DOI: 10.33917/mic-5.100.2021.30-35

The scientific article presents the directions of innovative ideas in the service market. Based on financial analysis, the market of innovative start-ups and stakeholders was studied for the largest representatives of the retail and retail turnover of the service sector of the Republic of Tatarstan using the example of players in the DIY.

DOI: 10.33917/mic-4.93.2020.67-75

The scientific article systematizes the conceptual and categorical properties of services, as a result, reflects the characteristics of the concepts of “service” and “competitiveness of services”. Conducted research of services in the generally accepted coding system (OKVED); as well as in the aspect of the international standard industrial classification (MCOK / ISIC) allowed the authors to supplement the species groups of the most demanded services on the market; as a practical example, an analysis of the competitiveness of DIY-services of the largest retailers of the Volga Federal District is presented.