DOI: 10.33917/mic-5.118.2024.52-64

The aim of the study was to identify current development trends in the tourism industry. When conducting the study, methods for processing qualitative and quantitative information were used: methods for analyzing the structure and dynamics of key indicators, graphical and tabular methods for presenting research results. The information basis of the study consisted of statistical materials of the Federal State Statistics Service of the Russian Federation, periodical scientific press, and Internet resources.

Based on the results of the analysis, the main problems in the tourism industry of the Russian Federation were identified: insufficient development of tourism and transport infrastructure, lack of the required number of qualified personnel to work in the tourism industry, insufficiently developed digital environment and information resources in the tourism industry, etc. Based on the identified problems, measures were recommended supporting the tourism industry: increasing investment in the tourism industry by raising funds on the basis of public-private and municipal-private partnerships, life cycle contracts and special investment contracts; increasing the number of budget and extra-budgetary places in tourism specialties, expanding the list of educational programs in tourism destinations, and other measures.

References:

1. Passport of the national project (program) «Labor Productivity and employment support»: approved by the Presidium of the Presidential Council for Strategic Development and National Projects (Protocol No. 16 dated December 24, 2018. URL: https://base.garant.ru/72185994/?ysclid=lykkqnxtci881108903

2. Soviet Encyclopedic Dictionary. Moscow: Soviet Encyclopedia, 1985.

3. Passport of the national program «Digital Economy of the Russian Federation» (approved by the Presidium of the Presidential Council for Strategic Development and National Projects on December 24, 2018 No. 16). URL: https://base .garant.ru/72296050/?ysclid=lykkpit4uq663593874

4. Anpilogov N.I. Digitalization of the economy of the Russian Federation: the current state and directions of improvement. Vector of economics. 2023;5(83).

5. Babkina L.N., Skotarenko O.V., Khatsenko E.S. Modeling of the economic indicator of the standard of living of the population of the regions of the Arctic zone of the Russian Federation. Regional economic issues. 2022;2:10–19.

6. Passport of the national project «Science and Universities» (approved by the Ministry of Science and Higher Education of the Russian Federation, April 2023). URL: https://base.garant.ru/407955661/

7. Klushina L. Innovations in priority. Evening St. Petersburg. June 20, 2024. No. 20.

8. Bodrunov S.D. The State and the revolution. The economic revival of Russia. 2019;1(59):9–13.

9. Lischuk E.N., Kapelyuk S.D. Problems of developing digital skills of the population in Russian regions. Development of socio-economic, scientific and technological potential of regions as a factor in strengthening Russia’s position in the modern world, dedicated to the Decade of Science and Technology in the Russian Federation, the Year of Youth in the Republic of Khakassia (July 5–8, 2023). Abakan: V.M. Torosov Khakass Book Publishing House, 2023. C.121–125. URL: https://www.ieie.su/assets/files/news/2023/sbornik_3.07.23.pdf

DOI: 10.33917/mic-5.118.2024.41-51

The aim of the study was to identify current development trends in the tourism industry. When conducting the study, methods for processing qualitative and quantitative information were used: methods for analyzing the structure and dynamics of key indicators, graphical and tabular methods for presenting research results. The information basis of the study consisted of statistical materials of the Federal State Statistics Service of the Russian Federation, periodical scientific press, and Internet resources.

Based on the results of the analysis, the main problems in the tourism industry of the Russian Federation were identified: insufficient development of tourism and transport infrastructure, lack of the required number of qualified personnel to work in the tourism industry, insufficiently developed digital environment and information resources in the tourism industry, etc. Based on the identified problems, measures were recommended supporting the tourism industry: increasing investment in the tourism industry by raising funds on the basis of public-private and municipal-private partnerships, life cycle contracts and special investment contracts; increasing the number of budget and extra-budgetary places in tourism specialties, expanding the list of educational programs in tourism destinations, and other measures.

References:

1. Glebova O.V., Mitrofanova M.N. Assessing the economic security of a hotel enterprise. Economic security. 2023;6(3):1133-1152.

2. Federal State Statistics Service. URL: https://rosstat.gov.ru/statistics/

3. Ivantsov A.A. Problems and prospects for the development of domestic tourism in the Russian Federation. Sports, tourism and hospitality in the educational space: innovations and development prospects: collection of materials from the International Scientific and Practical Conference. Moscow, April 21, 2022. Moscow: Moscow State University of Sports and Tourism, 2022. pp. 27–32.

