DOI: 10.33917/mic-1.114.2024.68-74

The scientific article graphically displays the economic essence of the method of forecast scenarios in assessing the development of competitiveness of tourism services. Target (tactical) development blocks and target development scenarios based on the theory of even subsets have been identified. A matrix of alternative strategies and corresponding tourism growth scenarios at the meso-economic level have been developed: optimistic; pessimistic (risk assessment) and optimal scenario.

References:

1. Galiullin I.R. Innovative competitive advantages of service sector enterprises: macro, meso-level research. I.R. Microeconomics. 2017;6:68-73. (In Russ.).

2. Zhukovskaya I.V. Systematization of scientific approaches to managing competitiveness in the service sector: economic essence, criteria. Microeconomics. 2020;2:29-37. (In Russ.).

3. Leonov E.F. Increasing the competitiveness of small and medium-sized service enterprises based on the formation of institutional space: dis. Ph.D. econ. Sciences: 08.00.05. Leonov Egor Fedorovich. St. Petersburg, 2017. 206 p. (In Russ.).

4. Fatkhutdinov R.A. Managing the competitiveness of an organization. M.: EKSMO, 2005. pp. 542-543. (In Russ.).

5. Khusaenov R.R. Development of Innovative Infrastructure Services in The Conditions of Discreteness of Its Components. International Journal of Advanced Research in Engineering and Technology. 2020;11(3):276-291.

DOI: 10.33917/mic-1.114.2024.55-67

This article examines the sectoral aspects of pricing, segmentation and competition in the Russian market of digital VoD services in modern socio-economic conditions. Various pricing models (video monetization) are considered in order to create a successful video business based on loyal viewers based on three main formats: SVoD, TVoD and AVoD. It is shown that the Russian streaming platform market has been gaining popularity in recent years and grew by 44% in 2023 compared to 2022 year.

The Russian online platforms that produce or plan to produce their own video content and those who have not yet started filming, but have expressed a desire to produce their own content, are analyzed. The partnerships of online cinemas with ecosystems, telecom operators and other service companies are considered.

It is shown that over the past year and a half, Russia has demonstrated a serious breakthrough in creating an alternative to the most popular Western video hosting.  Rutube has already begun to support a load of 50 million people and has successfully survived a number of digital platform upgrades.

References:

1. Antonova V.G., Eliseeva Yu.A. OTT video services market in Russia: current state and development prospects. St. Petersburg Economic Journal. 2022;1-2:61-66. (In Russ.).

2. Asadullina A.V., Novikova M.Yu. Features of the development of digital streaming services in the world. In the book: Sixth International Conference “Business Management in the Digital Economy”. Collection of abstracts of speeches. Under the general editorship of I.A. Arenkova and M.K. Tsenzharik. St. Petersburg, 2023. pp. 112-118. (In Russ.).

3. Belousov G.D. Managing movie streaming platforms during the coronavirus period. Innovation and investment. 2020;10:141-145. (In Russ.).

4. Vatolkina N.Sh., Smirnova K.V. Comparative analysis of consumer value propositions in the OTT services market. Technical and technological problems of the service. 2020;2(52):89-94. (In Russ.).

5. Voloshkina D.S. Streaming services: essence and specifics. In the collection: Journalism, mass communications and media: the view of young researchers. Belgorod, 2021. pp. 79-83. (In Russ.).

6. Dubiv M.V. Television viewing in the context of digitalization of the media landscape. In the collection: Week of Science and Creativity – 2020. Materials of the International Scientific and Practical Forum of Students, Postgraduate Students and Young Scientists. St. Petersburg, 2020. pp. 100-104. (In Russ.).

7. Efimov I.P., Efimov P.P., Ryndina S.V. Business processes for managing digital platforms for viewing video content. Bulletin of Penza State University. 2022;1(37):61-66. (In Russ.).

8. Ivanova N.I., Kranina Z.V. Russian market of online video services: current state and prospects. Innovation. The science. Education. 2021;37:230-235. (In Russ.).

9. Krivoshapkina Ya.V. Trends in the development of advertising media. In the collection: Modern trends and problems of science in the development of digital and innovative technologies. Krasnodar, 2023. pp. 252-258. (In Russ.).

