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The article draws parallels between the state of the present-day global economy and the Soviet economy in the 1980s. It is assumed that in both cases the diagnosis can be similar and is defined as the socio-economic stagnation. Its main features are: excessive and increasingly growing accumulation of commitments in economic, social, institutional and political spheres as well as lagging and eventually reducing in the course of time possibilities of their implementation. Accordingly, transition to a new model of the global economy may be associated with the same stages, which are known from domestic economic history — crisis, transition period, slow recovery. It is assumed that consumption boom unfolding in Asian countries, which is based on consumer crediting of the population, is becoming a key driver of transition from stagnation to crisis. The author analyses possible consequences for the global economy of a consumer society creation in Asian countries, especially in China. The basic painful consequences of competition between two models of consumer society are defined. The author formulates new global challenges with regard to such consequences and experience of the transition period in our country. It is proposed to take into account these challenges in developing long-term strategies for the development of certain countries or groups of countries, including Russia.
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