The "Economic Strategies" journal

2022 #4. 2022. Resilience of tne Will




Epic Fail of BigTech Digital Transformation. Where is the Key to Level Up? [Epic Fail of Digital Transformation of Transnational Corporations. Where is the Key to a Level up Management?]

DOI: https://doi.org/10.33917/es-4.184.2022.46-55

World trend of the XXI century — Industry 4.0 and digital platforms. In 2014, General Electric (GE) partnered with Big Tech giants — AT&T, Cisco, IBM and Intel — to take control of the global manufacturing industry created the Industrial Internet Contributors Association (Industry IoT Consortium IIC). By 2021, the IIC included Microsoft, Hewlett-Packard, Accenture, Huawei, Bosch, EMC, SAP, Siemens, SAS and others. GE together with BigTech created the industrial cloud platform Predix, declaring it to be practically an “operating system” for factories, analogous to Android or iOS in the world of machines, the language of the industrial Internet.

However, in 2020 GE and Predix suffered a devastating fiasco.

The article provides an analysis of the root causes and problems, and formulates the requirements for digital platforms of industrial software. The author describes alternative solutions and new principles for implementing digital transformation of Industry 4.0 based on the closing technologies of digital genesis, graph-centric platforms, tools, models and systems of collective conscious scientifically based balanced management (industrial, corporate, social, state). Closing technologies offered by Russia have got an enormous social and political resource.

Oorfene Deuce’s Mistake, or Some Remarks on Country Image

DOI: https://doi.org/10.33917/es-4.184.2022.28-35

In the proposed material, the author draws attention to the fact that in the conditions of recent forced reputational losses for Russia, the problem of forming an attractive national image becomes extremely relevant. The author examines the position of Russia in the field of national image in comparison with a number of foreign states. Based on the approaches of the theoretical founder and leader of country branding, S. Anholt, the author reviews the state of affairs in various spheres of Russian life, and concludes that the most promising areas for the formation of a new positive image of Russia are the sphere of culture and the tourism industry.

Источники:

1. Nye J. Bound to Lead: The Changing Nature of American Power. New York, Basic Books, 1990.

2. Nye J. Soft Power: The Means to Success in World Politics. New York, Public Affairs Group, 2004.

3. Russkie v Amerike. Kniga sudeb [Russians in America. Book of Fates].Comp. V. Levin. Minsk, Smolensk, 1996, p. 190.

4. Kotler Ph., Haider D.H., Rein I.J. Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States and Nations. Free Press, 1993.

5. Ward S.V., Ward S. Selling Places: The Marketing and Promotion of Towns and Cities. 1850–2000. Taylor & Francis, 1998.

6. Anholt S. Places: Identity, Image and Reputation. London, Palgrave Macmillan, 2009.

7. Germany maintains top “nation brand” ranking, Canada and Japan overtake the UK to round out the top three. Ipsos, available at: https://www.ipsos.com/en/nation-brands-index-2021.

8. The Good Country Index, available at: https://index.goodcountry.org/

9. The Good Country Equation: How We Can Repair the World in One Generation. Berrett-Koehler, 2020.

10. Saimon Ankhol’t: Problema Rossii v tom, chto ee schitayut obuzoi [Simon Anholt: Russia’s Problem is That it is Considered a Burden]. SNOB, available at: https://snob.ru/selected/entry/56182/

11. Otchet o rezul’tatakh ekspertno-analiticheskogo meropriyatiya “Opredelenie osnovnykh prichin, sderzhivayushchikh nauchnoe razvitie v Rossiiskoi Federatsii: otsenka nauchnoi infrastruktury, dostatochnost’ motivatsionnykh mer, obespechenie privlekatel’nosti raboty vedushchikh uchenykh” [Report on Results of the Expert-analytical Event “Identification of the Main Reasons Hindering Scientific Development in the Russian Federation: Assessment of the Scientific Infrastructure, Sufficiency of Motivational Measures, Provision of Attractiveness of the Leading Scientists’ Work”]. FGOSVO, available at:  https://fgosvo.ru/uploadfiles/Work_materials_disscusion/sp.pdf.

12. Muzychuk V.Yu. Finansirovanie kul’tury v Rossii: shag vpered i dva nazad [Financing Culture in Russia: One Step Forward and Two Steps Back]. Zhurnal NEA, 2019, no 1(41), pp. 208–215.

13. Governance Index: World Map. SOLABILITY, available at: https://solability.com/the-global-sustainable-competitiveness-index/the-index/governance-capital.

14. Reiting turisticheskikh stran [Rating of Tourist Countries]. TouristicLog, available at: http://www.alexeytour.ru/strany_mira_tour-rating.html.

On Sanctions and the Exchange Rate

DOI: https://doi.org/10.33917/es-4.184.2022.17-21

The article emphasizes that freezing of Russian gold and foreign exchange reserves was previously accurately predicted by Russian experts. Attention is drawn to the fact that weakening of the ruble was one of the goals of the sanctions impact on the Russian economy that Western countries were bearing in mind. It is obvious that the exact opposite — preventing its depreciation and turning the ruble into a stable strong currency — is an anti-sanction measure. With high dependence of the Russian economy on imports, as well as in the situation when it is necessary to find alternative ways for imports (primarily for investment), which will lead to their higher prices with corresponding consequences, an excessive exchange rate depreciation may adversely affect economic development, especially in a long term. In addition, extremely important is ensuring stability of the exchange rate. It is concluded that stable and non-depreciating ruble will form the basis for consistent development of business and expand the possibilities for using the ruble in foreign trade settlements as well. It is particularly relevant in the context of restrictions on the use of leading currencies in foreign trade.

