DOI: 10.33917/mic-4.111.2023.51-55

The concept of «digital twin» as a tool for building strategic planning for the industrial sector is generalized. The use of leadership «models» in strategic planning is substantiated, the stages of evolution and the stages of building a «digital twin» in production are reflected.

References: 

1. Andreev Yu.S., Tsarev M.V. Digital twins in industry: development history, classification, development scenarios. Economics and Management. St. Petersburg, 2019. pp. 45-46. (In Russ.).

2. Zhukovskaya I.V. Service market segmentation: problems, solutions. Microeconomics. 2021;2:32-37. (In Russ.).

3. Mineva O.K., Gubanova A.V. Digital transformation as a tool for developing the competitiveness of industrial enterprises. Creative economy. 2020;6:17-18. (In Russ.).

4. Ragimkhanov A.V. Systematization of scientific approaches to the study of the competitiveness of services: from theory to practice / A.V. Ragimkhanov, I.V. Zhukovskaya. Microeconomics. 2022;1:75-78. (In Russ.).

DOI: 10.33917/mic-3.110.2023.12-23

The paper examines the issue of determining the innovative potential of the economy at various levels of its organization – firms, branches of the macrosystem. The purpose of the study is to summarize the main methods for measuring and forming innovative potential, as the most important condition for measuring innovative development. The methodology consists of the theory of innovative and technological development, comparative analysis, methods for measuring innovative potential, generalizations and taxonomy. The general result of the analysis is the substantiation of the position that it is difficult to imagine the growth of the innovative potential of the economy outside the effective interaction of the production, scientific and technical and management systems. Methods for measuring innovative potential according to various criteria are typified within the framework of the resource and effective basic approaches. The results are of theoretical and methodological significance, since they demonstrate what negative and positive characteristics have absolute, relative and integral, as well as rating indicators for assessing innovative potential. The author also gives an updated definition of innovation potential within the framework of the resource approach as the presence of unused estimated resources that provide or potentially affect the innovation process. As a result, a conclusion is made about the ambiguity of assessing the innovative potential and the limitations of each of the approaches developed so far. This outlines the prospect for further research on the theory of socio-economic potential, where innovation potential can be considered as an integral part.

References:

1.Babkin A.V., Zdolnikova S.V. Methodology for assessing the innovative potential of integrated industrial structures. Economics and Management. 2017;8 (142):54-66. (In Russ.).

2. Glazunova V.V. Modern problems in assessing the innovative potential of organizations. Internet journal «NAUKOVEDENIE». 2016;8(1). (In Russ.). URL: http://naukovedenie.ru/PDF/78EVN116.pdf

3. Divaeva E.A. Fundamentals of assessing the level of innovative potential and assessing its level: Monograph. M.: Paleotype, 2007. 144 p.

4. Zhits G.I. Abilities for the implementation of opportunities: continuation of discussions about the methodology for assessing the innovative potential of socio-economic systems of various levels of complexity. Innovations. 2008;8 (118): 75-78. (In Russ.).

5. Kuzin N.A. Classification of innovations in the modern economy. Eurasian Union of Scientists. 2015;9-1 (18):56-60. (In Russ.).

6. Maskaikin E.P., Artser T.V. Innovative potential of the region: essence, structure, assessment methodology and development directions. Bulletin of the South Ural State University. 2009;21 (154):47-53. (In Russ.).

7. Muller V.K. English-Russian dictionary. M.: State publishing house of foreign and national dictionaries, 1963. 1192 p.

8. Ozhegov S.I. Dictionary of the Russian language / edited by Shvedova N.Yu. M.: Russian language, 1987. 798 p.

DOI: 10.33917/mic-2.109.2023.93-100

In a scientific article, a study was made of the innovative potential of organizations on the example of the largest tour operators of the Republic of Tatarstan. Based on the components of the meso fractal, the EV_A model was built, which allows assessing the degree of readiness for innovative changes and innovative development of tourism companies in the region.

References:

1. Portnov V.V. Controlling as a mechanism for effective management of the investment attractiveness of an industrial enterprise: dissertation … candidate of economic sciences: 08.00.05 / Portnov Viktor Valentinovich. – Nizhny Novgorod, 2011.

