DOI: 10.33917/mic-3.104.2022.94-101

The purpose of the article is determined by the need to identify the types of activities in which investment will provide an intensive path of development of St. Petersburg. The article analyzes the competitive advantages of the investment attractiveness of St. Petersburg. The analysis is based on the provisions of the Strategy of socio-economic development of St. Petersburg for the period up to 2035 and assessments of national ratings of regions. The author’s definition of the investment attractiveness of the region is given, which determine the competitive advantages of the region as an opportunity to invest in activities that provide an intensive path of development of the region.

DOI: 10.33917/mic-3.104.2022.87-93

The scientific article substantiates the conceptual model of the net present synergy effect from the merger of companies on the example of regional tour operators of the Republic of Tatarstan. It is also proposed to carry out the process of combining travel companies according to the «monoformat» type into the «multiformat» variation, where the main types of tourist services are weekend tours, excursion family tours and youth tours.

DOI: 10.33917/mic-3.104.2022.75-86

Franchising has become popular only in recent decades. This form of entrepreneurship is increasingly used in various sectors of the economy, especially in retail and catering. According to official data, more than 70% of this type of entrepreneurial activity falls on regional franchising. The article analyzes the features of the development of regional franchising, evaluates the initiatives of individual regions to introduce franchising. A unified concept of the creation and functioning of a regional franchising center is proposed, the goals and objectives of its creation are determined, which are mainly aimed at systematizing and synchronizing work on business development in the region.

References:

1.        Abdurakhmonova T.D. Prospects for the development of a franchise agreement in the CIS countries. Journal «Legal Bulletin». 2020;4 (4): 44-48.

2.       Mikhailova L. Prospects for the development of new forms of franchising. WORLD: Modernization. Innovation. Development. 2017;4:585-591.

3.       Ryzhykh A. I., Bocharova V. G. Systematic use of marketing tools in franchising in the context of digitalization. Journal «Economics of Sustainable Development». 2021;4(48):161-164.

4.       Solovova L. Free franchising as an alternative to classical franchising. WORLD: Modernization. Innovation. Development. 2016;7((4 (28)):71-75.

5.       Shakhova M., Mikhailova L. Modern trends in franchising. Scientific Review. 2017;20:119-124.

6.       Yuritsin A.A. Franchising and commercial concession agreement. Results and prospects of legal regulation. Yustitsinform Publishing House, 2018. 264 p.

7.       Alon I., Lattemann C. Tchibo Goes Global: Implementing a Hybrid Franchising Strategy at Germany’s Leading Coffee Retailer. Global Business and Organizational Excellence. 2016;2:18-30.

8.       Fredriks J.W. S. et al. Modeling a technology push by using hybrid franchising // International Journal of Entrepreneurship and Small Business. 2014;1:64-88.

9.       Terry A., Di Lernia C. Quasi-Franchising: A New Model for Strategic Business Cooperation’ in Network Governance: Alliances, Cooperatives and Franchise Chains, ed. Ehrmann T., Windsperger J., Cliquet G., Hendrikse G. Physica-Verlag, Berlin, Germany. 2013. pp. 26-86.

10.    Catering franchises. URL: https://businessmens.ru/franchise/food, https://businessmens.ru/franchise/rating

11.    Green House coffee shop franchise. URL: https://grnhs.biz

12.    Maxim Confectionery Franchise, March 17, 2017. URL: https://maxim-rest.ru/novosti/konditerii-maksim/franshiza-konditerii-maksim

13.    Franchising portal. URL: https://franchiza.ru

14.    Business catalog. URL: https://businessmens.ru/franchise/jumanji-1906

15.    Department of Consumer Market and Tourism of the Tyumen Region, 2013. The Tyumen Region plans to develop regional franchising, April 17, 2013. URL: https://admtyumen.ru/ogv_ru/finance/consumer_market/news/more.htm?id=11021727@egNews

DOI: 10.33917/mic-3.104.2022.63-74

The article presents the results of a comparative analysis of the positions of the regions of the Arctic Zone according to the state of the social (demographic) environment. Such an analysis is carried out in order to identify the previously achieved quantitative characteristics of social (demographic) processes and ranking the positions of regions in the base year of the start of the implementation of the national project “Demography” and the corresponding five federal projects on the territory of the Russian Federation. The study of the approved criteria for the implementation of the national project “Demography” as a list of indicators of annual state statistical reporting to be monitored revealed the problem, the essence of which is that: the approved list of indicators is insufficient; quantitative results of the implementation of federal projects planned for 2022 and projected for 2024 exist only for some indicators from the approved list; in federal projects, indicators that are not contained in the annual state statistical reports are proposed as criteria, which does not allow an analysis of the state of the social (demographic) environment; the criteria contained in federal projects, which are indicators of annual state statistical reporting, have not been officially approved.

DOI: 10.33917/mic-3.104.2022.57-62

Attentionofacademics, governmentsandcorporationsisbeingdrawntothenecessityfordecreasingtheharmfulimpactofbusinesson theenvironment, solvingsocialissues, enhancingcorporategovernance.The concept andarea of corporate social responsibility have expanded due to the impact of coronavirus infection (COVID-19). This article considers the issues of social responsibility of businesses and value creation from the long-term perspective.

