Pit of Ten and a Half Miles Deep, or the Deadlock of Strategic Dualism

Analysis of the main trends in the Russian appraisal industry showed that in modern conditions the main competitive advantage of the company operating in the appraisal market is its adaptability, ability to form and promote its own brand, performers’ qualification, allowing to quickly increase the quality of rendered services, attention to technological and organizational innovations. Namely to these criteria correspond the companies included in the top 50 most strategic Russian appraisal companies