DOI: 10.33917/es-3.195.2024.80-85

Among premiums for various types of risks, determining the value of the capitalization/reduction rate in the formulas of the income approach to evaluation and efficiency of investment projects, the premium for country risk occupies a significant place.

At the same time, taken independently, it can be considered as an indicator characterizing the investment attractiveness of the country. The article describes many years of experience in calculating the country risk premium for the Republic of Belarus, the Russian Federation, Ukraine and other countries. The influence of the Russian Special Military Operation in Ukraine on the value of this indicator is demonstrated. The article is intended for financial advisors, appraisers, teachers, students and scientists in the field of finance and valuation, as well as for specialists in related fields of economics.

References:

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DOI: https://doi.org/10.33917/es-4.184.2022.106-112

The article analyses the investment attractiveness of the Russian energy sector for foreign investors. Analysis is based on such indicators as the volume of energy resources’ production and export as well as their dynamics, foreign direct investment in the country’s energy industry, portfolio investment in the “green” energy industry. The author draws up a conclusion that despite the exports decrease in the main types of energy resources (oil, gas, coal, energy) over the past few years (2020–2021), Russia continues to play a leading role in the global fuel and energy complex, the volume of foreign direct investment in industry is steadily growing, the “green” energy industry is actively developing. The author also dwells on the difficulties that foreign investors have to face when investing in the Russian energy sector. The present study results in identifying the main directions for improving investment attractiveness of the Russian energy sector for potential foreign investors.

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DOI: 10.33917/mic-3.104.2022.94-101

The purpose of the article is determined by the need to identify the types of activities in which investment will provide an intensive path of development of St. Petersburg. The article analyzes the competitive advantages of the investment attractiveness of St. Petersburg. The analysis is based on the provisions of the Strategy of socio-economic development of St. Petersburg for the period up to 2035 and assessments of national ratings of regions. The author’s definition of the investment attractiveness of the region is given, which determine the competitive advantages of the region as an opportunity to invest in activities that provide an intensive path of development of the region.

The article discusses modern marketing strategies and their impact on the investment attractiveness of an enterprise, analyzes the approaches of foreign and domestic scientists to current existing marketing strategies, and examines the structure of the marketing budget of a medium-sized company.

Тhe article attempts to summarize the system knowledge that allows forming a modern understanding of the possibilities of obtaining the desired effect of investment, as well as the investment attractiveness of the enterprise. The financial performance indicators of PJSC NOVATEK are analyzed, the investment attractiveness of the company is assessed, a set of measures that disclose its investment capital is determined, measures to intensify innovation activities are proposed.

Innovative development of modern nuclear power production systems make this industry a significant source of commodities, and to neglect it is inadmissible luxury.