DOI: 10.33917/mic-1.114.2024.68-74

The scientific article graphically displays the economic essence of the method of forecast scenarios in assessing the development of competitiveness of tourism services. Target (tactical) development blocks and target development scenarios based on the theory of even subsets have been identified. A matrix of alternative strategies and corresponding tourism growth scenarios at the meso-economic level have been developed: optimistic; pessimistic (risk assessment) and optimal scenario.

References:

1. Galiullin I.R. Innovative competitive advantages of service sector enterprises: macro, meso-level research. I.R. Microeconomics. 2017;6:68-73. (In Russ.).

2. Zhukovskaya I.V. Systematization of scientific approaches to managing competitiveness in the service sector: economic essence, criteria. Microeconomics. 2020;2:29-37. (In Russ.).

3. Leonov E.F. Increasing the competitiveness of small and medium-sized service enterprises based on the formation of institutional space: dis. Ph.D. econ. Sciences: 08.00.05. Leonov Egor Fedorovich. St. Petersburg, 2017. 206 p. (In Russ.).

4. Fatkhutdinov R.A. Managing the competitiveness of an organization. M.: EKSMO, 2005. pp. 542-543. (In Russ.).

5. Khusaenov R.R. Development of Innovative Infrastructure Services in The Conditions of Discreteness of Its Components. International Journal of Advanced Research in Engineering and Technology. 2020;11(3):276-291.

DOI: 10.33917/mic-3.110.2023.72-79

The scientific article proposes an algorithm for determining the total tourism potential on the example of the most promising areas for the development of domestic tourism on the example of the Republic of Tatarstan: youth tourism; cultural and educational tourism; sports tourism; cruise tourism; ecological tourism; business tourism.

References:

1. Zhukovskaya I.V. Segmentation of the service market: problems, solutions // Microeconomics. 2021;2:32-37. (In Russ.).

2. Regions of Russia. Socio-economic indicators. 2021. Rosstat. URL: http://rosstat.gov.ru

3. Ragimkhanov A.V. Systematization of scientific approaches to the study of the competitiveness of services: from theory to practice / A.V. Ragimkhanov, I.V. Zhukovskaya // Microeconomics. 2022;1:75-78/ (In Russ.).

4. Statistical collection. Information-analytical materials. Methodology. Rosstat. URL: http://rosstat.gov.ru

DOI: 10.33917/mic-2.109.2023.93-100

In a scientific article, a study was made of the innovative potential of organizations on the example of the largest tour operators of the Republic of Tatarstan. Based on the components of the meso fractal, the EV_A model was built, which allows assessing the degree of readiness for innovative changes and innovative development of tourism companies in the region.

References:

1. Portnov V.V. Controlling as a mechanism for effective management of the investment attractiveness of an industrial enterprise: dissertation … candidate of economic sciences: 08.00.05 / Portnov Viktor Valentinovich. – Nizhny Novgorod, 2011.

2. Zhukovskaya I.V. The specifics of the study of the service market on the example of the Republic of Tatarstan. Microeconomics. 2020;5:93-98. (In Russ.).

3. Ragimkhanov A.V. Synergy effect in the study of the competitiveness of enterprises on the example of the subjects of the tourist destination of the Republic of Tatarstan / A.V. Ragimkhanov, I.V. Zhukovskaya. Microeconomics. 2022;4:80-85. (In Russ.).

4. Svyatokho N.V. Conceptual bases for the study of the tourism potential of the region. Economics and Management. 2007;2:30-36. (In Russ.).

DOI: 10.33917/mic-1.108.2023.85-92

The scientific article presents the directions for the development of a competitive market in the service sector on the example of tourist services of the Republic of Tatarstan. The specifics of the market are reflected, key tasks are identified, and a rating of the most popular business ideas (startups) in the region is presented.

References:

1. Zarutskaya V.S. Development of the tourist market in Russia: problems and potential. Theoretical and applied economics. 2021;1:21-38. (In Russ.).

2. Zhukovskaya I.V. The specifics of the study of the service market on the example of the Republic of Tatarstan. Microeconomics. 2020;5:93-98. (In Russ.).

3. Ragimkhanov A.V. The effect of synergy in the study of the competitiveness of enterprises on the example of the subjects of the tourist destination of the Republic of Tatarstan / A.V. Ragimkhanov, I.V. Zhukovskaya // Microeconomics. 2022; 4:80-85. (In Russ.).

DOI: 10.33917/mic-5.106.2022.105-109

The scientific article proposes directions for supporting the competitiveness of the service sector on the example of the tourism industry of the Republic of Tatarstan. The formation of the regional tourist and volunteer center is substantiated, which allows expanding additional types of regional domestic tourism and accumulating a control center at the point of the most demanded and visited geographically, which accumulates information and digital support with the help of volunteers.

DOI: 10.33917/mic-1.102.2022.75-82

In the scientific article, within the framework of the study of the terminological definitions of «competitiveness» and «competition», the concept of competitiveness of services is clarified. The classification of scientific schools in the field of management theory based on directive, descriptive and complex approaches is presented. The specific typology of the competitiveness of services in the context of the theoretical formula «personnel – processes – partners – products» is substantiated.

DOI: 10.33917/mic-6.101.2021.51-57

The scientific article puts forward theoretical and practical provisions, in aggregate, constituting a new method of managing competitiveness in a market environment. The proposed methodology serves as the basis for the development of practical measures, and can be used for subsequent scientific and theoretical research, as well as in the practical work of enterprises in the field of tourism services and in the development of effective management decisions. The competitive market of tourist services and recreation is investigated on the example of the Republic of Tatarstan.

DOI: 10.33917/mic-3.98.2021.32-38

The scientific article puts forward theoretical and practical provisions, in aggregate constituting a new method of managing competitiveness in the service sector. The methodology proposed by the author makes it possible to ensure the effectiveness of the process of managing competitiveness in market conditions and instability of economic development, and can also be used for subsequent scientific and theoretical research, and in the practical activities of service enterprises in the course of developing effective management decisions.

DOI: 10.33917/mic-2.97.2021.32-37

The scientific article summarizes the concept of the service market of services. Based on the analysis of the respondents ‘ personal data, an attempt is made to segment the market by priority market niches that tend to be commercialized in the aspect: medical services, educational services, financial and information services on the example of the meso – level of the study-the Republic of Tatarstan.

DOI: 10.33917/mic-5.94.2020.74-81

The scientific article assesses the innovative potential of enterprises in the retail and trade sector of the service sector in order to identify the level of their competitiveness. The modular categories are highlighted, according to which it is possible to identify the degree of readiness of enterprises for innovation. The algorithm for determining the innovative potential has been determined; the systemic components of the mesofractal of innovative potential were identified, and the methodology for assessing the readiness of an enterprise for innovation was improved, on the basis of which empirical indicators were obtained.