

Today, Russia is taking measures to support small and medium-sized businesses, because they play a decisive role in the country’s economy. This confirms the creation of various programs that support the development of firms of this size. But the opening of an organization will not attract clients and will not bring profit if you do not use promotion tools, and the combination of these tools, competent building of their sequence is a promotion strategy.

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