Socio-economic aspects of production and trade labeling of product brands in light industry

DOI: 10.33917/mic-6.119.2024.55-70

This article examines the socio-economic aspects of the production and trade labeling of commodity brands in light industry in modern conditions.  It is shown that since 2024, production and trade labeling has become mandatory for all participants in the Russian market. By this time, all manufacturers, importers and retailers must be registered in the Honest Mark system and will be required to transmit data on each concluded transaction. The requirements of GOST R 51201–98, which is a regulatory document that establishes the basic requirements for barcodes used in various sectors of the Russian economy, are analyzed. Several basic barcoding systems are considered, each of which has its own characteristics and specifications, namely: EAN-13, Code 39, QR codes, RFID codes and Data Matrix.  The socio-economic aspects of the implementation of production and trade labeling of the world brands «A.L.C», «GAP», «Nike» are considered as industry examples. It is shown that brands with a well-known reputation usually monitor the quality of their products and try to preserve their reputation, so labeling in such cases acts as a guarantee of good quality.

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