DOI: 10.33917/es-2.194.2024.24-31
The problem of the economic policies ontology is examined. Paradigms define practices and scenarios for the future.
Crisis of the “mainstream” and the polymorphic structure of the world economy imply an intensive search for new theoretical and practical solutions.
References:
DOI: 10.33917/es-1.193.2024.12-17
The problem of the economic policies ontology is examined. Paradigms define practices and scenarios for the future.
Crisis of the “mainstream” and the polymorphic structure of the world economy imply an intensive search for new theoretical and practical solutions.
References:
[1–8] in № 6(192)/2023, p. 51.
9. Ageev A.I. Predprinimatel’stvo: problemy sobstvennosti i kul’tury [Entrepreneurship: Issues of Property and Culture]. Moscow, Nauka, 1991, Glava 3.
10. Glaz’ev S.Yu. Za gorizontom kontsa istorii [Beyond the Horizon of the History End]. Moscow, Prospekt, 2021, pp. 382–388.
11. Bodrunov S.D. Noonomika [Noonomics]. Moscow, Kul’turnaya revolyutsiya, 2018.
12. Bodrunov S.D. Nooindustrial’noe obshchestvo: shag k neekonomicheskomu razvitiyu [New Industrial Society: A Step Toward Non-Economic Development]. Ekonomicheskoe vozrozhdenie Rossii, 2018, no 1(55), pp. 5–15.
13. Meadows D., et al. The Limits to Growth. N.Y., 1972.
14. Mesarovic М., Pestel Е. Mankind at the Turning Point. N.Y., 1974.
15. Tinbergen J. Reshaping the International Order. N.Y., 1976.
16. Meadows D. Beyond the Limits. Vermont, 1992.
17. Ageev A.I., Gromov V.A., Lukovnikova N.M., Pereslegin S.B., et al. Spletennyy mir: russkiy doklad Rimskomu klubu: Proektirovanie budushchego.
Problemy tsifrovoy real’nosti (2–3 fevralya 2023 g., Moskva) [The Woven World: Russian Report to the Club of Rome: Designing the Future. Problems of digital reality (February 2–3, 2023, Moscow)]. Pod red. G.G. Malinetskogo. Moscow, IPM im. M.V. Keldysha, 2023, 360 p., pp. 97–120.
18. Ageev A.I. Spletennyy mir: global’nye vyzovy I sverkhvyzovy: Ekonomika Rossii i mira v epokhu smeny mirokhozyaystvennykh ukladov: teoriya, metodologiya, praktika: Sb. tezisov dokladov uchastnikov XV Pushchinskogo simpoziuma po evolyutsionnoy ekonomike [The Intertwined World: Global
Challenges and Super-challenges: The Economy of Russia and the World in the Era of Changing World Economic Structures: Theory, Methodology, Practice: Sat. abstracts of reports of participants of the XV Pushchino Symposium on Evolutionary Economics]. Moscow, IE RAN, 2023, 170 p., pp. 93–95.
19. Ageev A.I., Gromov V.A., Kamionskiy S.A., Pereslegin S.B., et al. Spletennyy mir: koshka perevernulas’: Doklad Rimskomu klubu: Rezyume doklada [The Intertwined World: The Cat Turned Over: Report to the Club of Rome: Summary of the Report]. Moscow, MNIIPU, 2023, 52 p.
DOI: 10.33917/mic-1.114.2024.68-74
The scientific article graphically displays the economic essence of the method of forecast scenarios in assessing the development of competitiveness of tourism services. Target (tactical) development blocks and target development scenarios based on the theory of even subsets have been identified. A matrix of alternative strategies and corresponding tourism growth scenarios at the meso-economic level have been developed: optimistic; pessimistic (risk assessment) and optimal scenario.
References:
1. Galiullin I.R. Innovative competitive advantages of service sector enterprises: macro, meso-level research. I.R. Microeconomics. 2017;6:68-73. (In Russ.).
2. Zhukovskaya I.V. Systematization of scientific approaches to managing competitiveness in the service sector: economic essence, criteria. Microeconomics. 2020;2:29-37. (In Russ.).
3. Leonov E.F. Increasing the competitiveness of small and medium-sized service enterprises based on the formation of institutional space: dis. Ph.D. econ. Sciences: 08.00.05. Leonov Egor Fedorovich. St. Petersburg, 2017. 206 p. (In Russ.).
4. Fatkhutdinov R.A. Managing the competitiveness of an organization. M.: EKSMO, 2005. pp. 542-543. (In Russ.).
5. Khusaenov R.R. Development of Innovative Infrastructure Services in The Conditions of Discreteness of Its Components. International Journal of Advanced Research in Engineering and Technology. 2020;11(3):276-291.
