How to supplement the general and therefore averaged and academic business education, how to bring it closer to the needs of a particular businessman or manager? Individualization of business education as an institution can and should be built into the services of business schools and corporate universities, as well it should be used in consulting companies. The article discusses the main principles and methods of individual business education: androgogy, individual trajectory, training consulting, inclusion of trainees in projects, combination of general and individual education in business schools.

The article carries out the OTSW-analysis of the rabbit farming, identifies its main competitive advantages and formulates a mission reflecting the strategic idea. At the final stage, the main strategic idea of the industry development is decomposed to the level of strategic priorities, provided by competitive advantages.