4. Levina A.B., Trofimenko E.Yu., Yakunina Yu.S. Problems and prospects for the development of domestic tourism in Russia. Man. Sport. Medicine. 2023;23(S1):175–187.

5. Samakaeva M.D., Kovaleva I.N. Problems of development of domestic tourism in the Russian Federation. Industrial Economics. 2021;5–1:46–49.

6. Strategy for the development of tourism in the Russian Federation for the period until 2035. URL: http://static.government.ru/media/files/ FjJ74rYOaVA4yzPAshEulYxmWSpB4lrM. pdf

7. Ministry of Economic Development of the Russian Federation. URL: https://www.economy.gov.ru/

8. Tourism.RF Corporation. URL: https://tourism.rf/

9. Lavrov V.V. Trends in the development of tourism in the Russian Federation in the context of the new economic reality. Petersburg Economic Journal. 2022;1–2:178–185.

10. Nikolenko P.G., Terekhov A.M. Analysis of the state of the tourism industry in Russia and the direction of its development. Statistics and Economics. 2022;19(4):57–70.

11. Rusina A.N., Karpycheva O.V., Yakimova E.A., Likhman D.A. Prospects for the development of domestic tourism in modern conditions. Economics, entrepreneurship and law. 2021;11(10):2343–2356.

DOI: 10.33917/mic-5.118.2024.26-40

The machine tool industry, microelectronics and the aviation industry are among the critically important sectors of the economy of any industrialized state, as they determine the technological sovereignty of industry and ensure the technological security of the country, as well as set the direction of innovative development. These industries have been the target of sanctions imposed by Western countries on Russia against the background of the Ukrainian crisis. «Unfriendly» states have imposed a ban on the supply of machine tools and components to the Russian Federation; microcircuits and other microelectronics; aircraft and their spare parts (including engines), in addition, leasing agreements with Russian airlines were terminated and aircraft maintenance was discontinued. In this regard, the industries in question faced serious challenges – to find a replacement for Western supplies as soon as possible and to mobilize their own production facilities. Even though the problem of dependence of the machine-tool, microelectronic and aviation industries on foreign supplies has been discussed for about 10 years (since the «Crimean» sanctions), no significant results have been achieved in terms of reducing import dependence. There was no collapse due to the restrictions imposed in these industries, but several difficulties arose, which require government support to solve.

References:

1. Analysis of the processor and controller market in Russia in 2018–2022, forecast for 2023–2027 under sanctions. BusinessStat. 2023. URL: https://businesstat.ru/news/processors_and_controllers/

2. Afanasyev A. The market for Russian machine tool products under external restrictions. Economy, entrepreneurship and law. 2023;13(10):4073–4088.

3. Butov A. The market for civil aircraft products. HSE Development Center. 2018. URL: https://dcenter.hse.ru/data/2018/11/19/1141804200/

4. State support for microelectronics in 2024 will amount to 210 billion rubles. Interfax. 2023. URL: https://www.interfax.ru/russia/925028

5. Kapoguzov E. Import dependence of the Russian civil aviation industry. Bulletin of Tomsk State University. Economics. 2022;58:58–76.

6. Comprehensive program for the development of the air transport industry of the Russian Federation until 2030. URL: http://static.government.ru/media/files/

7. Kostyuchenko S. The role of machine tool building in the modern economy and its impact on various industries and production processes. Economy and Society: Modern Development Models, 2023;13(3):177–194.

8. Microelectronics of Russia: from deficit to technological independence. Yakov and partners. 2023. URL: https://yakov.partners/upload/iblock/f25/

9. The current state of the Russian machine tool industry: problems and prospects. Rhythm of mechanical engineering. URL: https://ritm-magazine.com/ru/public/nastoyashchee-sostoyanie-rossiyskogo-stankostroeniya-problemy-i-perspektivy

10. Russia increased the production of civilian helicopters by 70% in 2022. Vedomosti. 2023. URL: https://www.vedomosti.ru/business/articles/2023/02/20/963574-rossiya-uvelichila-vipusk-grazhdanskih-vertoletov

DOI: 10.33917/mic-4.117.2024.83-90

The publication provides a list of features of financial control over the expenditure of funds from the salary fund in the divisions of the Civil Air Fleet, which include: ensuring the rational and timely expenditure of funds sent to the families of the dead or missing employees; prevention of non-compliance with the deadlines for operational accounting and reporting; the need to improve the process of operational accounting; personal responsibility of commissioners of special units for the preparation and passage of documentation; accurate accounting of all personnel: strict staffing; rational spending of funds for training personnel, maintenance of full-time personnel of educational institutions and stimulation of the activities of linear instructors-pilots; development of measures to stimulate the work of freelance pilot instructors; a full description of the purpose of expenses and sources of their financing during the selection and training of pilots. There are also savings in the process of training pilots in educational institutions and training squadrons during the Great Patriotic War of 1941–1945. Thus, cost savings were achieved due to a smaller number of full-time personnel, compaction of the working day, incomplete payment of annual bonuses and compensations for unused vacation, reduced duration of cadets in squadrons and early completion of training of some cadets, economical spending on the material part. The basis for improving financial control is timely or operational accounting, therefore, measures for its implementation were also considered.