2. Zhukovskaya I.V. The specifics of the study of the service market on the example of the Republic of Tatarstan. Microeconomics. 2020;5:93-98. (In Russ.).

3. Ragimkhanov A.V. Synergy effect in the study of the competitiveness of enterprises on the example of the subjects of the tourist destination of the Republic of Tatarstan / A.V. Ragimkhanov, I.V. Zhukovskaya. Microeconomics. 2022;4:80-85. (In Russ.).

4. Svyatokho N.V. Conceptual bases for the study of the tourism potential of the region. Economics and Management. 2007;2:30-36. (In Russ.).

DOI: 10.33917/mic-6.101.2021.51-57

The scientific article puts forward theoretical and practical provisions, in aggregate, constituting a new method of managing competitiveness in a market environment. The proposed methodology serves as the basis for the development of practical measures, and can be used for subsequent scientific and theoretical research, as well as in the practical work of enterprises in the field of tourism services and in the development of effective management decisions. The competitive market of tourist services and recreation is investigated on the example of the Republic of Tatarstan.

DOI:  https://doi.org/ 10.33917/es-5.179.2021.102-107

The article examines relationship between innovation and economic development in the framework of new technological structures, as well as implementation of an innovative macro-strategy in the context of modern credit and banking system, supported and stimulated by the state and by transnational corporations. The function of an entrepreneur is to contribute to prosperity of both an individual business and the country’s economy as a whole. In the absence of entrepreneurs, budget financing of projects often involves irresponsible decision-making (economically ineffective), bureaucracy and business degeneration. Systemic support for the development of entrepreneurial innovation is needed, and macroeconomic management tools should be stimulatory. Modern legal regulation does not comply with new technological possibilities.

Technological change can have both positive and negative social consequences. Growing unemployment is considered one of the serious social threats. A well-thought-out state policy should be aimed at neutralizing the negative social consequences of the economy technological transition. It is necessary to use international experience in implementing credit issue in order to stimulate investments in innovative sectors of economy. The role of the Central Bank in targeting the growth of corporate incomes and incomes of the population is important, as well as implementation of the program for innovative development of the economy under the state support.

DOI: 10.33917/mic-3.98.2021.32-38

The scientific article puts forward theoretical and practical provisions, in aggregate constituting a new method of managing competitiveness in the service sector. The methodology proposed by the author makes it possible to ensure the effectiveness of the process of managing competitiveness in market conditions and instability of economic development, and can also be used for subsequent scientific and theoretical research, and in the practical activities of service enterprises in the course of developing effective management decisions.

DOI: 10.33917/mic-1.96.2021.22-26

The scientific article reveals attributive models of innovative solutions on the example of information technology; the application of multichannel attribution in the field of small and medium-sized businesses has been substantiated, and key principles for the successful strategic development of innovations have been proposed.

DOI: 10.33917/mic-1.96.2021.11-21

The article evaluates the current state of scientific and technical development of the Russian industry, identifies trends in its improvement. The dynamics of changes is shown in the structure of organizations engaged in research and development work, both by type of organization and by industry of their activity. As a negative phenomenon to be noted, that the role of the Russian Academy of Sciences has been reduced in determining the prospects for the development of science and technology. The dynamics of changes in the main indicators of innovation activity for the period 2010-2018 is analyzed.

DOI: 10.33917/mic-5.94.2020.93-98

The research article studies the specifics of the service market using the example of the Republic of Tatarstan, within the framework of which the structural components of improving the quality of service are identified and the main directions for the development of innovations are determined. The monitoring of the state and development of the service market was carried out, in the process of which the respondents assessed the problem areas on a 5-point scale. When researching the questionnaires of a sociological survey, the main directions of development of the service sector are presented.

DOI: 10.33917/mic-5.94.2020.74-81

The scientific article assesses the innovative potential of enterprises in the retail and trade sector of the service sector in order to identify the level of their competitiveness. The modular categories are highlighted, according to which it is possible to identify the degree of readiness of enterprises for innovation. The algorithm for determining the innovative potential has been determined; the systemic components of the mesofractal of innovative potential were identified, and the methodology for assessing the readiness of an enterprise for innovation was improved, on the basis of which empirical indicators were obtained.