DOI: 10.33917/mic-1.114.2024.35-54

The issues of the correct application of mathematical statistics in the processing of marketing research results, taking into account the type of data obtained, are considered. The parameters of the configuration of images of market objects (goods/ trademarks/ firms) in the space of image-forming factors of nominal and ordinal type, characterizing the location, formedness and differentiation of images, are discussed. Examples of the analysis of images of market objects in the space of nominal and ordinal type factors (both initial and quantified) are given. Possible conclusions about the configuration of images are considered, practical recommendations on the selection of target segments and determining the optimal position for a product / brand/ company are discussed.

References:

1. Zakuskin S.V. Type data consideration in market objects analysis. Part 1. Building images based on factors of non-numeric types. Microeconomics. 2023;5:23-38 (In Russ.).

2. Zakuskin S.V. Integration of marketing communications based on the analysis of consumer preferences. Russian entrepreneurship. 2018;19(6):1913-1937 (In Russ.).

3. Zakuskin S.V. Analysis of consumer ideals in the image-forming space:  building perfect images. Microeconomics. 2021;3:22-31 (In Russ.).

4. Zakuskin S.V.  Analysis of market images formedness. Creative Economics. 2020;6:1115-1136 (In Russ.).

5. Zakuskin S.V. Analysis of market images differentiation. Creative Economics. 2020;7:1447-1466 (In Russ.).

6. Zakuskin S.V. Nontrivial results of descriptive statistics in marketing research. Russian entrepreneurship. 2018;19(12):4041-4064 (In Russ.).

7. Zakuskin S.V. Evaluation of the relative and absolute attractiveness of target group segments. Marketing and marketing research. 2020;2:92-102 (In Russ.).

DOI: 10.33917/mic-1.114.2024.25-34

The article presents the genesis of the methodology for the study of the conceptual and categorical apparatus of microeconomics as a science before and after its separation from political economy. It is shown how, in the depths of traditional neoclassicism, new features of economic analysis based on the concept of a platform-type business are being formed – the irrelevant geographical location of primary links and economies of scale of demand. Based on the theoretical study of the platform business model, the manifestation of the basic category – digital reality – is justified. Based on the prevailing socio-economic processes, in which consumer behavior depends on the importance of digital platforms, the need to study consumer culture is explained. It is concluded that the platform business, which forms a new consumer culture, allows for a new revision of the methodology for setting and solving fundamental issues of economics.

References:

1. Arutyunova G.I., Sultygova A.A. Microeconomics in questions, tests, tasks and case problems, situations, Internet tasks. Moscow: MADI, 2014. (In Russ.).

2. Arutyunova, G.I., Sultygova A.A.  Economic theory in diagrams, tables and graphs. Part 1. Microeconomics: studies. manual. Moscow: MADI, 2014. 64 p. (In Russ.).

3. Kuntsman M.V., Sultygova A.A.   Theoretical concepts and methodological approaches to understanding the theory of production and cost analysis in the conditions of digitalization in microeconomics. Microeconomics. 2022;5:62-68. (In Russ.).

4. Vanin A. Dynamics of sales growth [Electronic resource]. URL: https://ru.investing.com/analysis/article-200298460?ysclid=lpca86zpya83839132

5. Grabova, O.N., Suglobov A.E. Digital property and new economic relations. Finance: Theory and Practice/ Finance: Theory and Practice. 2019;23(6):50-62.

6. Kondakova, A.V., Zolotukhina E.B.  Analysis of the advantages and disadvantages of SaaS technology (software as a service) [Electronic resource]. URL: https://cyberleninka.ru/article/n/analiz-preimuschestv-i-nedostatkov

7. Sultygova A.A. Methodological recommendations for writing an essay on microeconomics. Moscow, 2013. (In Russ.).

8. Sultygova A.A. The subject of an essay on microeconomics. Moscow: MADI, 2014. (In Russ.).

9. Kuntsman M.V., Sultygova A.A.  The activity of cartels as a threat to economic security // Modern fundamental and applied research. 2015;4 (19):142-144. (In Russ.).