References:

1. Lipin A.V. Navigational civil aviation service from takeoff to landing. Publishing House St. Petersburg State University of Civil Aviation named after Chief Marshal of Aviation A.A. Novikova, 2016. 153 p.

2.NPP GA USSR and NSD GA USSR//History and Information Portal of the International Public Movement «Air Navigation without Borders». URL: https://ovdrf.ru/page/744

3. Stalin I.V. Writings. T. 18. Tver: Soyuz Information and Publishing Center, 2006.

DOI: 10.33917/mic-4.117.2024.72-82

Asset management of a company as a set of its property rights is an important process of economic life. Asset analysis and valuation is important for making management decisions. The valuation of the company’s assets is complicated by the fact that the assets are considered as part of a functioning complex or as an independent type. Since a fair assessment increases the reliability of the conclusions and the significance of the appraiser firm, the formalization of its conclusions should be based on ontology terms used for internal coding of user knowledge.

The evaluation of intellectual property objects is conditioned by the requirements of the market in the relations of economic entities. Since a fair assessment increases the reliability of conclusions based on ontology terms used for internal coding of user knowledge, the article focuses on the results of intellectual activity, which differs in legal content and a number of features of reflecting intangible assets in accounting. Based on the practice of creating ontologies, it is impossible to assert that there is a single universal approach that would contribute to an absolutely successful result, but for appraisers this method seems to be the most optimal.

References:

1. Gorshkov S. An introduction to ontological modeling. LLC TriniData, 2016.

2. Resolution of the Plenum of the Supreme Court of the Russian Federation dated 02/24/2005 No. 3 «On judicial practice in cases of protection of honor and dignity of citizens, as well as business reputation of citizens and legal entities». WG. No. 50, 03/15/2005; Bulletin of the Supreme Court of the Russian Federation, 2005. No. 4.

3. Opalsky A.P., Amelina N.A. Formation of the image of a computer game developer company and protection of reputational risks. Microeconomics. 2023;2:48–56.

4. Gafurova L.S. Business reputation as a factor of sustainable development of the enterprise. The international scientific journal «Symbol of Science». 2021;4:59–60.

5. Tirole J. A Theory of Collective Reputations (with Applications to the Persistence of Corruption and to Firm Quality. The Review of Economic Studies. 1986;63(1):1–22.

6. The Law of Ukraine «On Banks and Banking activities» dated 07.12.2000 No. 2121-III (with amendments and additions). URL: https://juristoff.com/bankovskoe-delo-kreditovanie/190-o-bankakh-i-bankovskoj-deyatelnosti ?ysclid=lvatbs5mcq230196725

7. Resolution of the Plenum of the Supreme Court of the Republic of Belarus «On the practice of consideration by courts of civil cases on the protection of honor, dignity and business reputation» dated December 23, 1999 No. 15. URL: https://court.gov.by/ru/jurisprudence/post_plen/civil/moral/ae30ed7f3a7d445c.html

8. Erdelevsky A.M. Compensation for moral damage: analysis and commentary of legislation and judicial practice. 3rd ed. M., 2004.

9. Order of the Ministry of Finance of the Russian Federation dated May 30, 2022 No. 86n «On approval of the Federal Accounting Standard FSB 14/2022 “Intangible Assets”». URL: https://www.consultant.ru/document/cons_doc_LAW_420322 /?ysclid=lvaxdlm8ct674140159

DOI: 10.33917/mic-4.117.2024.65-71

Presents an analysis of methods for reducing financial losses in a company; types of risks are systematized; an algorithm for monitoring and minimizing financial risks is presented using the Altman model and the Taffler model as an example.

References:

1. Galimulina F.F., Zhukovskaya I.V., Komissarova I.P., Shinkevich A.I., Mayorova A.N., Astafyeva I.A., Klimova N.V., Nabiullina K.R. Technology Platforms as an Efficient Tool to Modernize Russia’s Economy. International Journal of Economics and Financial Issues. 2016;6(1):163–168.

