DOI: 10.33917/es-5.191.2023.72-77

In the context of growing technological gap between the Russian Federation and developed countries, restrictions on developing scientific research and innovation due to narrowing scientific cooperation opportunities, reduced access to world scientifictechnical achievements and scientific equipment, as well as low demand from public and business sectors of the economy for scientific, scientific-technical and innovative products, the role of strategic management in the sphere of scientific-technological development, aimed at increasing the role of science in reproductive processes, ensuring the optimal choice of priority areas in science, technology and engineering, concentration of existing scientific, technical and innovative potential for their implementation in a short term, is significantly increasing. The present article analyzes the current system of state strategic management of scientific-technological development, gives recommendations for its improvement with a focus on the final result of scientific, scientific-technical and innovative activities by ensuring the integrity and continuity of innovative processes.

References:

1. Nauka. Tekhnologii. Innovatsii: 2023: Kratkii statisticheskii sbornik [Science. Technologies. Innovations: 2023: Brief Statistical Compendium]. Moscow, NIU VShE, 2023, 102 p.

2. Mindeli L.E., Ostapyuk S.F., Fetisov V.P. Gosudarstvennoe upravlenie nauchno-tekhnicheskoi deyatel’nost’yu v Rossii: sostoyanie i perspektivy [State Management of Scientific and Technical Activities in Russia: Current State and Prospects]. Moscow, Institut problem razvitiya nauki RAN, 2018, 108 p.

3. Ostapyuk S.F., Fetisov V.P. O sovershenstvovanii modeli strategicheskogo upravleniya v sfere nauki i tekhnologii [On Improving the Strategic Management Model in the Field of Science and Technology]. Mikroekonomika, 2022, no 6, pp. 5–18.

4. Chereshnev V.A., Todosiichuk A.V. Nauka v Rossii: sostoyanie, problemy, perspektivy razvitiya [Science in Russia: State, Problems, Development Prospects]. Vestnik Rossiiskoi akademii nauk, 2022, vol. 92, no 3, pp. 201–212.

5. Todosiichuk A.V. Usloviya i faktory nauchno-tekhnologicheskogo i innovatsionnogo razvitiya ekonomiki [Conditions and Factors of Scientific, Technological and

Innovative Development of the Economy]. Vestnik Rossiiskoi akademii nauk, 2023, vol. 93, no 3, pp. 237–245.

6. Indikatory nauki: 2022: Statisticheskii sbornik [Science Indicators: 2022: Statistical Compendium]. Moscow, NIU VShE, 2022, 400 p.

7. Sotsial’no-ekonomicheskoe polozhenie Rossii. 2022 god [Socio-economic Situation in Russia. 2022]. Moscow, Federal’naya sluzhba gosudarstvennoi statistiki, 2022, no 12, 340 p.

8. Sotsial’no-ekonomicheskoe polozhenie Rossii. 2023 god [Socio-economic Situation in Russia. 2023]. Moscow, Federal’naya sluzhba gosudarstvennoi statistiki, 2023, no 5, 287 p.

9. Todosiichuk A.V. Upravlenie naukoi v nestatsionarnoi ekonomike [Management of Science in a Non-stationary Economy]. Naukovedcheskie issledovaniya, 2022, no 3, pp. 71–85.

DOI: 10.33917/es-5.191.2023.78-93

Analysis of the essence, content and forms of the scenario state of Japan in 2040, reflected in the 11th Scientific and Technical Forecast of NISTEP in 2019, revealed a number of conceptual dialectical contradictions. They narrow down to the question of admissibility and expediency of changing a man’s nature in order to ensure his prosperous, safe, meaningful and happy existence. The author proposes for discussion a conclusion on inevitability of the transhumanization of a mankind on the scale of a single country (Japan) and the whole world, given the nature of the great challenges facing it. The possibility of keeping the historical development in a conditionally humanistic direction is noted, given the emphasis of social reforms in Japan, reflected in the 6th Basic Plan for scientific, technical and innovative development of the country, on building a society for the fullest realization and use of human intellectual potential.

