DOI: 10.33917/es-3.195.2024.90-101

The article examines key trends in the development of the Russian appraisal industry in 2023–2024, analyzes problem areas and outlines the points of growth. The author relies on the results of an annual study of the valuation services market, which is conducted by the Rating Center of the Institute for Economic Strategies in order to study the ability of industry companies to adapt to current realities and to identify leaders capable of creating and exploiting high strategic potential. When forming a company profile and constructing a scenario forecast of the company’s strategic potential dynamics, in addition to quantitative indicators, qualitative indicators are analyzed, including the level of the services differentiation, the quality of goal setting, involvement in the activities of professional communities, the company’s attitude to the external environment — from participation in charity programs to attention to details that form the image.

References:

1. 2023 Appraisal Industry Benchmark Report. VALCRE, available at: https://www.valcre.com/2023-appraisal-industry-benchmark-report/

2. Digital Transformation in Appraisals: Preparing for the Future. Aloft, available at: https://www.aloftappraisal.com/blog/digital-transformation-in-appraisals

3. Can artificial intelligence finally provide a fair and efficient appraisal process? American City&County, available at: https://www.americancityandcounty.com/2023/02/23/can-artificial-intelligence-finally-provide-a-fair-and-efficient-appraisal-process/

4. AI in appraisal: Can AI coexist with appraisers in the valuation industry? ValuationReview, available at: https://www.valuationreview.com/VR/appraisaltechnology-

2023.aspx

5. Boris Yatsenko. Seychas vremya sil’nykh natsional’nykh brendov v konsaltinge [Now is the Time for Strong National Brands in Consulting]. Kommersant”, 2023, 31 avgusta, available at: https://www.kommersant.ru/doc/6172853

6. S optimizmom k peremenam [Optimistic for Change]. Kommersant”, 2023, 31 avgusta, available at: https://www.kommersant.ru/doc/6172850

7. Mireille Mathieu. “Quand fera-t-il jour, camarade” (1967). YouTube, available at: https://www.youtube.com/watch?v=fZfbZC-SNus

8. Ekaterina Svinova, Evgeniy Vladimirov. S 2025 goda v EAES nachnet funktsionirovat’ edinyy rynok uslug po otsenke imushchestva [From 2025, a Single

Market for Property Valuation Services will begin to Function in the EAEU]. Rossiyskaya gazeta, 2023, 31 avgusta, available at: https://rg.ru/2023/08/31/s-2025-goda-v-eaes-nachnet-funkcionirovat-edinyj-rynok-uslug-po-ocenke-imushchestva.html

9. 29 marta 2023 goda vstupil v silu novyy federal’nyy standart otsenki “Otsenka intellektual’noy sobstvennosti i nematerial’nykh aktivov (FSO XI)” (utv. prikazom Minekonomrazvitiya Rossii ot 30 noyabrya 2022 g. N 659) [On March 29, 2023, The New Federal Valuation Standard “Valuation of Intellectual Property and Intangible Assets (FSO XI)” Came into Force (approved by order of the Ministry of Economic Development of Russia dated November 30, 2022 No. 659)]. OPEO, available at: http://opeo.ru/01.01.02.03/1486.aspx

DOI: 10.33917/es-3.189.2023.77-85

Methodology for studying the strategic potential of valuation companies in Russia is based on applying the “Strategic Matrix of the Company” software package, its algorithm involves the analysis of qualitative and quantitative indicators that allow to build a complete profile of the company and to give a scenario forecast of its development. The main qualitative parameters under analysis are: the degree of innovation and differentiation of services, the competition level and the market position of the company, priority of certain strategic goals in the company’s activities, effectiveness of motivation, corporate culture and ability to quickly access the necessary resources.

References:

1. The 10 innovations and disruptions that will impact property valuation. CBRE. 2022. 22 November, available at: https://www.cbre.com.au/insights/articles/ The-10-innovations-and-disruptions-that-will-impact-property-valuation.