2. Zhukovskaya I.V. Specifics of Investment Project Risk Management in Industry. Economics and Management. 2010;2:53–56.

3. Financial Risk Management: Textbook and Workshop for Universities / I.P. Khominich [et al.]; edited by I.P. Khominich. 3rd ed., revised and enlarged. Moscow: Yurait Publishing House, 2024. 582 p.

4. Data from the electronic database system «Kontur-Fokus» and «SBIS».

DOI: 10.33917/mic-4.117.2024.49-64

The article discusses the concept of clinical marketing as one of the types of marketing in healthcare. The imperative of clinical marketing has been defined. The prerequisites for the development of clinical marketing include the transition to the principles of evidence–based medicine, regulation, and an increase in the cost of R&D for innovative medical products. The key success factors of medical products that accelerate the penetration of medical innovations into the market are highlighted. The program and the main tools of clinical marketing, the scope of their application is described. The scope of application of clinical marketing has been determined in accordance with the class of medical devices. It is shown that the use of elements of clinical marketing can have a positive impact on the commercialization of innovations in the context of the import substitution policy of the medical industry.

References:

1. Adler Yu.P. Dr. Edwards Deming is a thinker who was ahead of time. Quality and life. 2020;3 (27):5–10.

2. Adler Yu.P., Shper V.L. The legacy of Dr. Deming: practical tips for managers of the XXI century. Methods of quality management. 2020;10:58–62.

3. Glashkina V.S., Tsyplov E.A. Dr. William Edwards Deming. Economics and Society. 2021;11-1 (90):896–899.

4. Konareva L.A. Quality as a lifestyle of Dr. Edwards Deming. Quality management in the field of healthcare and social development. 2012;1 (11):146–151.

5. World experience in the application of Kaizen principles in public administration. Kaizen Institute Rus LLC, 2017. 15 p.

6. Niv G.R. Establish leadership: the seventh principle of Edwards Deming. Methods of quality management. 2020;6:22–25.

7. Osipov A.N., Gnezdova Yu.V., Kuzin D.V., Rukina I.M., Tsagalov G.N. Public-private partnership as a model for the development of the innovative economy of the country. The economics of agriculture in Russia. 2016;1:26–33.

8. Rukina I.M., Filatov V.V., Zhenzhebir V.N., Polozhentseva I.V. Industrial recycling technologies in the industrial complex. Microeconomics. 2018;1:11–20.

9. Rukina I.M., Filatov V.V. Strategic management of solid household waste processing in municipalities of the Moscow region. Microeconomics. 2017;6:85–94.

10. Tishina A.O. How to manage quality: 14 Edwards Deming Rules. Economics and society. 2021;4-2 (83):442–445.

11. Tsybina E.O. The PDCA cycle of U.E. Deming for the implementation of services for the implementation of an order at a printing company. Diary of Science. 2020;12 (48):33.

DOI: 10.33917/mic-4.117.2024.39-48

The article discusses the concept of clinical marketing as one of the types of marketing in healthcare. The imperative of clinical marketing has been defined. The prerequisites for the development of clinical marketing include the transition to the principles of evidence–based medicine, regulation, and an increase in the cost of R&D for innovative medical products. The key success factors of medical products that accelerate the penetration of medical innovations into the market are highlighted. The program and the main tools of clinical marketing, the scope of their application is described. The scope of application of clinical marketing has been determined in accordance with the class of medical devices. It is shown that the use of elements of clinical marketing can have a positive impact on the commercialization of innovations in the context of the import substitution policy of the medical industry.

References:

1. Kotler F., Armstrong G., Saunders D., Wong V. Marketing Fundamentals: Trans. from English. 2nd European ed. M.; St. Petersburg; K.: Williams Publishing House, 2005. pp. 502–512.

2. Shevchenko D.A. Fundamentals of Modern Marketing: Textbook for Bachelors / D.A. Shevchenko. M.: Dashkov i Ko Publishing and Trading Corporation, 2019. 604 p.

3. Yamshchikov A.S., Maeva E.I. Theoretical and Methodological Foundations of Marketing of Medical Institutions. Healthcare Manager. 2011;10:28–35.

4. Ahmed R.R. Pharmaceutical Marketing Mix Strategy and Physician’s Prescription Behavior. The Pharma Innovation Journal. 2014;3:8–12.

5. Jambulingam Thani. The R&D Marketing Interface in Biopharma and MedTech. Journal of Commercial Biotechnology. 2019. No. 24.