References:

1. The 10th Science and Technology Foresight Scenario Planning from the Viewpoint of Globalization. Summary Report. Science and Technology Foresight Center, National Institute of Science and Technology Policy (NISTEP), Ministry of Education, Culture, Sports, Science and Technology (MEXT). September, 2015, available at: https://nistep.repo.nii.ac.jp/records/4491

2. Report on the 5th Science and Technology Basic Plan. Council on Science, Technology and Innovation. Cabinet office, Government of Japan, 2015, December 18, available at: https://www8.cao.go.jp/cstp/kihonkeikaku/5basicplan_en.pdf

3. Toward Realization of the New Economy and Society — Reform of the Economy and Society by Deepening of the “Society 5.0” — Outline. Keidanren (Japan Business Federation), 2016, April 19, available at: https://www.keidanren.or.jp/en/policy/2016/029_outline.pdf

4. Mamed’yarov Z.A. Doroga k “Obshchestvu 5.0” [The Road to Society 5.0]. Ekspert, 2018, no 44, available at: https://expert.ru/expert/2018/44/dorogak-

obschestvu-5_0/?ysclid=llm6l4drah852037971

5. Uemura N.M. “Obshchestvo 5.0” — vzglyad Mitsubishi Electric [Society 5.0: the View of Mitsubishi Electric]. Ekonomicheskie strategii, 2017, no 4, pp.

122–131, available at: https://www.inesnet.ru/wp-content/mag_archive/2017_04/es2017-04-122-131_Uemura_Noritsugu.pdf

6. Mitsubishi Electric predstavila platformu e-F@ctory rossiiskim kompaniyam [Mitsubishi Electric Presented the e-F@ctory Platform to Russian Companies]. OOO “Mitsubisi Elektrik (RUS)”, 2017, 20 iyulya, available at: https://ru.mitsubishielectric.com/ru/news/releases/local/2017/0720-a/pdf/170720-a_local_ru_ru.pdf

7. Overview of Japan’s Green Transformation (GX). GR Japan, 2023, January, available at: https://grjapan.com/sites/default/files/content/articles/files/

8. Green Transformation (GX). Main points. Tentative translation. Keidanren, 2022, May 17, available at: https://www.keidanren.or.jp/en/policy/2022/043_point.pdf

9. Kostyukova K.S. “Zelenaya” transformatsiya Yaponii i nekotorye kontury novoi energeticheskoi politiki strany [Elektronnyi resurs]. π-Economy, 2022, vol. 15, no 6, pp. 54–70, DOI: https://doi.org/10.18721/JE.15604

DOI: 10.33917/es-5.191.2023.94-99

In modern engineering of complex technical systems [1] digital twins and artificial intelligence systems started to be applied, while these subsystems have their own methods and tools for systemic, mathematical and computer modeling. Lack of a normalized approach to combining data from disparate sub-systems into a single system results in a “one-off” assembly methodology or in creation of unique digital models and intelligent systems, which impedes their further transformation into more complex both technical and intelligent systems. In this regard, the search for a standard form of representing such subsystems into a single system becomes relevant, along with the task of developing a methodology for the unified design and production of intelligent systems based on the use of model-oriented system engineering [2, 3, 4]. The work names and systematizes methods and techniques for such developments, demonstrates a standard approach to a normalized platform representation of models of various subsystems, which initially have their own methods and presentation tools; results of a normalized policy for constructing a platform of models from various subsystems for an anthropomorphic robot and spacecraft are described. Within the framework of the presented example, complementary methods of digital multiphysics modeling, digital twins and machine learning are positioned.

References:

1. Romanov A.A. Prikladnoi sistemnyi inzhiniring [Applied Systems Engineering]. Moscow, FIZMATLIT, 2015.

2. Kondrat’ev V.V. Model’no-orientirovannyi sistemnyi inzhiniring 2.0 [Model-Based Systems Engineering 2.0]. Moscow, MFTI, 2021.

3. Garichev S.N., Gorbachev R.A., Davydenko E.V., Dzhaparov B.A., Kondrat’ev V.V. Model’no-orientirovannyi inzhiniring fiziko-tekhnicheskikh, informatsionnykh i intellektual’nykh system [Model-based Engineering of Physical, Technical, Information and Intelligent Systems]. Trudy MFTI, 2022, vol.

14, no 2.

4. Aleshchenko A.S., Klishev O.P., Kondrat’ev V.V., Rasskazov A.A. Sovmeshchenie arkhitekturnykh i matematicheskikh modelei v sistemnom inzhiniringe tekhnicheskikh system [Combination of Architectural and Mathematical Models in System Engineering of Technical Systems]. Kosmonavtika i raketostroenie, 2021, no 5.