DOI: 10.33917/mic-3.104.2022.46-56

This article discusses modern problems of managing current assets and corporate communications of Russian low-cost airlines under economic sanctions. It has been established that Azur Air LLC combines an aggressive current asset management policy and an aggressive type of current liability management policy. Thus, a comprehensive policy for the operational management of assets and multifunctional corporate communications can also be characterized as aggressive. During the pandemic, Azur Air LLC demonstrated the high flexibility of its business model, which was achieved through a diverse air fleet, consisting of wide- and narrow-body Boeing aircraft of various modifications. This made it possible in the spring of 2022 to freely carry out a number of export transatlantic flights for Russian citizens who were abroad, for the first time to start operating flights on domestic routes, and to intensify cargo transportation.

DOI: 10.33917/mic-3.104.2022.38-45

In a scientific article, based on the relativistic theory, a terminological interpretation of the concepts of «tourism», «tourist service» and their specific classification is presented. Varieties of domestic tourism have been supplemented with a shift in focus to regional development in six areas (business tourism; ecological tourism; cultural and educational tourism; autotourism-youth-family tourism; rural tourism and sanatorium tourism). Compiled rating of competitiveness of tourist services on the example of the Republic of Tatarstan.

DOI: 10.33917/mic-3.104.2022.28-37

In 2021, the cost of building solar panels has risen in price by 50%, and wind power plants (WPP) by 13%. Many experts write about their further significant growth. This is also noted in The Global Risks Report 2022 at the World Economic Forum (WEF) in Davos in 2022. Thus, the price of polysilicon over the past year has increased by about 3 times, the price of hot-rolled steel has doubled. Steel production is a process with a high share of CO2 emissions. The era of relatively inexpensive renewable energy is over.

In the coming years, the failure of the climate action of the «green transformation», the growth of fuel consumption, energy and economic crises are coming.

DOI: 10.33917/mic-3.104.2022.21-27

The article considers options for placing a floating solar power plant, compares floating and ground-based solar power plants, presents the results of modeling solar energy generation, optimizing the angle of inclination of solar modules relative to the horizontal plane, and choosing the optimal solution.

DOI: 10.33917/mic-3.104.2022.12-20

The work is devoted to the analysis of modern conceptual approaches to the strategic management of natural gas in industrial enterprises. The research was based on a systematic approach, methods of analysis and synthesis of indicators of the economics of natural gas consumption. The analysis showed that at present a number of issues related to the effective management of energy consumption remain unresolved, which affects the quality of the fuel and energy balance of the enterprise. The author proposes a conceptual approach to the strategic management of natural gas consumption, which uses a situational matrix model for planning an energy efficiency strategy for natural gas consumption based on the life cycle of energy efficient technologies.

References:

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2. Zavadsky V.V. Economic foundations of technological development. Neb. Naberezhnye Chelny, 1998. 121 p.

3. Tyshkevich K.V. Formation of a comprehensive assessment of the effectiveness of technological innovations at enterprises. N.-Novgorod, 2003. 158 p.

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5. Kirshina I.A. The concept of situational and strategic planning of natural gas consumption at an industrial enterprise. I.A. Kirshina, V.A. Koksharov. Microeconomics. 2021;6 (101):58-68.

6. Bobryshov A.M. Innovative energy-saving technologies in the electric power industry. Evaluation of efficiency and stimulation of capital investments / A.M. Bobryshov, E. M. Kosmatov, V. Sh. Telyashova; edited by Candidate of Economic Sciences, Associate Professor E. E. Ovcharova. Belgorod: Publishing House of BSTU, 2015. 112 p.

7. Favorsky O. GTU – the basis of the future energy of Russia. Engine. 1999;6:26-30.

8. Tumanovsky A.G., Morozov O.V. Reserves of energy and resource saving at small thermal power plants, in boiler houses and heat supply systems // Materials of the V Moscow International Exhibition Dorcomexpo, 2003.

9. Telyashova V.Sh. Methods of evaluating the effectiveness of energy-saving technologies in the production and transmission of energy: dis. Candidate of Economic Sciences. St. Petersburg, 2009. 127 p.

10. Novikova T.V., Erokhina I.V., Khorshev A.A. The scale of implementation of CCGT and GTU in the medium term. Gas turbine technologies / Specialized information and Analytical Journal. 2005;6:6-9.

11. Batenin V.M., Lapir M.A., Maslennikov V.M., Tsoi A.D. Environmentally friendly power generating complexes based on gas turbine superstructures of hot water boilers RTS. Heat supply News. 2002;1 (17):41-46.

12. Batenin V.M., Maslennikov V.M. On some unconventional approaches to the development of a strategy for the development of energy in Russia. Thermal power engineering. 2000;10:9-12.

13. Batenin V.M., Maslennikov V.M. About the strategy of development of Russian energy. Gas turbine technologies. 1999;3:48-62.