6. Eriksson Päivi & Rajamäki Heidi. Biotechnology marketing: Insider and outsider views. Journal of Commercial Biotechnology. 2010. No. 16.

7. Stremersch Stefan & Dyck Walter. Marketing of the Life Sciences: A New Framework and Research Agenda for a Nascent Field. Journal of Marketing American Marketing Association. 2009;73:4–30.

8. Appelt Peter & Hauser Tino. Marketing Innovation: Prescribing Innovations: A Practical Framework for Effective Marketing of Medical Device Innovations. Journal of Medical Marketing. 2006;6:195–202.

9. Zuyenkova Yu.A. Features of public relations in the promotion of high-tech medical products // Marketing in the new reality: monograph. Moscow: Limited Liability Company “Rusains”, 2024. pp. 88–97.

10. Garcia Gonzalez-Moral S., Beyer F.R., Oyewole A.O., Richmond C., Wainwright L., Craig D. Looking at the fringes of MedTech innovation: a mapping review of horizon scanning and foresight methods. BMJ Open. 2023. Vol. 13. No. 9.

11. Sharma Jitendar & Bunders, Joske & Zuiderent-Jerak, Teun & Regeer B. A Model for Priority Setting in Health Technology Innovation Policy. Global Clinical Engineering Journal. 2020;2:24–34.

12. Gupta Prakamya, Rai Charu, Shahi Anjaney, Sharma Manisha, Choudhury Ranjan, Kotwal Atul. A comprehensive roadmap for MedTech innovations uptake into the public healthcare system in India. Frontiers in Digital Health. 2023. No. 5. 13. Porter M.E., Teisberg E.O. Redefining Health Care: Creating Value-Based Competition on Results. Harvard Business School Press, 2006.

DOI: 10.33917/mic-3.116.2024.37-40

An analysis of methods for processing digital information and business analytics for civil aviation enterprises is presented using the example of “Data Science”.

References:

1. Gubanova A.V. Digital transformation as a tool for developing the competitiveness of industrial enterprises. Creative economy. 2020;6:17-18. (In Russ.).

2. Zhukovskaya I.V., Akaeva V.R., Kuzmin M.S. Current problems of digitalization of companies using the example of the industrial sector. Microeconomics. 2023;4:51-55. (In Russ.).

3. Ragimkhanov A.V. Systematization of scientific approaches to the study of competitiveness of services: from theory to practice. / A.V. Ragimkhanov, I.V. Zhukovskaya. Microeconomics. 2022;1:75-78. (In Russ.).

4. Official website of the Aeroflot company. URL: https://ir.aeroflot.ru/ru/company-overview/traffic-and-financial-highlights/

DOI: 10.33917/mic-3.116.2024.29-36

The article presents in chronological order the contents of the documents created in order to provide the Civil Air Fleet with the required fleet of aircraft, fulfill the condition for their effective use, and organize all the necessary logistical support for the operation of the Krasnoyarsk air route. Documents regulating the supply of food to children’s institutions are also being considered.

References:

1. The activities of the SVAG Department for the study of the achievements of German science and technology in the Soviet zone of occupation of Germany. 1945–1949: Collection of documents / Ed. and the author of the introductory article V.V. Zakharov. Comp.: V.V. Zakharov, O.V. Lavinskaya, D.N. Nokhotovich. M.: «Russian Political Encyclopedia» (ROSSPEN), 2007. 704 p.

2. We have come to Victory by a difficult road…. Moscow. 1941–1945: Archival documents and materials / Comp. V.A. Artsybashev, S.S. Voitikov, S.D. Garnyuk, D.G. Davidenko. – M., 2015. 716 p.: ill.

3. Shepelev V.N. Directive documents of the State Budget Committee on the creation of the Moscow defense zone from the funds of the Russian State Defense Fund. November–December 1941. Historical Archive. 2016;1:3–35.

4. Leadership of the country’s defense industry during the war years. – The Oboznik website. URL: http://www.oboznik.ru/?p=41877/#2

5. Pryamitsyn V.N. The activities of domestic state bodies for the development of military hydrometeorology (1876–1945). Appendices to the dissertation, 2019. 321 p.

6. 1945 / Article in the collection of articles. The State Defense Committee of the USSR. Regulations and activities. 1941–1945. Annotated catalog. in 2 volumes. Ser. «Proceedings of the Russian Academy of Sciences». Volume 2. Moscow: Publishing house «Political Encyclopedia», 2015. pp.986–1220.

7. And the production of peaceful explosives. Kommersant. History. 26.08.2023. The Kommersant website. URL: https://www.kommersant.ru/doc/6183690