5. Potyupkin A.Yu., Chechkin A.V. Iskusstvennyi intellekt. Na baze informatsionno-sistemnoi izbytochnosti [Artificial Intelligence. Based on InformationSystem Redundancy]. Mosc ow, Kurs, 2022.

6. GOST R 57700-37–2021. Komp’yuternye modeli i modelirovanie. Tsifrovye dvoiniki izdeliya. Obshchie polozheniya [GOST R 57700-37–2021. Computer

models and simulation. Digital twins of products. General provisions]. Kodeks. URL: https://docs.cntd.ru/document/1200180928

7. Borovkov A.I., Burdakov S.F., Klyavin O.I., et al. Komp’yuternyi inzhiniring [Computer Engineering]. Ucheb. posobie. Saint Petersburg, Izd-vo Politekhn.

un-ta, 2012.

8. Peredovye proizvodstvennye tekhnologii: vozmozhnosti dlya Rossii. Ekspertno-analiticheskii doklad: Monografiya [Advanced Manufacturing Technologies: Opportunities for Russia. Expert Analytical Report: Monograph]. Pod red. A.I. Borovkova. Saint Petersburg, Politekh-Press, 2020.

DOI: 10.33917/es-5.191.2023.100-109

The article presents an analysis of the fundamental problems of civilizational transit with digital transformation of Industry 4.0 and forms the requirements for methodology and technologies for reassembling transdisciplinary engineering knowledge. The authors propose alternative solutions and counterintuitive approaches to transform reindustrialization based on innovative technologies of cognitive collective convergent engineering – C3 engineering, graph-centric platforms of digital genesis, tools, models and systems of collective intellectual work. The new global trend, proposed by Russia, represents the closing technologies of C3 engineering, which have a colossal socio-political resource of ensuring national sovereignty and leadership with the potential for global technological accession.

References:

1. Kutin V.N. Poema “Dary Tvortsa (Cidempotentnyi monoid)” [Poem “Gifts of the Creator (Сommutative Idempotent Monoid)”]. 2023.

2. Kutin V.N., Khokhlova M.N. Epik feil tsifrovoi transformatsii BigTekha. Gde klyuch k level ap? [Epic Fail of BigTech Digital Transformation. Where is the Key to Level Up?]. Ekonomicheskie strategii, 2022, no 4, pp. 46–55, DOI: https://doi.org/10.33917/es-4.184.2022.46-55

3. Kutin V.N., Khokhlova M.N. Kak aitishniki “obuvayut” promyshlennikov. A u vas kakaya kollektsiya PPO [How IT Specialists “Shoe” Industrialists. What Kind of Software Collection do you have?]. GiperGrafGrupp, 2022, available at: ht tps://www.gipergraf.ru/kak-ajtishniki-obuvayut-promyshlenniko

4. Ma Khuaten. Tsifrovaya transformatsiya Kitaya. Opyt preobrazovaniya infrastruktury natsional’noi ekonomiki [Digital Transformation of China. Experience in Transforming the Infrastructure of the National Economy]. Moscow, Intellektual’naya literatura, 2019.

DOI: 10.33917/es-5.192.2023.110-119

The purpose of the study is to substantiate scientifically and to illustrate the application of methodology for assessing and planning sustainable regional development using the example of the Kamchatka Territory. The author analyzes the experience of regional development strategic planning over the past 10 years, assesses the current socio-economic situation of the Kamchatka Territory, as well as key industries, social sphere and regional infrastructure. The study draws attention to environmental risks and proposes methodological approaches to assessing the prospects for sustainable development, based on analysis of the dynamics of the general well-being and financial stability of the region. Social and economic factors influencing sustainable development are considered, and also practical recommendations for developing strategies of sustainable development of the region are presented. The study may be useful for practitioners and researchers in the field of regional development, helping to improve strategic planning in the Kamchatka Territory and similar regions.

References:

1. Bobylev S.N. Ustoichivoe razvitie: paradigma dlya budushchego [Sustainable Development: a Paradigm for the Future]. Mirovaya ekonomika i mezhdunarodnye otnosheniya, 2017, vol. 61, no 3, pp. 107–113.

2. Makovetskii M.Yu. Razvitie podkhodov k interpretatsii kontseptsii ustoichivogo razvitiya [Development of Approaches to the Interpretation of the Concept of Sustainable Development]. Vestnik Moskovskogo universiteta im. S.Yu. Vitte. Seriya 1: Ekonomika i upravlenie, 2022, no 2(41), pp. 81–88.

