“I Immediately Blurred the Map of Everyday Life”, or the Recent Situation in the Appraisal Business

DOI: https://doi.org/10.33917/es-3.183.2022.101-109

The methodology for studying the strategic potential of valuation companies in Russia is based on the use of the Strategic Matrix of the Company software package, the algorithm of which involves the analysis of qualitative and quantitative indicators that allow building a complete profile of the company and giving a scenario forecast of its development. The main qualitative parameters taken for analysis include such as the degree of innovation and differentiation of services, the level of competition and the position of the company in the market, the priority of certain strategic goals in the company’s activities, the effectiveness of motivation, corporate culture, the ability to quickly access the necessary resources.

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