DOI: 10.33917/mic-1.114.2024.25-34

The article presents the genesis of the methodology for the study of the conceptual and categorical apparatus of microeconomics as a science before and after its separation from political economy. It is shown how, in the depths of traditional neoclassicism, new features of economic analysis based on the concept of a platform-type business are being formed – the irrelevant geographical location of primary links and economies of scale of demand. Based on the theoretical study of the platform business model, the manifestation of the basic category – digital reality – is justified. Based on the prevailing socio-economic processes, in which consumer behavior depends on the importance of digital platforms, the need to study consumer culture is explained. It is concluded that the platform business, which forms a new consumer culture, allows for a new revision of the methodology for setting and solving fundamental issues of economics.

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The article reveals the non-Marxist meaning of the October Revolution of 1917. The author claims that the sequence of exploiter formations has a historical goal, not taken into account by Marxism, as a system of global power. The main idea of the article is that the 1917 revolution is a struggle not against capitalism, but against the supranational elite that is building the system of global power.

The following two lectures of the series on the role of State in the economy (see ES–2016, N 2, 3, 4) deal with Concepts of the founders of Marxism and their adepts respectively, in the pre-October 1917 and the post-October period on the directions, methods and goals of the State economic policy towards the building of so-called communist society. I identify the vector of economic thought in a separate section due to significant influence that Marxism and Leninism ideas had impinged on the Economics and Politics. A rising tide of interest in the Marxist ideas in some social strata and countries nowadays is due to a slowdown in the global economy and to the aggravation of socio-economic problems. The Marxist views analysis of the State’s attitude towards entrepreneurship is needed to identify the roots of the tragic events that occurred in the twentieth century, and which mark the centenary in 2017.