3. Tratsevskaya L.F., Lebedeva E.N. Sovremennaya paradigma ustoichivogo razvitiya: formirovanie i sushchnost’ [The Modern Paradigm of Sustainable Development: Formation and Essence]. Pravo. Ekonomika. Psikhologiya, 2019, no 1, pp. 44–48.

4. Alferova T.V. Stanovlenie kontseptsii ustoichivogo razvitiya: regional’nyi aspect [Formation of the Concept of Sustainable Development: Regional Aspect]. Vestnik Permskogo natsional’nogo issledovatel’skogo politekhnicheskogo universiteta. sotsial’no-ekonomicheskie nauki, 2021, no 1, pp. 252–263.

5. Dokholyan S.V., Petrosyants V.Z., Sadykova A.M. Ustoichivoe razvitie regional’nykh ekonomicheskikh sistem: teoreticheskii aspect [Sustainable Development of Regional Economic Systems: Theoretical Aspect]. Regional’nye problemy preobrazovaniya ekonomiki, 2013, no 2(36), pp. 60–71.

6. Chiliev B.M. Ustoichivoe razvitie regionov Rossii: ot strategii k taktike [Sustainable Development of Russian Regions: from Strategy to Tactics]. Ekonomicheskaya bezopasnost’, 2023, vol. 6, no 2, pp. 717–728.

7. Smeshko O.G. Ustoichivoe razvitie: regional’nyi aspekt global’noi povestki [Sustainable Development: the Regional Dimension of the Global Agenda]. Ekonomika i upravlenie, 2020, no 26(2), pp. 118–127.

8. Repository of Good Practices in Voluntary National Review (VNR) Reporting, available at: https://hlpf.un.org/sites/default/files/2022-06/Repository%20

DOI: 10.33917/es-5.191.2023.120-125

The article examines legal features and consequences of compiling a rating of companies. The situation may arise when a company, included in the rating, is dissatisfied with its position. The business entity believes that it was ranked lower than its competitor, which understates the professional results achieved by the company. In this case, the company may initiate legal proceedings declaring that information in the rating is untrue and discredits its business reputation. The author argues that ratings are an expression of subjective opinion of their compilers and must not impair business reputation.

References:

1. Lopatnikov L.I. Ekonomiko-matematicheskii slovar’: slovar’ sovremennoi ekonomicheskoi nauki [Economic-mathematical Dictionary: Dictionary of Modern Economic Science]. Moscow, Delo, 2003, 488 p.

2. Postanovlenie Vosemnadtsatogo arbitrazhnogo apellyatsionnogo suda ot 8 oktyabrya 2009 g. po delu N A76-2371/2009 [Resolution of the Eighteenth Arbitration Court of Appeal dated October 8, 2009 in case No. A76-2371/2009]. Access from the Consultant Plus ATP.

3. Postanovlenie Devyatogo arbitrazhnogo apellyatsionnogo suda ot 14 sentyabrya 2011 g. po delu N A40-37334/11-27-323 [Resolution of the Ninth Arbitration Court of Appeal dated September 14, 2011 in case No. A40-37334/11-27-323]. Access from the Consultant Plus ATP.

4. Grazhdanskii kodeks Rossiiskoi Federatsii (chast’ pervaya) ot 30 noyabrya 1994 g. N 51-FZ [Civil Code of the Russian Federation (Part One) No. 51-FZ of November 30, 1994]. Sobranie zakonodatel’stva RF, 1994, no 32.

5. Opredelenie Vysshego arbitrazhnogo suda RF ot 15 dekabrya 2008 g. N 16321/08 [Determination of the Supreme Arbitration Court of the Russian Federation dated December 15, 2008 No. 16321/08]. Access from the Consultant Plus ATP.

6. Postanovlenie Evropeiskogo suda po pravam cheloveka ot 8 iyulya 1986 g. po delu “Lingens protiv Avstrii” (zhaloba N 9815/82) [Judgment of the European Court of Human Rights of 8 July 1986 in the case of Lingens v. Austria (application no. 9815/82)]. Access from the Consultant Plus ATP.

