Comparative analysis of the development strategies of healthy food companies
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DOI: 10.33917/mic-1.96.2021.43-61
The article presents a comparative analysis of Russian and foreign companies of products for healthy food. The main characteristics and directions of development, ways of functioning, strengths and weaknesses of retailers are investigated. As a result of the analysis of the main factors of creating a successful company in the field of providing healthy food products, the authors propose strategic development directions and operational actions for the studied companies under the influence of unstable external factors.