DOI: 10.33917/mic-4.99.2021.63-70

Many companies continue to consider value creation too unilaterally, aiming to maximize short-term financial results and ignoring the influence of a wider set of factors, which determine long-term competitiveness. Recognition of the need for a new paradigm of competitiveness, based on the complex approach, taking into account financial and non-financial goals, already exists among strategic thinkers and successful business-leaders, there are promising elements of the new model emerging in practice. Still for many companies the issues of social responsibility remain optional, dispensable to be included in strategic agenda. Efforts in this direction remain on the periphery, not in the center of managers’ attention. This article considers the relation between social responsibility, competitiveness of a company and value creation.

Any company is responsible to society and the state in which it operates. First of all, the very process of establishing a company, regardless of its comfort degree, is a legal act, in most cases certified by the state. Thus it also becomes the most important stakeholder for the company, which is considered by the state at least as a taxpayer and creator of new jobs. The state can create special conditions for firms’ formation and functioning (all kinds of preferences) if it is required to implement any state programs, for example, the program of infrastructure development, technology development, etc.

In interview with the “Economic Strategies” magazine the Chairman of the Board of Directors of “FINHOLKOM GROUP” Consortium, the Chairman of the Board of Trustees of the National Saint Tryphon Foundation Andjey R. Malchevsky dwells on the possibilities of military-patriotic education in the context of the national parks development.

It is gratifying that the national philanthropy traditions today are gaining momentum. The foundation for folk traditions revival “National St. Tryphon Foundation” carries out charitable activities in several areas — social programs funding, philanthropy in the cultural field, as well as support of society spiritual revival. In his interview with the “ES” magazine the Chairman of the board of trustees of the National St. Tryphon Foundation Andjey Malchevsky dwelled on charitable projects of the Foundation within the spiritual and moral revival and integration into the cultural heritage of the own people, upbringing respect for the history of the country.

In a set of the government spells there is something about social responsibility of business, but there are no mechanisms of compulsion to this responsibility. There are riot police detachments, but there is no parliament for negotiations.

Separate elements of the socially responsible development of regions are regularly measured and reported to the public by competent bodies. These elements of socially responsible development include: ecology, social sphere, efficient governance, investment feasibility, infrastructure, security, level of crime and others.

Rating of the top 50 socially oriented companies in Russia

The project of building a bridge across the Golden Horn bay has united three innovations — Vladivostok as innovation capital of the region, the innovative design of the bridge across the Golden Horn bay and innovative by spirit and content of its activity the Pacific bridge-building company that won the tender for its construction.

Today we are increasingly in favour of the idea that the first to describe the coming catastrophic crisis without encouraging reservations and without distinguishing those right and guilty, was Russian by origin Pitirim Sorokin.