DOI: 10.33917/mic-6.101.2021.40-50

This article discusses the issues of mergers and acquisitions (corporate control market) of the Rosatom State Corporation. It has been established that the Rosatom State Corporation is a multidisciplinary holding company combining assets in the energy, mechanical engineering, and construction. After analyzing the profitability indicators, the authors note a drop in all profitability positions: sales by net profit (ROS), assets by net profit (ROA) and equity by net profit (ROE) for 2019. The revealed trend means that the efficiency of the company’s use of assets has dropped significantly, which indicates the ineffective use of financial resources and the distraction of managers from the main strategy of the state corporation (increasing resources). Recommendations for improving the corporate governance of the state corporation «Rosatom» are proposed, aimed at orienting management personnel to the main strategy of the corporation, delineating the official powers of managers and increasing the transparency of corporate reporting.

DOI: 10.33917/mic-6.101.2021.34-39

The article deals with optimization of enterprise pricing management. An economic and mathematical model has been developed that allows you to investigate the dependence of margin profit on the price of goods with a certain dependence of the volume of demand for it on the established price. Based on the study of the model, a theoretical estimate of the optimal level of the price of the product was obtained, which provides the enterprise with the maximum margin profit from its sales. It is proposed to generalize the model in case of simultaneous sales of several goods. A formalized setting of the task of joint optimization of prices and deliveries of several types of products is presented, with restrictions on the possibility of deliveries and financing of variable costs of the enterprise.

DOI: 10.33917/mic-6.101.2021.24-33

The Russian market of software for project management automation has been investigated. The structural changes that have occurred in this market under the influence of the consequences of the COVID-19 pandemic are revealed. The classification of market participants is made in accordance with the theory of economic dominance. It is shown that the assignment of companies to a particular category allows us to judge the preferences they receive from their position and determine their strategy. Based on the use of the economic dominance theory, a number of forecast trends for the market are formulated.

DOI: 10.33917/mic-6.101.2021.17-23

The economic interest of the state is decided not by one, but by means of several business operations. Within the framework of each business transaction, their tasks are solved. Each business operation has its own logical events (stages), in each of which it is important to formulate tasks that the state needs to solve.

The article gave a list of the main tasks of the state in business operations involving the state or its property; features of the main logical events of business transactions conducted with the participation of the state or its property are considered. The authors formulated tasks that the state needs to solve in order to create jobs and organize the production of socially important products, as well as tasks related to the creation of jobs and production of new equipment; examples of situations with conflicts of state interests are given.

DOI: 10.33917/mic-6.101.2021.5-16

The purpose of this work is to prepare proposals for improving the domestic strategic planning system. In modern conditions, the most important directions for its further development are increasing the complexity, consistency and validity, as well as the level of information and analytical support. In this work, the following issues have been resolved: 1) as a result of the analysis of the Russian and Soviet systems, the main shortcomings and unresolved organizational and methodological problems of domestic strategic planning have been identified; 2) the possible area of ​​use in the planned work of the mechanisms of program-target management has been substantiated; 3) a set of organizational and economic measures is proposed to increase the efficiency of the functioning of the domestic system of state strategic planning. Specific measures are given for the organization in Russia under the Security Council of a special governing body – the State Committee for Strategic Development.

DOI: 10.33917/mic-5.100.2021.5-13

The article considers the problem of social tension from the position of economic determinism. The author approaches the consideration of this issue from the point of view of the theory of the expediency of the existence of a socio-economic system as a whole. At the same time, the integrity of the system will be determined, according to the author, by the total dependence of a number of stressful factors that produce an economic crisis, affect the state of social stability and the level of social tension. The author considers the crisis not only as a disorganizing beginning of the organizational whole, but also as a process of rational changes, as a natural reaction of the socio-economic system, which allows diagnosing the state of its stability, development trends and the most vulnerable elements. According to the author, the determination of critical parameters that characterize the oscillation of the system and the degree of its stability will allow to regulate the level of social tension and to localize the foci of instability in the constituent components of the system in a timely manner, thus leveling the possible prerequisites for a social explosion.

DOI: 10.33917/mic-5.100.2021.14-29

The principles and algorithms of the analysis of consumer preferences in terms of identifying and researching the area of rational choice (a set of characteristics taken into account by representatives of the target group in the process of rational choice of a product/ brand/ firm) are considered. Special attention is paid to the correctness of the application of the methods and the interpretation of the results. The issues of product/ brand/ company promotion based on rational choice analysis are discussed. Examples of solving practical problems of identifying factors of rational choice of goods/ brands/ firms, constructing areas of rational choice, analyzing the configuration of areas of choice, developing a strategy and essential details of promotion are given using the presented approach.

This article is a continuation of the author’s research presented in No 2(97), No 3(98) and No 4(99) of the journal for 2021.

DOI: 10.33917/mic-5.100.2021.30-35

The scientific article presents the directions of innovative ideas in the service market. Based on financial analysis, the market of innovative start-ups and stakeholders was studied for the largest representatives of the retail and retail turnover of the service sector of the Republic of Tatarstan using the example of players in the DIY.

DOI: 10.33917/mic-5.100.2021.36-43

The notion of competitiveness has a key value in strategic management. The issues of determining competitive advantage and its usage for reaching company’s goals attract significant attention from business, management, economists, which has led over the past four decades to a gradual conceptualization and an increase in the desire to understand competitiveness at the level of business, regions, nations. Numerous studies have been carried out to study competitiveness theoretically and to test it in practice. This article discusses the ways of forming approaches to study the company’s competitiveness.

DOI: 10.33917/mic-5.100.2021.44-48

The development of the alcoholic beverages market took place against the backdrop of a changing government policy. However, the problems of protecting property interests existed at every stage of the market evolution. Today, issues of protecting property interests affect the activities of all participants in the alcoholic beverages market: manufacturers, suppliers, retailers and consumers. The preservation of property and the implementation of related interests is ensured at every stage of the organization’s activities, therefore, solving the issues of using the tools of legal and information protection of property interests, considered in this article, is an urgent task in the activities of participants in the alcohol market.