10. Kovalenko A.I. Network effect as a sign of the dominant position of digital platforms [Electronic resource]. URL: https://cyberleninka.ru/article/n/setevoy-effekt-kak-priznak-dominiruyuschego

DOI: 10.33917/mic-1.114.2024.11-24

The paper examines the possible connection between technological and spiritual development, that is, in fact, between economic and non-economic factors of development. The purpose of the study is to identify the possibilities of the modern theory of technological development to explain the effect of the lag in technology development, taking into account the factor of spiritual development, and also to consider the mutual influence of the two types of development. The research methodology consists of the theory of technological structures, approaches to the analysis of technological choice, as well as the method of comparative analysis. The overall result is the conclusion that it is not possible to explain the decline in the level of spiritual development by an increase in the level of technological development. A diagram of the long-term institutional development cycle is obtained – the circulation of institutional forms of life organization based on the assessment of non-economic factors according to the ancient Chinese philosopher Sima Qiang. It reflects a change in preferences in agency relationships regardless of technological development and shows the determination of other factors of spiritual development. The given examples, in particular, of Nazi, pre-Nazi and post-Nazi Germany, also serve as an argument that the reverse determination of technological and spiritual development is not fair. The position has been put forward that both types of development still determine one another, that is, they show a positive relationship, and possible regression occurrences may have a nature unrelated to the sources of technology development. A general conclusion has been reached that the studies allegedly revealing the paradox of the lag associated with the difference in the time of the spiritual crisis for different countries are untenable due to many errors in the interpretation and schematic representation of technological and spiritual evolution identified in the study. A “pseudo-paradox” arises, and the real problem of the lag comes down to the fixation and emerging dependence at the level of technology and institutional-organizational structures, which does not allow overcoming this lag.

References:

1. Kleiner G.B. Economy. Modeling. Mathematics. Selected works. M.: CEMI RAS, 2016. 856 p.

2. Lvov D.S., Glazyev S.Yu. Theoretical and applied aspects of scientific and technological progress management. Economics and mathematical methods. 1986;5:793–804. (In Russ.).

3. Perez K. Technological revolutions and financial capital. Dynamics of bubbles and periods of prosperity. M.: Delo, 2011. 232 p.

4. Skobelev D.O. Mathematical model for determining the best available technologies. Competence. 2019;9–10:64–67. (In Russ.).

5. Sukharev O.S. Economics of industry, technology and intellectual firms. M.: Lenand, 2022. 304 p.

6. Sukharev O.S. Technological sovereignty: solutions at the macroeconomic and sectoral level. Microeconomics. 2023;2:19–33 (In Russ.).

DOI: 10.33917/mic-1.114.2024.5-10

The article discusses the problems of studying the structural and functional variability of the work of a digital “twin” of an organizational agent in resource supply systems from the point of view of reliability and safety indicators when implementing complex special projects. It is proposed to integrate means of detection and generation of signals characterizing the technical condition of infrastructure facilities of the super resource supply system by online processing (analysis and interpretation) of technical, organizational and economic information using supercomputer technologies with the development of applied measures for configuring the correct operation of elements (agents).

References:

1. Ageev A.I., Averyanov M.A., Evtushenko S.N., Kochetova E.Yu., Sivakov R.L. Digital transformation of national security in the context of global hybrid threats. Economic strategies. 2021;23(4 (178)):60-69. (In Russ.).

2. Ageev A.I., Bakhtizin A.R., Makarov V.L., Loginov E.L., Khabriev B.R. The economic foundation of victory: a strategic forecast of the stability of the Russian economy in the conditions of sanctions attacks. Economic strategies. 2023;25(3 (189)):6-15. (In Russ.).

3. Ageev A.I., Grabchak E.P., Loginov E.L. The use of artificial intelligence in the implementation of command of troops and control of civilian objects as a single hybrid battlefield. Neurocomputers and their application. Abstracts of reports of the XX All-Russian Scientific Conference. M.: MGPPU, 2022. pp. 31-33. (In Russ.).

4. Ageev A.I., Grabchak E.P., Loginov E.L., Chinaliev V.U. Digital platform for managing scientific and technological development in the space of economic cooperation. Economic strategies. 2023;25(1(187)):56-69. (In Russ.).

5. Ageev A.I., Loginov E.L. World community in conditions of supercritical bifurcation. Management of complex organizational and technical systems in conditions of supercritical situations. Materials of the international scientific and practical conference. M.: INES, 2022. pp. 9-12. (In Russ.).

6. Ageev A.I., Loginov E.L. New big war: chronicles of a well-forgotten future. Economic strategies. 2014;16(6-7):16-33. (In Russ.).

7. Ageev A.I., Loginov E.L. Special military operation as a strategic technology for choosing the future of Russia and the world. Economic strategies. 2023;25(5 (191):6-21. (In Russ.).

8. Ageev A.I., Loginov E.L. Strategic predetermination of special military operations in the global supersystem. Economic strategies. 2023;25(4(190)):6-19. (In Russ.).

