DOI: https://doi.org/10.33917/es-6.186.2022.134-141

In the article, the process of establishing the cost of modern business is considered as a system of economic interactions between economic entities. The study presents the author’s concept of the economic interactions’ typology. The author distinguishes atomistic, organic and harmonic types of economic interactions and comes to the conclusion that each of them corresponds to a certain interaction model (traditional industrial model, network model). Within each of them a mechanism of interaction, expectations, and conflict resolution is formed. Different types of economic interaction coexist simultaneously and not always in a coordinated manner. They are often intertwined. Economic subjects use a differentiated approach when interacting with each other. The focus of business strategy is shifting from internal optimization processes to coordinating external interactions, from increasing customer value to maximizing ecosystem value.

References:

1. Tszen M. Alibaba i umnyi biznes budushchego: Kak otsifrovka biznes-protsessov izmenila vzglyad na strategiyu [Alibaba and the Smart Business of the Future: How Digitalization of Business Processes has Changed the Way We Look at Strategy. Moscow, Al‘pina Pablisher, 2019, 320 p.

2. Marks K. Kapital. Kritika politicheskoi ekonomii. V 3 t. T. 1. Kn. 1. Protsess proizvodstva kapitala [Capital. Critique of Political Economy: In 3 Volumes. Vol. 1. Book. 1: The Process of Capitalist Production]. Marks K., Engel’s F. Sochineniya: V 55 t. 2-e izd. Moscow, Gospolitizdat, 1960, vol. 23, pp. 351, 430.

3. Marks K., Engel’s F. Nemetskaya ideologiya [The German Ideology]. Marks K., Engel’s F. Sobr. soch., 2-e izd. Moscow Gosudarstvennoe izd-vo politicheskoi literatury, 1955, vol. 3, pp. 480.

4. Nort D. Instituty, institutsional’nye izmeneniya i funktsionirovanie ekonomiki [Institutions, Institutional Change and Economic Performance]. Per. s angl. A.N. Nesterenko; Predisl. i nauch. red. B.Z. Mil’nera. Moscow, Fond ekonomicheskoi knigi “Nachala”, 1997, 180 p. (Sovremennaya institutsional’no-evolyutsionnaya teorii.)

5. Buaie R. Teoriya regulyatsii: kriticheskii analiz [Regulation Theory: A Critical Analysis]. Per. s fr. N.B. Kuznetsovoi. Moscow, Nauch.-izd. tsentr “Nauka dlya obshchestva”: Ros. gos. gumanit. un-t, 1997, 212 p. (Sovremennaya ekonomicheskaya mysl’.)

6. Uil’yamson O.I. Ekonomicheskie instituty kapitalizma: Firmy, rynki, “otnoshencheskaya” kontraktatsiya [Economic Institutions of Capitalism: Firms, Markets, “Relational” Contracting]. Nauch. red. i vstupitel’naya stat’ya V.S. Kat’kalo; Per. s angl. Yu.V. Blagova, V.S. Kat’kalo, D.S. Slavnova, Yu.V. Fedotova, N.N. Tsytovich. Saint Petersburg, Lenizdat; CEV Press, 1996, p. 56.

7. Anan’in O.I., Odintsova M.I. Metodologiya ekonomicheskoi nauki: sovremennye problemy i tendentsii [Methodology of Economic Science: Current Problems and Trends]. ISTOKI, Vyp. 4, Moscow, IE RAN, 2000, pp. 135, 136.

DOI: 10.33917/mic-6.107.2022.32-42

The article analyzes network interactions as a factor in the formation of business value in the digital economy. In the course of the study, the author analyzes the advantages and features of network interactions within platform business models and business ecosystems. The author comes to the following conclusions. Network interactions between platform participants produce network effects. Taking advantage of network effects is changing the way business value is created. Data is becoming the main asset that ensures the growth of the capitalization of digital companies. Links of the value chain are transformed into modules and embedded in networks. Under the influence of digital technologies, business value is created at all levels of the economic system (including the nanolevel), companies are turning from static hierarchical structures into dynamic networks of interconnected players, and the role of company management in creating business value is changing.

References:

1. Lenin V.I. Imperialism as the highest stage of capitalism. Full coll. op. Moscow: Publishing house of political literature, 1973. T. 27. pp. 299–426.

2. Galbraith J.K. New industrial society. Favorites. Moscow: Eksmo, 2008. 1200 p.

3. Best M. New competition. Institutes of industrial development. Moscow: TEIS, 2002. 356 p.

4. Porter M. Japanese economic model: Can Japan compete? / M. Porter, H. Takeuchi, M. Sakakibara; Per. from English. Moscow: Albina Business Books, 2005. 262 p.

5. Belyaeva I.Yu. Capital of financial and industrial corporate structures: theory and practice / I. Yu. Belyaeva, M. A. Eskindarov. Moscow: INFRA-M, 2001. 399 p.

6. Eskindarov M.A. Development of corporate relations in the modern Russian economy. Moscow: Respublika, 1999. 366 p.

 7. Granovetter M. Economic Action and Social Structure: The Problem of Embeddedness // American Journal of Sociology. 1985;91. URL: https://www.jstor.org/stable/2780199?seq=1#page_scan_tab_contents

8. Granovetter M. Economic institutions as social constructors // Journal of sociology and social anthropology. 2004;8(1):77-80. (In Russ).

9. Ananyin O.I., Odintsova M.I. Methodology of economic science: modern problems and trends // Sources, Vol. 4. Moscow: IE RAN, 2000, pp. 135-136.

10. Williamson O.I. Economic Institutions of Capitalism: Firms, Markets, “Relational” Contracting / Scientific Editing and Introductory Article by V.S. Katkalo; per. from English. Yu.V. Blagov, V.S. Katkalo, D.S. Slavnova, Yu.V. Fedotova, N.N. Tsytovich. St. Petersburg: Lenizdat; CEV Press, 1996. 702 p.

11. Oleinik A. Model of network capitalism // Questions of Economics. 2003;8:132–149. (In Russ.).

12. New post-industrial wave of the West. Anthology / Ed. V.L. Inozemtseva. Moscow: Academia, 1999. 640 p.

13. Kats M.L. Network externalities, competition and compatibility / M.L. Katz, K. Shapiro // Milestones of economic thought. T. 5. Theory of industrial markets / Ed. A.G. Slutsky. St. Petersburg: School of Economics, 2003. pp. 500–535.