The article presents the results of the study of current directions in development of tools to measure the economic efficiency of construction organizations. The recommendations are based on the realization of the capacity of their management accounting, in parts of measuring transaction costs, in improving the quality of measurement the efficiency of construction organizations operation.  It has been determined, that some Russian social institutions do not promote effective business activities, although they are created to perform the functions of coordinating and regulating the actions of business entities. The authors’ study compensate the lack of research on determining the impact of institutional indicators on business performance.

The article discusses modern marketing strategies and their impact on the investment attractiveness of an enterprise, analyzes the approaches of foreign and domestic scientists to current existing marketing strategies, and examines the structure of the marketing budget of a medium-sized company.

The increase in the peak daily demand for natural gas in recent years in the autumn-winter seasons confirms the need to further increase the daily capacity of Gazprom’s gas storage facilities, as the main regulators of uneven gas consumption. Peak storage facilities should play an important role in addressing the issue of increasing the daily productivity of UGS. Throughout the world, the peak storage facilities are underground gas storage facilities in caverns of rock salt, having high economic efficiency in the conditions of the developed market relations.

The article defines the main effect-forming factors of gas storage in salt deposits and the main problems arising in the evaluation of the efficiency of investments in the construction of this type of UGS in Russia are considered.

In the scientific article application of a method of a duration as most effective way of an estimation of innovative projects on an example regional industrial кластера with the base research centre of leading high schools of Republic Tatarstan is proved.

The article describes the main decision support systems that provide the ability to manage enterprise resources. It reveals their advantages and disadvantages. It is shown that in modern conditions of digital transformation of enterprises and the necessity to increase the share of civil products up to 50% by 2025 in Russian high-tech enterprises, it is extremely important to introduce decision support systems. However, taking into account a closed nature of many such enterprises, as well as a number of shortcomings of systems, the article proposes a proprietary approach to building decision support systems that allows to manage a product life cycle while implementing innovative projects and gives an opportunity to assess its competitiveness and align its marketing strategy taking into account external factors, including risks.