Innovative potential of technology (IPT) is a set of single indicators reflecting the ability of a technological system to develop. Analysis allows us to interpret IPT as a characteristic of scientific and technical potential (STP) constituting a small increment of the function that describes the NTP of a technological system or its subsystem for a small predetermined period of time in the vicinity of the considered time point. This idea allows us to estimate the reserves of technology development and outline effective ways for its development.

The article considers the factors and the structure of demand for the Russian enterprises innovation product in two aspects: innovative resources and technology and the product manufactured with their help. The article assesses the level of innovation activity, identifies trends and problems. It also offers comparison of innovation demand importance by Russia and the Perm region.