Appraisal: Business Development Trends After COVID-19

DOI: https://doi.org/10.33917/es-3.177.2021.90-98

Research methodology for studying the strategic potential of Russian appraisal companies is based on “Strategic Matrix of a Company” software package, whose algorithm implies analysis of qualitative and quantitative indicators that allow to create a complete profile of the company and to prepare a scenario forecast of its development. The main qualitative parameters under analysis include such criteria as the degree of innovation and services differentiation, the level of competition and the company’s position in the market, priority of certain strategic goals in the company’s activities, effectiveness of motivation, corporate culture, the ability to quickly gain access to necessary resources.

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