DOI: https://doi.org/ 10.33917/es-5.179.2021.110-115

The author considers the initiative from the Ministry of Finance of the Russian Federation about restriction of payments with cash from citizens. The argument of imposition of restrictions from the Ministry of Finance is stimulation of non-cash payments and also the method of fight against doubtful transactions. The similar initiative is contrary to peremptory rules of the Constitution of the Russian Federation, the civil law of the Russian Federation, also to the consumer protection law.

DOI:  https://doi.org/ 10.33917/es-5.179.2021.116-121

Production cooperative (artel) historically is a native Russian form of collective labour activity, aimed, as a rule, at performing certain permanent or temporary work and requiring mutual guarantee of all workers. Artels and their associations are based only on free creative labour (not hired labour), which allows workers themselves to be responsible for efficiency of managing their time and to improve constantly, providing an increase in labour productivity and production profitability. Such work is fundamentally different from the work under an employment contract. Members of cooperatives do not pass “their time” for rationing “from above”, but independently organize their work, revealing their potential, based on personal experience, ingenuity, freedom and personal motivation, effectively interacting with each other in the workforce.

DOI:  https://doi.org/ 10.33917/es-5.179.2021.122-133

The article shows effects assessment of procurement process centralisation and centralized purchasing; describes case of centralized procurement of domestic office and antivirus software for federal government bodies; explain advantages and disadvantages; forms recommendations for future centralized procurement.

DOI:  https://doi.org/ 10.33917/es-5.179.2021.134-142

Russian cybersecurity market shows insignificant positive growth rates due to development of the B2B segment: launch of individual projects in the sphere of digitalization at the federal level, as well as adoption of security systems to deflect cyber attacks and proactively identify threats from major market players. At the same time, the B2C segment is really inferior to B2B. This is primarily attributable to the fact that ordinary consumers do not realize the need to protect digital data. The present paper will consider the main parameters of the macroenvironment, competitive saturation and will analyze a modern consumer of cybersecurity services. These factors will help to identify the roots of negative perception of cyber services among Russian consumers. The article authors suggest a marketing communication strategy to improve the current situation on the example of Kaspersky Lab and the target IT Administrators audience.

DOI: https://doi.org/10.33917/es-5.179.2021.5