DOI: 10.33917/es-5.171.2020.90-97

Research in the field of fertility often focuses on peculiarities of reproductive behaviour of various groups of population different

in socio-economic status, material and moral needs and reproductive attitudes. Comprehension of these features is important when shaping a pro-birth policy, since different groups of the population may respond differently to the proposed measures. In the article women entrepreneurs are presented as one of the groups of the Russian population with specific reproductive behaviour. The features of demographic profile and reproductive behaviour are analyzed on the basis of results of the All-Russian population census of 2002 and 2010 and a sample survey of the population reproductive plans of 2017

This article discusses changes in the institution of family and the birth rate in our country in the context of global trends. With the strengthening of attitudes on one child the family with several children depreciates. It leads to the loss of attractiveness of family-children lifestyle in comparison with single-bachelor existence.