DOI: 10.33917/mic-5.106.2022.26-49

This study considers the analytical principles of market object perception (goods, trademarks, firms) by consumer in the image-forming space, with an emphasis on the correctness of the application of methods and interpretation of results (in terms of comparing perceived positions with competitors’ positions against the consumer ideals). The proposed approach to analysis is based on the identification of factors that determine market processes and the construction of images of real goods / brands / firms in the perception of representatives of the target group. The issues of product / brand / company promotion are discussed based on the analysis of consumer perception. The presented approach is applied to solve some practical problems, such as identifying factors of perception of goods / brands / firms, building their images in the space of consumer attitudes, analyzing the configuration of images in comparison with the competitors and ideals, developing a strategy and essential details of promotion.

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2. Zakuskin S.V. Analysis of consumer perception in the space of image-forming factors. Part 1. Positions in comparison with the ideal. Microeconomics. 2022;4:5-24. (In Russ.).

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11. Zakuskin S.V. The entertainment center services market: a look through the prism of image-forming factors. Part 7. Peculiarities of rational perception. Creative Economy. 2020;14(1):93-113. (In Russ.).

12. Zakuskin S.V. The entertainment center services market: a look through the prism of image-forming factors. Part 3. Peculiarities of emotional perception. Creative Economy. 2019;13(8):1573-1596. (In Russ.).

13. Kendall M., Stuart A. Theory of distributions. M.: Nauka, 1966. 588 p. (In Russ.).

DOI: 10.33917/mic-5.106.2022.5-25

The purpose of this work is to prepare proposals for the further development and practical use in the Russian Federation of the methodology and tools of program-targeted management. The following issues are resolved in the article: 1) as a result of the analysis of domestic and foreign scientific sources, as well as regulatory documents of the Russian Federation in the field of strategic planning, its main shortcomings are identified and the main directions for further development are formulated; 2) a methodical approach is proposed for the development of state programs for the economic and social development of the country based on the method of analysis of hierarchies; 3) an example of the practical use of this method for solving the problem of substantiating the optimal size of import substitution of foreign components for the production of a short-haul narrow-body passenger aircraft Super Jet 100 is given.

References:

1. Indicative planning and implementation of regional policy / ed. A.B. Levinthal. M.: Finance and statistics, 2007. 326 p. (In Russ.).

2. Demidova L.G., Klimov S.M., Shcherbakovsky G.Z., Antonov A.G. Indicative planning: theory and ways of improvement. St. Petersburg: Knowledge, 2000. 230 p. (In Russ.).

3. Afonina I.A., Ivanova O.D., Panasevich O.E. About the conference “Strategic planning in the face of increasing external threats: the need to mobilize internal resources for the development of Russia” //Microeconomics. 2014;6:138-144. (In Russ.).

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DOI: 10.33917/mic-4.105.2022.86-91

The Russian Federation is in the process of searching for effective tools for state management of the development of rural areas that ensure the integrated development of the countryside throughout the country. The article considers the issue of the need to develop the socio-economic policy of the village, taking into account the main tasks and principles in the field of ensuring the sustainable development of rural areas. Currently, the sustainable development of rural areas is an important component of the food security of the state, stability and independence.

DOI: 10.33917/mic-4.105.2022.80-86

The scientific article calculates the synergistic effect from the merger of small players in the tourism market according to the «monoformat» type. A variant model of the merger of regional tour operators into a «multiformat» in the context of their «narrowly profiled offer» is presented on the example of the Republic of Tatarstan.

DOI: 10.33917/mic-4.105.2022.74-79

The article considers the problems of budgeting development in the sphere of regional management from traditional (estimated) budgeting by costs to the new budgeting, aimed at the results of state structures activity. It is substantiated that the implementation of national and federal projects entails the need for the development, approval and implementation of many projects at different levels of state and municipal administration. It is noted that the transition to the new budgeting will allow to formulate the information base, adequate to the development strategy of the region and the vector of political decisions.