DOI: 10.33917/mic-1.114.2024.55-67
This article examines the sectoral aspects of pricing, segmentation and competition in the Russian market of digital VoD services in modern socio-economic conditions. Various pricing models (video monetization) are considered in order to create a successful video business based on loyal viewers based on three main formats: SVoD, TVoD and AVoD. It is shown that the Russian streaming platform market has been gaining popularity in recent years and grew by 44% in 2023 compared to 2022 year.
The Russian online platforms that produce or plan to produce their own video content and those who have not yet started filming, but have expressed a desire to produce their own content, are analyzed. The partnerships of online cinemas with ecosystems, telecom operators and other service companies are considered.
It is shown that over the past year and a half, Russia has demonstrated a serious breakthrough in creating an alternative to the most popular Western video hosting. Rutube has already begun to support a load of 50 million people and has successfully survived a number of digital platform upgrades.
References:
1. Antonova V.G., Eliseeva Yu.A. OTT video services market in Russia: current state and development prospects. St. Petersburg Economic Journal. 2022;1-2:61-66. (In Russ.).
2. Asadullina A.V., Novikova M.Yu. Features of the development of digital streaming services in the world. In the book: Sixth International Conference “Business Management in the Digital Economy”. Collection of abstracts of speeches. Under the general editorship of I.A. Arenkova and M.K. Tsenzharik. St. Petersburg, 2023. pp. 112-118. (In Russ.).
3. Belousov G.D. Managing movie streaming platforms during the coronavirus period. Innovation and investment. 2020;10:141-145. (In Russ.).
4. Vatolkina N.Sh., Smirnova K.V. Comparative analysis of consumer value propositions in the OTT services market. Technical and technological problems of the service. 2020;2(52):89-94. (In Russ.).
5. Voloshkina D.S. Streaming services: essence and specifics. In the collection: Journalism, mass communications and media: the view of young researchers. Belgorod, 2021. pp. 79-83. (In Russ.).
6. Dubiv M.V. Television viewing in the context of digitalization of the media landscape. In the collection: Week of Science and Creativity – 2020. Materials of the International Scientific and Practical Forum of Students, Postgraduate Students and Young Scientists. St. Petersburg, 2020. pp. 100-104. (In Russ.).
7. Efimov I.P., Efimov P.P., Ryndina S.V. Business processes for managing digital platforms for viewing video content. Bulletin of Penza State University. 2022;1(37):61-66. (In Russ.).
8. Ivanova N.I., Kranina Z.V. Russian market of online video services: current state and prospects. Innovation. The science. Education. 2021;37:230-235. (In Russ.).
9. Krivoshapkina Ya.V. Trends in the development of advertising media. In the collection: Modern trends and problems of science in the development of digital and innovative technologies. Krasnodar, 2023. pp. 252-258. (In Russ.).
DOI: 10.33917/es-6.192.2023.46-51
The problem of the economic policies ontology is examined. Paradigms define practices and scenarios for the future. Crisis of the “mainstream” and the polymorphic structure of the world economy imply an intensive search for new theoretical and practical solutions.
References:
1. Smolyan G.L. Refleksivnoe upravlenie — tekhnologiya prinyatiya manipulyativnykh resheniy [Reflexive Management — Technology for Making Manipulative Decisions]. Trudy ISA RAN, 2013, vol. 63, no 2. Tsentr gumanitarnykh tekhnologiy, 2016, 25 sentyabrya, available at: https://gtmarket.ru/library/articles/7309
2. Lepsky Vladimir E. Reflexive Control in Multi-Subjective and Multi-Agent Systems. Proceedigs of the Workshop on Multi-Reflexive Models of Agent Behavior. ARL-SR-64, May 1999, pp. 111–117.
3. Ageev A.I., Kuroedov B.V., Met’yuz R., Sandarov O.S. Metodologiya strategicheskoy matritsy [Strategic Matrix Methodology]. Monografiya. Moscow, INES, 2004, 152 p. (Strategicheskoe prevoskhodstvo. Seriya MLSU)
4. Global’nyy reyting integral’noy moshchi 100 stran: Doklad-2012 [Global Rating of Integral Power of 100 Countries: Report 2012]. 3-e izd., pererab. i dop. Moscow, Mezhdunarodnaya akademiya issledovaniy budushchego, Institut ekonomicheskikh strategiy, 2012, 108 p.
