DOI: 10.33917/mic-5.106.2022.50-61

This article discusses benchmarking as a continuous process of quality management and investment and innovation activities on the example of PJSC Severstal Corporation.

The definition of the concept of «benchmarking» is given, its purpose, tasks, stages of implementation are shown. A comparison of Russian and foreign approaches in benchmarking is presented.

The results of benchmarking are shown, which identified shortcomings and gave directions for improving the efficiency of PJSC Severstal. Companies need to bet more on R&D and get better results from it. In recent years, against the background of the pandemic and economic sanctions, PJSC Severstal faced a lack of funds for the modernization and reconstruction of production facilities, with a mismatch with the structure of supply and demand.

The authors propose to reduce costs, develop the metal products market and introduce innovative technologies.

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10. Tyupin N.A. Modern principles of benchmarking. Student. 2020:34-1(120):39-41. (In Russ.).

11. Chekeeva N.K. Benchmarking: conceptual apparatus. Bulletin of the Magistracy. 2017;12-3 (75):46-47. (In Russ.).

12. Shakirova N.N., Zhukovskaya S.L. Problems and possibilities of using financial benchmarking. Topical issues of the modern economy. 2022;4:609-616. (In Russ.).

13. Shuvarikov M.D. Principles of IFRS in the financial analysis of PJSC Severstal and PJSC NLMK. Economic security. 2021;4(3):839-852. (In Russ.).

14. Bezpalov V.V., Lochan S.A., Fedyunin D.V., Solopova N.A., Gorin D.S. Electric power industry development in the russian federation considering the structural trends of the world economy. Environment, Development and Sustainability. 2021.

DOI: 10.33917/mic-5.106.2022.26-49

This study considers the analytical principles of market object perception (goods, trademarks, firms) by consumer in the image-forming space, with an emphasis on the correctness of the application of methods and interpretation of results (in terms of comparing perceived positions with competitors’ positions against the consumer ideals). The proposed approach to analysis is based on the identification of factors that determine market processes and the construction of images of real goods / brands / firms in the perception of representatives of the target group. The issues of product / brand / company promotion are discussed based on the analysis of consumer perception. The presented approach is applied to solve some practical problems, such as identifying factors of perception of goods / brands / firms, building their images in the space of consumer attitudes, analyzing the configuration of images in comparison with the competitors and ideals, developing a strategy and essential details of promotion.

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2. Zakuskin S.V. Analysis of consumer perception in the space of image-forming factors. Part 1. Positions in comparison with the ideal. Microeconomics. 2022;4:5-24. (In Russ.).

3. Zakuskin S.V. Analysis of rational preferences in the image-forming space. Microeconomics. 2022;1:40-54. (In Russ.).

4. Zakuskin S.V. Analysis of rational choice in the image-forming space. Microeconomics. 2021;5:14-29. (In Russ.).

5. Zakuskin S.V. Formation of integral indicators in marketing research based on the results of quantification. Creative Economy. 2021;15(5):2091-2114. (In Russ.).

6. Zakuskin S.V. Features of the analysis of formation and differentiation of market images in the space of rational relations/ Creative Economy. 2020;14:12. (In Russ.).

7. Zakuskin S.V. Controlling the movement of market images in a competitive environment. Creative Economy. 2020;14(10):2457-2480. (In Russ.).

8. Zakuskin S.V. Analysis of the competitive situation through the study of the configuration of images in the market space. Creative Economy. 2020;14(8):1795-1820. (In Russ.).

9. Zakuskin S.V. Analysis of differentiation of market images. Creative Economy. 2020;14(7):1447-1466. (In Russ.).

10. Zakuskin S.V. Analysis of the formation of market images. Creative Economy. 2020;14(6):1115-1136. (In Russ.).

11. Zakuskin S.V. The entertainment center services market: a look through the prism of image-forming factors. Part 7. Peculiarities of rational perception. Creative Economy. 2020;14(1):93-113. (In Russ.).

12. Zakuskin S.V. The entertainment center services market: a look through the prism of image-forming factors. Part 3. Peculiarities of emotional perception. Creative Economy. 2019;13(8):1573-1596. (In Russ.).

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DOI: 10.33917/mic-4.105.2022.39-44

The scientific article presents an analysis of the Russian competitive market of tourism services, classifies promising areas of domestic tourism, and defines a strategy for the development of Russian outbound (inbound) tourism.

