Policy for managing current assets and multifunctional corporate communications of Russian low-cost airlines
DOI: 10.33917/mic-3.104.2022.46-56
This article discusses modern problems of managing current assets and corporate communications of Russian low-cost airlines under economic sanctions. It has been established that Azur Air LLC combines an aggressive current asset management policy and an aggressive type of current liability management policy. Thus, a comprehensive policy for the operational management of assets and multifunctional corporate communications can also be characterized as aggressive. During the pandemic, Azur Air LLC demonstrated the high flexibility of its business model, which was achieved through a diverse air fleet, consisting of wide- and narrow-body Boeing aircraft of various modifications. This made it possible in the spring of 2022 to freely carry out a number of export transatlantic flights for Russian citizens who were abroad, for the first time to start operating flights on domestic routes, and to intensify cargo transportation.
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