7. Postanovlenie Evropeiskogo suda po pravam cheloveka ot 21 iyulya 2005 g. po delu “Grinberg protiv Rossiiskoi Federatsii” (zhaloba N 23472/03) [Judgment of the European Court of Human Rights of July 21, 2005 in the case “Grinberg v. Russian Federation” (complaint No. 23472/03)]. Access from the Consultant Plus ATP.

8. Obzor praktiki rassmotreniya sudami del po sporam o zashchite chesti, dostoinstva i delovoi reputatsii (utv. Prezidiumom Verkhovnogo suda RF 16 marta 2016 g.) [Review of the Practice of Courts Considering Cases on Disputes Regarding the Protection of Honor, Dignity and Business reputation (approved by the Presidium of the Supreme Court of the Russian Federation on March 16, 2016)]. Byulleten’ Verkhovnogo suda RF, 2016, no 10.

9. Postanovlenie Plenuma Verkhovnogo suda RF ot 24 fevralya 2005 g. N 3 “O sudebnoi praktike po delam o zashchite chesti i dostoinstva grazhdan, a takzhe delovoi reputatsii grazhdan i yuridicheskikh lits” [Resolution of the Plenum of the Supreme Court of the Russian Federation dated February 24, 2005 No. 3 “On judicial practice in cases of protecting the honor and dignity of citizens, as well as the business reputation of citizens and legal entities”]. Byulleten’ Verkhovnogo suda RF, 2005, no 4.

DOI: 10.33917/es-5.191.2023.126-131

In the modern world, ratings have become an instrumental component that provides analysis, forecast and support for management decisions at both the macro, micro and meso-levels. The increasing intensity of flows and volumes of information, its multidimensional nature, the variety of formats for its presentation and communication for transmission in the context of increasing complexity of economic and social phenomena and processes, have created a powerful demand for ratings in business, in the financial and investment sphere and in strategic management, as well as at the state level. This is explained by the fact that ratings are independent, impartial, methodologically sound and allow, based on a wide range of metrics, to assess the competitiveness of countries, regions, industries and companies. Taking into account the ratings, subsequent investment decisions of the key economic players are formed.

References:

1. Sovetskii entsiklopedicheskii slovar’ [Soviet Encyclopedic Dictionary]. Pod red. A.M. Prokhorova, 4-e izd. Moscow, Sovetskaya entsiklopediya, 1989, 1632 p.

2. Tekhnologii reitingov [Rating Technologies]. Konsaltingovaya gruppa MD, available at: http://md-consulting.ru/articles/html/article19.html

3. Handbook on Constructing Composite Indicators: Methodology and User Guide, available at: https://www.oecd.org/sdd/42495745.pdf

4. 2023 Index of Economic Freedom, available at: https://www.heritage.org/index/

5. Economic Freedom. Fraser Institute, available at: https://www.fraserinstitute.org/studies/economic-freedom

6. The Global AI Index. Tortoise, available at: https://www.tortoisemedia.com/intelligence/global-ai/

7. AI Index. Stanford University, available at: https://aiindex.stanford.edu/report/

8. Ageev A.I., Zolotareva O.A., Zolotarev V.A. Rossiya v global’nom mire iskusstvennogo intellekta: otsenka po mirovym reitingam [Russia in the Global World of Artificial

Intelligence: Assessment by World Rankings]. Ekonomicheskie strategii, 2022, no 2(182), pp. 20–31, available at: DOI: https://doi.org/10.33917/es-2.182.2022.20-31

9. Doklady o razvitii chelovecheskogo potentsiala [Human Development Reports]. UNDP, available at: http://hdr.undp.org/en

10. Doklady o global’nom gendernom razryve [Reports on the Global Gender Gap]. World Economic Forum, available at: https://www.weforum.org/reports/

ab6795a1-960c-42b2-b3d5-587eccda6023

11. Ramki kachestva statisticheskoi deyatel’nosti OESR [OECD Statistical Quality Framework]. OECD, available at: https://www.oecd.org/sdd/

qualityframeworkforoecdstatisticalactivities.htm

12. Data Quality Assessment Framework-Generic Framework. IMF, available at: https://www.imf.org/external/np/sta/dsbb/2003/eng/dqaf.htm#P50_2523

13. Evropeiskaya komissiya. Evrostat. Kachestvo. Evropeiskie standarty kachestva. Kodeks praktiki evropeiskoi statistiki [European Commission. Eurostat.

Quality. European quality standards. European Statistics Code of Practice]. Eurostat, available at: https://ec.europa.eu/eurostat/web/quality/european-qualitystandards/european-statistics-code-of-practice.

