DOI: 10.33917/es-3.195.2024.90-101

The article examines key trends in the development of the Russian appraisal industry in 2023–2024, analyzes problem areas and outlines the points of growth. The author relies on the results of an annual study of the valuation services market, which is conducted by the Rating Center of the Institute for Economic Strategies in order to study the ability of industry companies to adapt to current realities and to identify leaders capable of creating and exploiting high strategic potential. When forming a company profile and constructing a scenario forecast of the company’s strategic potential dynamics, in addition to quantitative indicators, qualitative indicators are analyzed, including the level of the services differentiation, the quality of goal setting, involvement in the activities of professional communities, the company’s attitude to the external environment — from participation in charity programs to attention to details that form the image.

References:

1. 2023 Appraisal Industry Benchmark Report. VALCRE, available at: https://www.valcre.com/2023-appraisal-industry-benchmark-report/

2. Digital Transformation in Appraisals: Preparing for the Future. Aloft, available at: https://www.aloftappraisal.com/blog/digital-transformation-in-appraisals

3. Can artificial intelligence finally provide a fair and efficient appraisal process? American City&County, available at: https://www.americancityandcounty.com/2023/02/23/can-artificial-intelligence-finally-provide-a-fair-and-efficient-appraisal-process/

4. AI in appraisal: Can AI coexist with appraisers in the valuation industry? ValuationReview, available at: https://www.valuationreview.com/VR/appraisaltechnology-

2023.aspx

5. Boris Yatsenko. Seychas vremya sil’nykh natsional’nykh brendov v konsaltinge [Now is the Time for Strong National Brands in Consulting]. Kommersant”, 2023, 31 avgusta, available at: https://www.kommersant.ru/doc/6172853

6. S optimizmom k peremenam [Optimistic for Change]. Kommersant”, 2023, 31 avgusta, available at: https://www.kommersant.ru/doc/6172850

7. Mireille Mathieu. “Quand fera-t-il jour, camarade” (1967). YouTube, available at: https://www.youtube.com/watch?v=fZfbZC-SNus

8. Ekaterina Svinova, Evgeniy Vladimirov. S 2025 goda v EAES nachnet funktsionirovat’ edinyy rynok uslug po otsenke imushchestva [From 2025, a Single

Market for Property Valuation Services will begin to Function in the EAEU]. Rossiyskaya gazeta, 2023, 31 avgusta, available at: https://rg.ru/2023/08/31/s-2025-goda-v-eaes-nachnet-funkcionirovat-edinyj-rynok-uslug-po-ocenke-imushchestva.html

9. 29 marta 2023 goda vstupil v silu novyy federal’nyy standart otsenki “Otsenka intellektual’noy sobstvennosti i nematerial’nykh aktivov (FSO XI)” (utv. prikazom Minekonomrazvitiya Rossii ot 30 noyabrya 2022 g. N 659) [On March 29, 2023, The New Federal Valuation Standard “Valuation of Intellectual Property and Intangible Assets (FSO XI)” Came into Force (approved by order of the Ministry of Economic Development of Russia dated November 30, 2022 No. 659)]. OPEO, available at: http://opeo.ru/01.01.02.03/1486.aspx

DOI: 10.33917/es-3.189.2023.77-85

Methodology for studying the strategic potential of valuation companies in Russia is based on applying the “Strategic Matrix of the Company” software package, its algorithm involves the analysis of qualitative and quantitative indicators that allow to build a complete profile of the company and to give a scenario forecast of its development. The main qualitative parameters under analysis are: the degree of innovation and differentiation of services, the competition level and the market position of the company, priority of certain strategic goals in the company’s activities, effectiveness of motivation, corporate culture and ability to quickly access the necessary resources.

References:

1. The 10 innovations and disruptions that will impact property valuation. CBRE. 2022. 22 November, available at: https://www.cbre.com.au/insights/articles/ The-10-innovations-and-disruptions-that-will-impact-property-valuation.

2. Neopredelennost’ i chuvstvennyi vybor: kakim byl rynok nedvizhimosti v 2022 g. [Uncertainty and Sensual Choice: what the Real Estate Market was Like in 2022]. ROO Assotsiatsiya “Russkoe obshchestvo otsenshchikov”, 2022, 20 dekabrya, available at: http://sroroo.ru/press_center/news/3690904/

3. Spiridonov F.F. Otsenochnye kompanii dolzhny imet’ khoroshuyu reputatsiyu i dorozhit’ eyu [Evaluation Companies Shall Have Good Reputation and Value it]. Ekonomicheskie strategii, 2013, no 4, pp. 64, 65.

4. Rekomendatsii dlya otsenshchikov iskhodya iz tekushchei situatsii i tendentsii kratkosrochnogo perioda [Recommendations for Appraisers Based on the Current Situation and Short-term Trends]. SMAO, 2022, 18 marta, available at: https://smao.ru/press/news/smao/rekomendatsii_dlya_otsenschikov_ishodya_iz_
tekuschey_situatsii_i_tendentsiy_kratkosrochnogo_perioda.

5. Metodicheskie raz”yasneniya po opredeleniyu stoimosti v usloviyakh vysokoi neopredelennosti vneshnikh faktorov [Methodological Explanations for Determining the Value in Conditions of high Uncertainty of External Factors]. Ekspertnyi sovet, available at: https://srosovet.ru/press/news/040322-2/

6. Kosorukova I.V. Standartizatsiya otsenochnoi deyatel’nosti: problemy i analiz situatsii [Standardization of Valuation Activities: Problems and Situation Analysis]. Imushchestvennye otnosheniya v Rossiiskoi Federatsii, 2022, no 9(252), pp. 33–44.

7. Itogi i materialy nauchno-prakticheskoi konferentsii “Otsenochnaya deyatel’nost’ v sovremennykh usloviyakh”. 27 maya 2022 g., Moskva [Results and Materials of the Scientific-practical Conference “Evaluation Activity in Modern Conditions”. May 27, 2022, Moscow]. ROO Assotsiatsiya “Russkoe obshchestvo otsenshchikov”, available at: http://sroroo.ru/press_center/events/results/3616162/?ELEMENT_ID=3616162&back_url_admin=%2Fbitrix%2Fadmin%2Fiblock_
list_admin.php%3FIBLOCK_ID%3D18%26type%3Dpress_center%26lang%3Dru%26find_section_section%3D0.

8. Maksim Skatov. Vpisat’sya v standarty [Fit into Standards]. Kommersant”, 2022, 31 avgusta, available at: https://www.kommersant.ru/doc/5525875