Development of Services Export to European Countries in the Paradigm of Value Chains on the Example of Event Tourism in Moscow

DOI: 10.33917/es-7.173.2020.136-143

The article examines application of the value-added chains paradigm to developing services exports. The author analyses development strategy for the export of services until 2025 and the possibility of applying the value chains paradigm when forming measures and planning activities. On the example of the event tourism development, the author identifies value chains of an integrated service with the value proposition “Russia (Moscow) is the best place to celebrate the New Year in Europe” and its provision with tools and support measures