5. Strategiya natsional’noy bezopasnosti SShA 2022 [US National Security Strategy 2022]. Rossiyskiy pravovoy portal: Biblioteka Pashkova. 2011. 16 marta.
URL: https://constitutions.ru/?p=5292
6. Ponomarev V.P. Polimorfnaya gamma-shkala ekonomicheskogo razvitiya [Polymorphic Gamma-Scale of Economic Development]. Ekonomicheskie strategii, 2022, vol. 24, no 1, pp. 106–111, DOI: https://doi.org/10.33917/es-1.181.2022.106-111
7. Mityaev D.A. O dinamike samorazrusheniya mirovoy finansovoy sistemy (stsenarii i strategii). Vozmozhnosti adaptatsii i vybor strategii dlya Rossii: Stsenarno-igrovoy doklad [On the Dynamics of Self-Destruction of the Global Financial System (Scenarios and Strategies). Adaptation Possibilities and Choice of Strategy for Russia: Scenario-Game Report]. Moscow, INES, 2009, 61 p.
8. Ageev A.I., Loginov E.L. New Deal — 2008 — “novaya sdacha”. Bludnye ucheniki Franklina Ruzvel’ta [New Deal — 2008 — “New Change”. Franklin Roosevelt’s Prodigal Disciples]. Ekonomicheskie strategii, 2009, vol. 11, no 2, pp. 31–36.
DOI: 10.33917/mic-5.112.2023.39-47
The purpose of the study was to describe one of the forms of implementation of the relationship marketing strategy characteristic of the pharmaceutical industry – the Beyond the Pill strategy. The article describes the history of the strategy, the main forms of its implementation, defines the role of the Beyond the pill strategy in the era of digitalization and the transition of healthcare to a value-oriented approach, and provides an example of the implementation of the strategy in the Russian market. The features and conditions of the implementation of the relationship marketing strategy in the pharmaceutical market are highlighted. A system of balanced indicators is proposed to assess the effectiveness of the implementation of the strategy.
References:
1. Fleck Leonardm. Controlling Healthcare Costs: Just Cost Effectiveness or «Just» Cost Effectiveness? Cambridge Quarterly of Healthcare Ethics. Cambridge University Press. 2018;27(2):271–83.
2. OECD (2023), Health spending (indicator). URL: https://www.oecd.org/els/health-systems/health-data.htm doi: 10.1787/8643de7e-en
3. Kovacs R., Powell-Jackson T, Kristensen S., Singh N, Borghi J. How are pay-for-performance schemes in healthcare designed in low- and middle-income countries? Typology and systematic literature review. BMC Health Serv Res. 2020:7;20(1):291. doi: 10.1186/s12913-020-05075-y
4. Ananthakrishnan A., Luz A.C.G., KC S. et al. How can health technology assessment support our response to public health emergencies? Health Res Policy Sys. 2022;20:124 (2022). https://doi.org/10.1186/s12961-022-00925-z
5. Wenzel, Meike & Henne, Nathalie & Zollner, Y. Beyond the pill: The move towards value-added services in the pharmaceutical industry. Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing. 2014;14: 91-98.
6. Porter ME, Teisberg EO. Redefining Health Care: Creating Value-Based Competition on Results. Harvard Business School Press, 2006.
7. Marsh K., Caro J., Hamed A., Zaiser E. Amplifying Each Patient’s Voice: A Systematic Review of Multi-criteria Decision Analyses Involving Patients. Appl Health Econ Health Policy. 2017;15(2):155-162. doi: 10.1007/s40258-016-0299-1. PMID: 27928659.
8. Khurana, Atul & Rastogi, Rahul & Gamperl, Hans-Joachim. Patient Support Program in Pharmacovigilance: Foster Patient Confidence and Compliance. International Journal of Medical, Health, Biomedical, Bioengineering and Pharmaceutical Engineering. 2017;11:148-151.
9. Krishnamoorthy R. Environmental, social, and governance (ESG) investing: Doing good to do well. Open J Soc Sci. 2021;9:189–97.
10. Marcus A. Koch. Pharmaceutical Market Access: current state of affairs and key challenges – results of the Market Access Launch Excellence Inventory (MALEI). Journal of Market Access & Health Policy. 2015;3:C. 1-10. DOI: 10.3402/jmahp.v3.29679
11. Ersoy Yusuf & Tehci Ali. Relationship marketing orientation in healthcare organisations with the AHP method: Internal and external customer perspective, 2023.
12. Shillington, Alicia & Ganjuli, Arijit & Clewell, Jerry. The impact of patient support programs on adherence, clinical, humanistic, and economic patient outcomes: A targeted systematic review. Patient Preference and Adherence, 2016.