Источники:

 

1. Ershov M.V. Sanktsii protiv RF: mekhanizmy neitralizatsii [Sanctions Against the Russian Federation: Neutralization Mechanisms]. Ekonomicheskie strategii, 2017, no 7, pp. 46–51.

2. Baiden ogovorilsya, zayaviv, chto dollar stoit 200 rublei [Biden Made a Slip of the Tongue Saying That the Dollar is Worth 200 Rubles]. RIA Novosti, 2022, March, 26, available at: https://ria.ru/20220326/bayden-1780271172.html.

3. Sanktsii SShA protiv TsB i Minfina perekroyut dostup k rezervam dlya podderzhki rublya [US Sanctions Against the Central Bank and the Ministry of Finance will Block Access to Reserves for Supporting the Ruble]. Interfaks, 2022, February, 28, available at: https://www.interfax.ru/business/825191.

4. Bank Rossii. O chem govoryat trendy [Bank of Russia. What are the Trends Saying?]. BCS Express, 2022, April, 22, available at: https://bcs-express.ru/novosti-i-analitika/bank-rossii-o-chem-govoriat-trendy.

5. SMI: EK zayavila, chto ukaz ob oplate gaza v rublyakh narushaet sanktsii ES [Media: EC Said That the Decree on Gas Payments in Rubles Violates EU Sanctions]. RIA Novosti, 2022, April, 14, available at: https://ria.ru/20220414/gaz-1783434893.html.

6. Russia’s ruble is the strongest currency in the world this year. CBS NEWS, 2022, May, 27, available at: https://www.cbsnews.com/news/russia-rublecurrency-2022/

7. Ershov M.V. Valyutnaya politika kak faktor natsional’noi bezopasnosti [Monetary Policy as National Security Factor]. Ekonomicheskie strategii, 2015, no 4, pp. 20–29.

8. Washington Times. 2015, April, 30.

9. Ershov M.V. Ekonomicheskii suverenitet Rossii v global’noi ekonomike [Russia’s Economic Sovereignty in the Global Economy]. Moscow, Ekonomika, 2005, 280 p.

10. BIS. Quarterly Review. International banking and financial market developments. June 2022.

Modeling the Consequences of a Nuclear Strike

DOI: https://doi.org/10.33917/es-4.184.2022.6-16

The risks of increasing international tension have sharply exacerbated the possibility of a nuclear conflict. The main geopolitical players in the international arena have actually recognized the possibility and even expediency of using nuclear weapons. In this context, the need to simulate the consequences of a nuclear strike in order to prepare for emergencies of a critical nature has become extremely urgent. The present article analyzes foreign experience of using digital simulators to this end. The authors outline Russian views on applying agent-based simulation methods for this purpose in the analysis of non-military (civilian) aspects of a nuclear blow effects.

Источники:

 

1. Grabchak E.P., Loginov E.L. Podgotovka sistemy gosudarstvennogo upravleniya Rossii k sverkhkriticheskim situatsiyam prirodnogo i tekhnogennogo kharaktera [Preparing the Public Administration System of Russia for Supercritical Situations of Natural and Man-made Nature]. Problemy upravleniya bezopasnost’yu slozhnykh sistem: Materialy XXIX Mezhdunarodnoi nauchno-prakticheskoi konferentsii. Moskva, 15 dekabrya 2021 g. [Problems of Safety Management of Complex Systems: Proceedings of the XXIX International Scientific-practical Conference. Moscow, December 15, 2021]. Moscow, Institut problem upravleniya im. V.A. Trapeznikova RAN, pp. 99–103.

2. Ageev A.I., Bochkarev O.I., Grabchak E.P., Loginov E.L. Setetsentricheskaya sistema povyshennoi zhivuchesti upravleniya energetikoi Rossii v slozhnoprognoziruemykh kriticheskikh usloviyakh [Net-Centric System of Elevated Survivability of Energy Management in Russia Under Difficult-to-predict Critical Conditions]. Ekonomicheskie strategii, 2021, vol. 23, no 3 (177), pp. 6–17, available at: DOI: https://doi.org/10.33917/es-3.177.2021.6-17.

3. Moiseev N.N., Aleksandrov V.V., Tarko A.M. Chelovek i biosfera: Opyt sistemnogo analiza i eksperimenty s modelyami [Man and the Biosphere: The Experience of System Analysis and Experiments with Models]. Moscow, Nauka, 1985, 271 p.

4. Yadernaya zima i ee komp’yuternoe modelirovanie v 80-kh [Nuclear Winter and Its Computer Simulation in the 80s]. Khabr, 2022, May, 28, available at: https://habr.com/ru/company/ruvds/blog/668256/

5. Turco R.P., Toon O.B., Ackerman T.P., Pollack J.B., Sagan C. Nuclear winter: Global consequences of multiple nuclear explosions, 1984.

6. Kokoshin A.A., Arbatov A.G., Vasil’ev A.A. Yadernoe oruzhie i strategicheskaya stabil’nost’ (stat’ya pervaya) [Nuclear Weapons and Strategic Stability (Article One)]. SShA: Ekonomika, politika, ideologiya, 1987, no 9, p. 3.

7. John M. Gates. The U.S. Army and Irregular Warfare. The College of Wooster Wooster, Ohio, available at: https://discover.wooster.edu/jgates/files/2011/11/fullbook.pdf.

8. Starr S. Deadly Climate Change From Nuclear War: A threat to human existence, available at: https://www.armscontrol.ru/pubs/en/deadly-climate-changefromnuclear-war.pdf.

9. Velikhov E., Kokoshin A. Yadernoe oruzhie i dilemmy mezhdunarodnoi bezopasnosti [Nuclear Weapons and International Security Dilemmas]. Mirovaya ekonomika i mezhdunarodnye otnosheniya, 1985, no 4, p. 20.