9. Ageev A.I., Loginov E.L. Strategic trends of constructed economic reality. Economic strategies. 2012;14(10(108)):6-15. (In Russ.).

10. Ageev A.I. Economic security in the context of discriminatory sanctions. Scientific session of NRNU MEPhI-2015. Abstracts of reports: in 3 volumes. resp. ed. HE. Golotyuk. M.: MEPhI, 2015. p. 164. (In Russ.).

11. Batyushkin S.A. Preparation and conduct of actions in local wars and armed conflicts. M.: Moscow; KNORUS, 2018. 438 p. (In Russ.).

DOI: 10.33917/es-6.192.2023.136-143

The author explores phenomenon of “new people”, the type and functions of their inherent intelligence. Novelty as a goal in itself serves as the generative and creative principle of these people, their minds. In the phrases “new man”, “new mind”, it is not people and mind that become significant, but novelty. The demonic character — the devil, who established the first innovation — a sin, became the author, the initiator of novelty in the universe. The devil has perverted the mind, made it a tool of denial and self-denial, of anti-human inventions. Denial of sacredness, betrayal (Judaism) became the first and the main discovery-invention of reason. Death is the second unique discovery and invention of the mind. Torture is the third original discovery and invention of the mind. Healing the mind from demonism is possible only in the context of a holistic spirit, which restores the sacred relationships between mind and consciousness, establishes the semantic and logos responsibility of the mind for its deeds. The first experiments in real purification of the mind were philosophy of economy and sophiasophy. But complete restoration of the union of reason and consciousness, apparently, will be achieved only by a total crisis, which will become the last discovery-invention of the fiery abstract mind.

References:

1. Kutyrev V.A. Chelo-vek tekhnologiy. Tsivilizatsiya fal’shizma [Man of Technology. Civilization of Falschism]. Saint Petersburg, Aleteyya, 2001.

2. Martin G.-P., Shumann Kh. Zapadnya globalizatsii: ataka na protsvetanie i demokratiyu [The Trap of Globalization: An Attack on Prosperity and Democracy]. Moscow, Al’pina, 2001.

3. Materialisty Drevney Gretsii [The Materialists of Ancient Greece]. Moscow, 1955.

4. Kant I. Kritika chistogo razuma: Poln. sobr. soch. [Criticism of Pure Reason]. Vol. 3. Moscow, 1965.

DOI: 10.33917/es-6.192.2023.134-135

Review of the textbook “Scientific and technological progress and modern international relations”, published by the Moscow State Institute of International Relations (MGIMO) of the Russian Ministry of Foreign Affairs on the initiative of the Centre for International Information Security, Science and Technology Policy.

The textbook provides up-to-date and structured information and analysis on certain types of technologies with an emphasis on their importance for global politics.

DOI: 10.33917/es-6.192.2023.120-133

The authors examine the reasons, prerequisites and ways of addressing such problem as the creation in Russia of a cooperative (moral/ethical) economy sector based on the principles of justice, equal opportunities and conservative ethical standards.

References:

1. Toshchenko Zh.T. Prekariat. Ot protoklassa k novomu klassu [Precariat. From Protoclass to New Class]. Institut sotsiologii FNISTs RAN, RGGU. Moscow, Nauka, 2018, 346 p.

2. Tezaurus sotsiologii: temat. slov.-sprav. [Thesaurus of Sociology: Thematic Dictionary-Reference Book]. Pod red. Zh.T. Toshchenko. Moscow, YuNITI, 2009, 487 p. (Seriya “Cogito ergo sum”.)

3. Ushli v minus: skol’ko rossiiskii biznes poteryal v krizis. Po dannym upolnomochennogo po zashchite prav predprinimatelei Borisa Titova [They Went into the Red: How Much Russian Business Lost During the Crisis. According to the Commissioner for the Protection of the Rights of Entrepreneurs Boris Titov]. SBER Biznes, available at: https://www.sberbank.ru/ru/s_m_business/pro_business/poteri-rossijskogo-biznesa-ot-koronavirusa/

4. Doklad Prezidentu RF — 2021 upolnomochennogo pri Prezidente RF po zashchite prav predprinimatelei Borisa Titova [Report to the President of the Russian Federation — 2021 by the Commissioner under the President of the Russian Federation for the Protection of the Rights of Entrepreneurs Boris Titov], available at:

http://doklad.ombudsmanbiz.ru/doklad_2021.html

5. Katasonov V.Yu. O pravoslavnykh bankovskikh utopiyakh [About Orthodox Banking Utopias]. Omiliya, 2015, 4 yanvarya, available at: https://omiliya.org/article/o-pravoslavnykh-bankovskikh-utopiyakh-valentin-katasonov?ysclid=llc2vf7phn421883288

6. Zhuravlev A.Yu. Islamskii banking [Islamic Banking]. Institut vostokovedeniya RAN. Moscow, Sadra, 2017. (Ekonomika i pravo.)