DOI: 10.33917/mic-4.105.2022.33-38

This article discusses anti-Russian sanctions imposed from 2014 to the present. Based on open data and Rosstat statistics, the dynamics of inflation and real incomes of the population are analyzed. Conclusions are drawn about the futility of anti-Russian sanctions, and basically not achieving the goals set by the initiators.

DOI: 10.33917/mic-4.105.2022.24-33

This article evaluates the financial potential and corporate asset management policy of RUSAL URAL JSC in the context of economic sanctions. It is established that RUSAL URAL JSC combines an aggressive policy of managing current assets and an aggressive type of policy of managing current liabilities. Thus, a comprehensive operational management policy can also be characterized as aggressive. JSC RUSAL URAL has low ratings for almost all components of the financial potential of the corporation (FPC), therefore, it can be assigned a low level of FPC. Thus, the corporation is not financially stable. In order to improve the financial position of the corporation, increase its stability and solvency, it is possible to change the policy of managing current liabilities from aggressive to moderate, i.e. reduce the share of short-term loans in the total amount of liabilities.

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2. Ksenofontova H.Z., Filatov V.V., Mishakov V.Yu., Nechaev B.P., Osinskaya T.V., Panov S.A. Transformation of the knowledge structure of managers of an industrial company – a source of development of their new competencies: a regional aspect. News of higher educational institutions. Technology of the textile industry. 2020;4(388):157-164. (In Russ.).

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4. Filatov V.V., Alekseev A.E., Shlenov Yu.V., Vorobyev D.I., Dorofeev A.Yu., Dolgova V.N., Zhenzhebir V.N., Pshava T.S., Fadeev A.S., Fedorov B.K., Shestov A.V. Machine-building complex of the Russian Federation: sectoral, regional and strategic aspects of development. Kursk, 2017. (In Russ.).

5. Bobryshev A.D., Tumin V.M., Savelyev A.V., Alenina E.E., Trifonov V.A. The place of infrastructure in the innovative ecosystem of industry. In the collection: Achievements in the field of economics, business and management research (AEBMR). 2022. pp. 37-43.

6. Gumerov A.V., Mukhomorova I.V., Sadykova R.R., Fatihova L.E., Chikisheva N.M., Simonova L.M., Alenina E.E. The program “Client’s voice” as a tool for business structure innovation. Journal of Sustainable Development. 2015;8(3):263-270.

7. Kadyrova O.V., Polyanskaya O.A., Dymova O.O., Bespalova V.V., Okomina E.A. Methods of evaluating the effectiveness of the organization of maintenance and repair at the enterprise. In the collection: Achievements in Economics, Business and Management Studies (AEBMR). Materials of the International Scientific and Practical Conference «Russia 2020 – a new reality: Economy and Society». 2021. pp. 173-176.

8. Tatarenko V.N., Polyanskaya O.A., Shaitarova O.E., Tereshchenko S.V., Melentyeva N.I. Synergetics of subject-object interactions in the context of the digital paradigm. In the collection: IOP Conference Series: Earth and Environmental Science. 2. Ser. «II All-Russian Scientific and Technical Conference «Digital technologies in forestry». 2021. p. 012032.

DOI: 10.33917/mic-4.105.2022.5-23

This study considers the analytical principles of market object perception (goods, trademarks, firms) by consumer in the image-forming space, with an emphasis on the correctness of the application of methods and interpretation of results (in terms of comparing perceived positions with consumer ideals). The proposed approach to analysis is based on the identification of factors that determine market processes and the construction of images of real goods / brands / firms in the perception of representatives of the target group. The issues of product / brand / company promotion are discussed based on the analysis of consumer perception. The presented approach is applied to solve some practical problems, such as identifying factors of perception of goods / brands / firms, building their images in the space of consumer attitudes, analyzing the configuration of images in comparison with the ideal, developing a strategy and essential details of promotion.

References:

1. Aivazyan S.A., Buchstaber V.M., Yenyukov I.S., Meshalkin L.D. Applied statistics: Classification and reduction of dimensionality. M.: Finance and statistics, 1989. 607 p. (In Russ.).

2. Zakuskin S.V. Analysis of rational preferences in the image-forming space. Microeconomics. 2022;1:40-54. (In Russ.).

3. Zakuskin S.V. Analysis of consumer ideals in the image-forming space. Building perfect images. Microeconomics. 2021;3:22-31. (In Russ.).

