Some Approaches to Evaluating Effectiveness of Innovation Strategies of Socially Responsible Companies

In the article the author addresses the problem of assessing effectiveness of innovation strategies of socially responsible businesses and provides an overview of the most promising and relevant approaches to evaluation. In the author’s field of view there are such approaches as evaluation of stock exchange indices, the status of socially responsible projects in business organizations, non-financial reporting, introduction of KPI indicators in implementation of innovative strategies, monitoring, rational and ethical approaches, as well as the evaluation methods described in the manual by G.F. Ostapenko “Corporate Social Responsibility” and in the article by O.А. Leshchenko “Modern methods of assessing effectiveness of companies activities in the CSR field”.