DOI: 10.33917/mic-4.105.2022.80-86

The scientific article calculates the synergistic effect from the merger of small players in the tourism market according to the «monoformat» type. A variant model of the merger of regional tour operators into a «multiformat» in the context of their «narrowly profiled offer» is presented on the example of the Republic of Tatarstan.

DOI: 10.33917/mic-3.104.2022.87-93

The scientific article substantiates the conceptual model of the net present synergy effect from the merger of companies on the example of regional tour operators of the Republic of Tatarstan. It is also proposed to carry out the process of combining travel companies according to the «monoformat» type into the «multiformat» variation, where the main types of tourist services are weekend tours, excursion family tours and youth tours.

The article analyzes phenomenon of overall spreading of networks structures in the modern post-industrial society, called the network revolution. Namely network structures based on voluntary co-operation and partnership are becoming the most efficient form of organizing social communities in today’s highly competitive and dynamic social environments. They have advantages over previously prevailing hierarchical structures, as pooling of resources, knowledge and spiritual efforts of people in the network structures provides synergistic effect.

It is shown that the current economic crisis, since its beginning in 2008, demonstrated a powerful influence on the economy both of a poorly regulated technologies of resource allocation (monopolistic, financial) and strong market operators (big capital). This influence resulted in draining out resources from the real economy into big capital and causing barriers for development of the real sector business. This impact of unregulated market technologies and strong operators, which became evident about half a century ago and became considerable today, the more influences the economy, the greater is the complexity (the less is the possibility) of forecasting and economic management. Downfall of predictability, effectiveness of used “formal” tools, decrease of market controllability by normsinstitutions and of control of the most big social (economic) systems; facts of accumulation of significant economic problems — disbalances, debt problems, crime and corruption; high and increasing social inequality, impoverishment of the main part of the population, increasing number of billionaires; decline in resource and credit opportunities of small and medium-sized businesses particularly in Europe. These and many other circumstances listed in the article, the aggravation of which is largely due to the above cited complexity of management and forecasting, make deep analysis of this complexity extremely relevant today.

Methodology and theory of synergetics has a number of the strongest benefits that promote formation of a proper level of competence of the innovative personnel, including systematic approach and management of self-organizing systems, divergencies and changes

The necessary component for transition to an innovative society is the idea, common purpose, perceived and shared by people.