4. Zakuskin S.V. Analysis of consumer ideals in the space of image-forming factors. Problem definition and identifying the factors. Microeconomics. 2021;2:19-31. (In Russ.).

5. Zakuskin S.V. Accounting commercial attractiveness when segmenting the target group. Creative economy. 2021;15(2). (In Russ.).

6. Zakuskin S.V. Segmentation of the target group based on consumer preferences. Creative economy. 2021;15(1). (In Russ.).

7. Zakuskin S.V. Particularities of the analysis of the market images formedness and differentiation in the rational relation space. Creative economy. 2020;14(12). (In Russ.).

8. Zakuskin S.V. Control of the movement of market images relative to consumer ideals. Creative economy. 2020;14(9):2055-2078. (In Russ.).

9. Zakuskin S.V. Analysis of market images differentiation. Creative economy. 2020;14(7):1447-1466. (In Russ.).

10. Zakuskin S.V. Analysis of market images formedness. Creative economy. 2020;14(6):1115-1136. (In Russ.).

11. Zakuskin S.V. The market of services of entertainment centers: a look through the prism of image-forming factors. Part 8. The combination of rational and emotional aspects. Creative economy. 2020;14(3):367-398. (In Russ.).

12. Zakuskin S.V. Evaluation of the relative and absolute attractiveness of target group segments. Marketing and marketing research. 2020;2:92-102. (In Russ.).

13. Zakuskin S.V. Integration of marketing communications based on the analysis of consumer preferences. Russian entrepreneurship. 2018;19(6):1913-1937. (In Russ.).

14. Kal’kova N.N. Research of consumer preferences and factors influencing the choice of cheese in a real environment. Bulletin of the Altai Academy of Economics and Law. 2021;8-1:22-31. (In Russ.).

DOI: 10.33917/mic-3.104.2022.57-62

Attentionofacademics, governmentsandcorporationsisbeingdrawntothenecessityfordecreasingtheharmfulimpactofbusinesson theenvironment, solvingsocialissues, enhancingcorporategovernance.The concept andarea of corporate social responsibility have expanded due to the impact of coronavirus infection (COVID-19). This article considers the issues of social responsibility of businesses and value creation from the long-term perspective.

DOI: 10.33917/mic-3.104.2022.46-56

This article discusses modern problems of managing current assets and corporate communications of Russian low-cost airlines under economic sanctions. It has been established that Azur Air LLC combines an aggressive current asset management policy and an aggressive type of current liability management policy. Thus, a comprehensive policy for the operational management of assets and multifunctional corporate communications can also be characterized as aggressive. During the pandemic, Azur Air LLC demonstrated the high flexibility of its business model, which was achieved through a diverse air fleet, consisting of wide- and narrow-body Boeing aircraft of various modifications. This made it possible in the spring of 2022 to freely carry out a number of export transatlantic flights for Russian citizens who were abroad, for the first time to start operating flights on domestic routes, and to intensify cargo transportation.

DOI: 10.33917/mic-3.104.2022.38-45

In a scientific article, based on the relativistic theory, a terminological interpretation of the concepts of «tourism», «tourist service» and their specific classification is presented. Varieties of domestic tourism have been supplemented with a shift in focus to regional development in six areas (business tourism; ecological tourism; cultural and educational tourism; autotourism-youth-family tourism; rural tourism and sanatorium tourism). Compiled rating of competitiveness of tourist services on the example of the Republic of Tatarstan.

DOI: 10.33917/mic-2.103.2022.58-64

The article considers the issue of forming the optimal structure of assets of manufacturing enterprises according to the goals of their owners. An original approach is proposed to optimize the structure of the company’s assets according to the criterion of maximizing their effectiveness for owners through the enterprise capitalization indicator.

To link the indicators of capitalization and profit from the existing assets of manufacturing enterprises of the manufacturing industry, the authors propose to create a multiple regression model, where the independent variable is capitalization (profit), the dependent ones are indicators of specific assets.

After finding the contributions (regression coefficients) of each asset, we propose to form their structure according to the principle of a portfolio approach, in which the efficiency indicator of all assets will strive to the maximum and at the same time the specific features of the enterprise in each case will be taken into account [10].

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12. Simonova V.A., Tomm V.A. Normative values of financial coefficients as a basis for the formation of the balance sheet structure of industrial enterprises // Modern humanitarian studies. 2013;4 (53):29-34. (In Russ.).