7. Analiz razmera i doli islamskogo finansovogo rynka: Tendentsii rosta, vozdeistvie COVID-19 i prognozy (2023–2028) [Islamic Financial Market Size and Share Analysis: Growth Trends, COVID-19 Impact and Forecasts (2023–2028)]. Mordor Intelligence, available at: https://www.mordorintelligence.com/

ru/industry-reports/global-islamic-finance-market

8. Mezhdunarodnyi kooperativnyi al’yans [Website], available at: https://www.ica.coop/en/cooperatives/cooperative-identity

9. Katasonov V.Yu. Ekonomicheskaya teoriya slavyanofilov i sovremennaya Rossiya. “Bumazhnyi rubl’” S. Sharapova [Economic Theory of the Slavophiles and Modern Russia. “Paper Ruble” by S. Sharapov]. Moscow, Institut russkoi tsivilizatsii, 2014, 656 p.

DOI: 10.33917/es-6.192.2023.104-119

Currently, there is no a single methodology that allows us to present substantiated evidence-based statistics on the presence or absence of a “campaign” of racial or ethnic discrimination. Identification or confirmation of the absence of disparate impact that Russia has on Ukrainians and Crimean Tatars as a result of an allegedly ongoing “campaign of racial discrimination” [1] in the field of education was carried out on the basis of an assessment of population census data. The author presents the use of a complex methodology, including analysis of statistical cross-tabulations (contingency tables), variation indicators, testing hypotheses using the Chi-square test (chi-square statistic-χ2), assessing the relationship closeness with the help of the Pearson and Chuprov mutual contingency coefficients, as well as Spearman’s rank correlation coefficient. Assessment of differences in structures by ethnicity is based on calculations and comparison of specific weights and a generalizing/integral indicator of structural shifts/differences (V.M. Ryabtsev index). Testing of this approach resulted in a conclusion that there was no racial/ethnic discrimination as a “campaign” carried out in the territory of the Republic of Crimea in the period from 2014 to the present.

References:

1. MID Rossii. O vystuplenii rossiyskikh predstaviteley v khode ustnykh slushaniy v Mezhdunarodnom Sude OON po delu Ukraina protiv Rossii [Russian Ministry of Foreign Affairs. On the Speech of Russian Representatives During the Oral Hearings at the International Court of Justice in the Case of Ukraine v. Russia]. Ofitsial’nyy sayt Ministerstva inostrannykh del RF, 2023, 10 iyunya, available at: https://www.mid.ru/ru/foreign_policy/news/1886510/

2. The advanced theory of statistics. Vol. I. Distribution theory. Maurice G. Kendall, M.A., sc.D., & Alan Stuart, B.Sc. (Econ.). Charles griffin & Company limited. London. 1958.

3. Tractenberg R. Ethical practice of statistics and data science. Ethics International Press Limited, 2022.

4. Surinov A., Dianov M. (red.). Itogi perepisi naseleniya v Krymskom federal’nom okruge. Federal’naya sluzhba gosudarstvennoy statistiki (IITs “Statistika Rossii”, Moskva, 2015) [Results of the Population Census in the Crimean Federal District. Federal State Statistics Service (IRC “Statistics of Russia”, Moscow, 2015)]. URL: https://rosstat.gov.ru/storage/mediabank/KRUM_2015.pdf

5. Federal’naya sluzhba gosudarstvennoy statistiki, Vserossiyskaya perepis’ naseleniya 2020 goda [Federal State Statistics Service, All-Russian Population Census 2020]. Ofitsial’nyy sayt Federal’noy sluzhby gosudarstvennoy statistiki, available at: https://rosstat.gov.ru/vpn_popul

6. UNECE. Conference of European Statisticians Recommendations for the 2020 Censuses of Population and Housing. UNECE, available at: https://unece.org/statistics/publications/conference-european-statisticians-recommendations-2020-censuses-population