Type data consideration in market objects analysis. Part 2. Building images based on factors of numeric types

DOI: 10.33917/mic-6.113.2023.29-47

The issues of the correct application of mathematical statistics in the processing of marketing research results, taking into account the type of data obtained, are considered. The indicators of the trend and the spread of data in the analysis of consumer preferences and perception of market objects (goods/ trademarks/firms) in relation to numeric data (interval-type and stronger) are discussed. Examples of constructing images of market objects based on interval type data are given. The advantages of analyzing interval-type factors constructed in an optimal way in solving the tasks are shown.

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