DOI: 10.33917/es-5.191.2023.132-137

Production losses during changeover are most significant and critical for continuous cycle production. The present article discusses the issues of optimizing technological processes by the example of changing the product range on one continuous production line. An option is proposed for optimizing the time cycle of the operations technological map using network planning methods. The effectiveness of optimization is shown — both of a separate changeover process on a site, and of the entire complex of work on changing the assortment. The process of optimizing the time-consuming on changing assortments is a precursor to introducing lean manufacturing techniques, but does not contradict their parallel implementation. Without incurring financial costs, optimization of technological maps with the help of network planning methods has a significant advantage for implementation.

References:

1. Natsional’nyi proekt “Proizvoditel’nost’ truda i podderzhka zanyatosti” [National Project “Labor Productivity and Employment Support”], available at: https://xn—b1aedfedwqbdfbnzkf0oe.xn—p1ai/

2. Elagina V.B., Tsareva G.R. Primenenie kartirovaniya potoka sozdaniya tsennosti kak instrumenta berezhlivogo proizvodstva [Application of Value Stream Mapping as a Lean Manufacturing Tool]. Elektronnyi nauchnyi zhurnal “Vek kachestva”, 2021, no 3, pp. 94–107.

3. Parshin I.A. Osnovnye ponyatiya i printsipy berezhlivogo proizvodstva [Basic Concepts and Principles of Lean Production]. Innovatsii i investitsii, 2020, no 6, pp. 130–132.

4. Safronova K.O., Tsvirkunov D.I. Issledovanie urovnya zrelosti primeneniya berezhlivogo proizvodstva na rossiiskikh predpriyatiyakh [Study of the Maturity Level of Applying Lean Production at Russian Enterprises]. Vestnik Moskovskogo universiteta, Seriya 6. Ekonomika, 2020, no 2.

5. Busnyuk N.N. Raznovidnosti zadachi setevogo planirovaniya, nekotorye metody ikh resheniya i algoritmicheskie otsenki [Varieties of Network Planning Problems, Some Methods for Solving Them and Algorithmic Estimates]. Trudy BGTU, Seriya 3, 2019, no 2, pp. 101–104.

6. Shcheklein V.S., Chorakaev O.E. Podkhod k matematicheskomu modelirovaniyu proizvodstva na aviastroitel’nom predpriyatii na osnove razvitiya metoda setevogo planirovaniya upravleniya [An Approach to Mathematical Modeling of Production at an Aircraft Manufacturing Enterprise Based onthe Development of the Network Management Planning Method]. Izvestiya Samarskogo nauchnogo tsentra Rossiiskoi akademii nauk, 2012, vol. 14,

no 4(3), pp. 874–877.

7. Soshnikov A.V. Ekspress-metod sokrashcheniya poter’ vremeni na perenaladki oborudovaniya pri smene assortimenta produktsii [Express Method for Reducing Time Lost on Equipment Changeovers when Changing Product Range]. Natsional’naya assotsiatsiya uchenykh (NAU) # 57,

2020, pp. 43–48.

8. Sigeo Singo. Izuchenie proizvodstvennoi sistemy Toioty s tochki zreniya organizatsii proizvodstva [Study of the Toyota Production System from the Point of View of Production Organization]. Moscow, IKSI, 2010.

DOI: 10.33917/es-5.191.2023.5

DOI: 10.33917/es-5.191.2023.138-143

The article dwells on the issues of forming and implementing a brand management strategy, the main stages of its formation are specified and the criteria for effective advertising communications are identified.

References:

1. Borisov B.L. Tekhnologiya reklamy i PR [Advertising Technology and PR]. Moscow, Grand-Fair, 2004, 624 p.

2. Vikent’ev I.L. Priemy reklamy i Public Relations [Advertising Techniques and Public Relations]. Saint Petersburg, Biznes-pressa, 2001, 380 p.

3. Domnin V.N. Brending [Branding]. Moscow, YuRAIT, 2020, 494 p.

4. Dei D. Strategicheskii marketing [Strategic Marketing]. Moscow, Eksmo-Press, 2003, 640 p.

5. Chernatoni L., Makdonal’d M. Brending. Kak sozdat’ moshchnyi brend [Branding. How to Build a Strong Brand]. Moscow, Yuniti-Dana, 2006, 560 p.