DOI: 10.33917/mic-4.105.2022.65-73

This study considers the analysis of modern conditions in the energy market, which currently objectively requires a fundamentally new strategic management of natural gas consumption at industrial enterprises. The existing strategy for the energy-efficient use of natural gas does not meet the current energy situation in the world and does not allow a comprehensive assessment of all the processes that take place at the enterprise, which in turn affects the environmental situation, the efficiency of the use of natural gas and the rational formation of the fuel and energy balance of an industrial enterprise. Systemic conceptual provisions are needed that would allow the fundamentally new implementation of strategic energy management at the enterprise, which would ensure sustainable economic growth of the industrial enterprise and environmental balance in the region.

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1. Akmaeva R.I. Development of effective management at industrial enterprises in Russia: Author’s abstract. diss. … doct. eq. Sciences / R.I. Akmaeva. Volgograd. 2007. 49 p. (In Russ.).

2. Burkov V.N., Zalozhnev A. Yu., Leontyev S. V., Novikov D. A., Chernyshev R. A. Mechanisms for financing regional development programs. Moscow: IPU RAN, 2002. 55 p. (In Russ.).

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5. Lisienko V.G., Shchelokov Ya.M. Energy analysis – methodology of energy saving in metallurgy // Energy of the region. 2000. No. 1. (In Russ.).

6. Nekrasov A.S. Construction and analysis of the energy balance. (Questions of methodology and methodology) / A.S. Nekrasov, Yu.B. Sinyak, V.A. Yanpolsky. Moscow: Nauka, 1974. 180 p. (In Russ.).

7. Beschinsky A.A. Energy saving policy and development of electrification / А.А. Beschinsky, Yu.M. Kogan // Economic problems of electrification / A.A. Beschinsky, Yu.M. Kogan. M., 1983. Ch 2.P. 297-335. (In Russ.).

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9. Koksharov V.A. The concept of effective management of energy consumption of an industrial enterprise // Bulletin of the UMO Series «Economics, statistics and informatics». Moscow: MESI, 2014;4:66-71. (In Russ.).

10. Koksharov V.A. The concept of effective energy consumption management of an industrial enterprise // Bulletin of the UMO Series «Economics, statistics and informatics». Moscow: MESI, 2014;4:66-71. (In Russ.).

11. Beschinsky A.A. Development of the global fuel and energy balance in the long term and the role of new energy sources. Beschinsky, T.V. Inaura // Achievements and Prospects. 1982;27:64-74. (In Russ.).

12. Andronov M. Energy supply sector. Actual challenges and development prospects // Energorynok. 2011;05 (88):29-30. (In Russ.).

13. Kirshina I.A. Formation of a mechanism for strategic management of natural gas consumption by industrial enterprises // Microeconomics.2022;3:12-20. (In Russ.).

DOI: 10.33917/mic-4.105.2022.53-64

Asset Retirement Obligations (ARO) are legal obligations to complete the closure of a facility when a long-lived tangible asset, such as an oil well, offshore platform, pipeline, or terminal, is permanently decommissioned. The most common type of ARO for an oilfield is the legal requirement to plug and abandon and restore the site of oil and gas wells to their original natural level at the end of their useful life.

The term «oilfield ARO» is used to cover the full range of statutory activities for the disposal of oil assets, including reclamation and environmental restoration. Interim and subsequent ARO carry additional financial risks.

DOI: 10.33917/mic-4.105.2022.45-52

The article is devoted to approaches to structuring the subjects of the Russian gas industry taking into account the role of the gas industry in the state economy and its unique features. The article discusses global challenges for the Russian gas industry in the conditions of energy transition. An analysis of the structuring of the subjects of the gas industry of Russia is being carried out; foreign experience is being considered with the identification of key features. An author’s approach to structuring the subjects of the gas industry of Russia is offered, combining the strengths of Russian and foreign approaches.

DOI: 10.33917/mic-4.105.2022.39-44

The scientific article presents an analysis of the Russian competitive market of tourism services, classifies promising areas of domestic tourism, and defines a strategy for the development of Russian outbound (inbound) tourism.

DOI: 10.33917/mic-4.105.2022.33-38

This article discusses anti-Russian sanctions imposed from 2014 to the present. Based on open data and Rosstat statistics, the dynamics of inflation and real incomes of the population are analyzed. Conclusions are drawn about the futility of anti-Russian sanctions, and basically not achieving the goals set by the initiators.