The present article dwells on the author’s methodology of managing the competitiveness of a machine-building complex at the micro level, that is, at the enterprise level. According to the author, introduction of new progressive tools and management principles in each particular enterprise will allow not only to increase significantly competitiveness of the machine-building complex as a whole, but also to elaborate successful long-term strategy for the economy development.

The article carries out the OTSW-analysis of the rabbit farming, identifies its main competitive advantages and formulates a mission reflecting the strategic idea. At the final stage, the main strategic idea of the industry development is decomposed to the level of strategic priorities, provided by competitive advantages.