2. Neopredelennost’ i chuvstvennyi vybor: kakim byl rynok nedvizhimosti v 2022 g. [Uncertainty and Sensual Choice: what the Real Estate Market was Like in 2022]. ROO Assotsiatsiya “Russkoe obshchestvo otsenshchikov”, 2022, 20 dekabrya, available at: http://sroroo.ru/press_center/news/3690904/

3. Spiridonov F.F. Otsenochnye kompanii dolzhny imet’ khoroshuyu reputatsiyu i dorozhit’ eyu [Evaluation Companies Shall Have Good Reputation and Value it]. Ekonomicheskie strategii, 2013, no 4, pp. 64, 65.

4. Rekomendatsii dlya otsenshchikov iskhodya iz tekushchei situatsii i tendentsii kratkosrochnogo perioda [Recommendations for Appraisers Based on the Current Situation and Short-term Trends]. SMAO, 2022, 18 marta, available at: https://smao.ru/press/news/smao/rekomendatsii_dlya_otsenschikov_ishodya_iz_
tekuschey_situatsii_i_tendentsiy_kratkosrochnogo_perioda.

5. Metodicheskie raz”yasneniya po opredeleniyu stoimosti v usloviyakh vysokoi neopredelennosti vneshnikh faktorov [Methodological Explanations for Determining the Value in Conditions of high Uncertainty of External Factors]. Ekspertnyi sovet, available at: https://srosovet.ru/press/news/040322-2/

6. Kosorukova I.V. Standartizatsiya otsenochnoi deyatel’nosti: problemy i analiz situatsii [Standardization of Valuation Activities: Problems and Situation Analysis]. Imushchestvennye otnosheniya v Rossiiskoi Federatsii, 2022, no 9(252), pp. 33–44.

7. Itogi i materialy nauchno-prakticheskoi konferentsii “Otsenochnaya deyatel’nost’ v sovremennykh usloviyakh”. 27 maya 2022 g., Moskva [Results and Materials of the Scientific-practical Conference “Evaluation Activity in Modern Conditions”. May 27, 2022, Moscow]. ROO Assotsiatsiya “Russkoe obshchestvo otsenshchikov”, available at: http://sroroo.ru/press_center/events/results/3616162/?ELEMENT_ID=3616162&back_url_admin=%2Fbitrix%2Fadmin%2Fiblock_
list_admin.php%3FIBLOCK_ID%3D18%26type%3Dpress_center%26lang%3Dru%26find_section_section%3D0.

8. Maksim Skatov. Vpisat’sya v standarty [Fit into Standards]. Kommersant”, 2022, 31 avgusta, available at: https://www.kommersant.ru/doc/5525875

DOI: https://doi.org/10.33917/es-3.177.2021.90-98

Research methodology for studying the strategic potential of Russian appraisal companies is based on “Strategic Matrix of a Company” software package, whose algorithm implies analysis of qualitative and quantitative indicators that allow to create a complete profile of the company and to prepare a scenario forecast of its development. The main qualitative parameters under analysis include such criteria as the degree of innovation and services differentiation, the level of competition and the company’s position in the market, priority of certain strategic goals in the company’s activities, effectiveness of motivation, corporate culture, the ability to quickly gain access to necessary resources.

The article examines the processes taking place in Russian appraisal business at present, taking into account general economic background of development: this is actual introduction of the state monopoly on cadastral valuation of real estate objects owned by individuals, the cancellation of the mandatory examination of the SRO evaluation reports, the introduction for all appraisers of the mandatory qualification examination. Against this background, the strategies of a successful evaluating company are analyzed. It is concluded that the competitive advantage is the ability of the company to develop new markets, to conduct evaluation in growing or emerging new sectors of the economy, which requires highly qualified specialists and high quality of work. Consequently, the most strategic companies in the industry under consideration will be large enterprises with a developed branch network and wide coverage of fields of activity, companies which adhere highest standards of quality.

In his interview with the “ES” magazine Kirill Kulakov, the First Deputy General Director of “Center for Independent property expertise” (CIPE), doctor of economic sciences, MGSU professor told about the specific aspects of appraisal activities in Crimea. Special attention according to K. Kulakov should be paid to professional appraisers training system — it is necessary to develop new educational programs, “it’s requirement of time associated with legislation changes, with development of new methods, information technology”.