13. Brixner, D.I., Rubin, D.T., Mease, P.J., Mittal, M., Liu, H.H., Davis, M., Ganguli, A.X., & Fendrick, A.M. Patient Support Program Increased Medication Adherence with Lower Total Health Care Costs Despite Increased Drug Spending. Journal of managed care & specialty pharmacy. 2019;25(7):770-779.
14. Landwehr Konstantin. Digital Transformation in the Pharmaceutical Industry – From Products to Services «Beyond the Pill», 2015.
DOI: 10.33917/mic-4.111.2023.51-55
The concept of «digital twin» as a tool for building strategic planning for the industrial sector is generalized. The use of leadership «models» in strategic planning is substantiated, the stages of evolution and the stages of building a «digital twin» in production are reflected.
References:
1. Andreev Yu.S., Tsarev M.V. Digital twins in industry: development history, classification, development scenarios. Economics and Management. St. Petersburg, 2019. pp. 45-46. (In Russ.).
2. Zhukovskaya I.V. Service market segmentation: problems, solutions. Microeconomics. 2021;2:32-37. (In Russ.).
3. Mineva O.K., Gubanova A.V. Digital transformation as a tool for developing the competitiveness of industrial enterprises. Creative economy. 2020;6:17-18. (In Russ.).
4. Ragimkhanov A.V. Systematization of scientific approaches to the study of the competitiveness of services: from theory to practice / A.V. Ragimkhanov, I.V. Zhukovskaya. Microeconomics. 2022;1:75-78. (In Russ.).
DOI: 10.33917/mic-3.110.2023.72-79
The scientific article proposes an algorithm for determining the total tourism potential on the example of the most promising areas for the development of domestic tourism on the example of the Republic of Tatarstan: youth tourism; cultural and educational tourism; sports tourism; cruise tourism; ecological tourism; business tourism.
References:
1. Zhukovskaya I.V. Segmentation of the service market: problems, solutions // Microeconomics. 2021;2:32-37. (In Russ.).
2. Regions of Russia. Socio-economic indicators. 2021. Rosstat. URL: http://rosstat.gov.ru
3. Ragimkhanov A.V. Systematization of scientific approaches to the study of the competitiveness of services: from theory to practice / A.V. Ragimkhanov, I.V. Zhukovskaya // Microeconomics. 2022;1:75-78/ (In Russ.).
4. Statistical collection. Information-analytical materials. Methodology. Rosstat. URL: http://rosstat.gov.ru
DOI: 10.33917/mic-2.109.2023.93-100
In a scientific article, a study was made of the innovative potential of organizations on the example of the largest tour operators of the Republic of Tatarstan. Based on the components of the meso fractal, the EVA model was built, which allows assessing the degree of readiness for innovative changes and innovative development of tourism companies in the region.
References:
1. Portnov V.V. Controlling as a mechanism for effective management of the investment attractiveness of an industrial enterprise: dissertation … candidate of economic sciences: 08.00.05 / Portnov Viktor Valentinovich. – Nizhny Novgorod, 2011.
2. Zhukovskaya I.V. The specifics of the study of the service market on the example of the Republic of Tatarstan. Microeconomics. 2020;5:93-98. (In Russ.).
3. Ragimkhanov A.V. Synergy effect in the study of the competitiveness of enterprises on the example of the subjects of the tourist destination of the Republic of Tatarstan / A.V. Ragimkhanov, I.V. Zhukovskaya. Microeconomics. 2022;4:80-85. (In Russ.).
4. Svyatokho N.V. Conceptual bases for the study of the tourism potential of the region. Economics and Management. 2007;2:30-36. (In Russ.).
DOI: 10.33917/mic-1.108.2023.85-92
The scientific article presents the directions for the development of a competitive market in the service sector on the example of tourist services of the Republic of Tatarstan. The specifics of the market are reflected, key tasks are identified, and a rating of the most popular business ideas (startups) in the region is presented.
References:
1. Zarutskaya V.S. Development of the tourist market in Russia: problems and potential. Theoretical and applied economics. 2021;1:21-38. (In Russ.).
2. Zhukovskaya I.V. The specifics of the study of the service market on the example of the Republic of Tatarstan. Microeconomics. 2020;5:93-98. (In Russ.).
3. Ragimkhanov A.V. The effect of synergy in the study of the competitiveness of enterprises on the example of the subjects of the tourist destination of the Republic of Tatarstan / A.V. Ragimkhanov, I.V. Zhukovskaya // Microeconomics. 2022; 4:80-85. (In Russ.).