DOI: 10.33917/es-4.190.2023.30-39

In the face of tough international competition in the digital economy, in order to protect national cybersecurity and economic interests, China needs to find a project that is different from the West. This is how the Digital Silk Road looks like today. Through this route China may connect the Eurasian countries and counter US sanctions. The present article dwells on strategic importance of the Digital Silk Road for China and makes suggestions on what role Russia should play in this project.

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DOI: https://doi.org/10.33917/es-5.179.2021.46-53

The article examines the current state of the world and Russian retail e-commerce markets and assesses the prospects for their development — the study of these issues is the purpose of the work. The research topic is relevant, because in the context of the global digital revolution and the rapid development of the world economy, the development of e-commerce is becoming one of the key drivers of the growth of all trade and the economy. To achieve this goal, based on the integrated application of such scientific methods as analysis, systematization, synthesis, generalization, classification and description, the following tasks were performed: the main development approaches included in the strategic management system of e-commerce market leaders were identified; the dynamics of the global and Russian e-commerce markets were analyzed; a comparative analysis of the development of e-commerce markets of the leading countries in terms of market volume and market growth rate was made; the key drivers and obstacles to the development of the global and Russian e-commerce markets, which are related to the current economic situation, the state of legal support and changes in consumer preferences, are identified and described; forecasts and trends in the development of markets are formulated.

Impact of the scientific-and-technological advance on the modification of commercial variety of goods and organization of forms and methods of trade is one of the most important conditions for the market environment change. The study of the situation in the field of trade in goods and services via the Internet made by the European Commission (the EC) revealed significant problems hampering the industrial development, innovation and further European integration. To remedy the situation, the EC proposed to provide better access for consumers and businesses to online goods and services across Europe. This is one of three pillars envisaged by the Digital Single Market Strategy for Europe. The task is carried out through developing rules of conducting cross-border e-commerce to make it easier, ensuring a more efficient and affordable parcel delivery, preventing unjustified geo-blocking of access to goods and services, providing better access to digital content with parallel improving European copyright framework, reducing VAT related burdens. Measures proposed by the European Commission are to be implemented in 2015-2016.