DOI: 10.33917/mic-4.117.2024.72-82

Asset management of a company as a set of its property rights is an important process of economic life. Asset analysis and valuation is important for making management decisions. The valuation of the company’s assets is complicated by the fact that the assets are considered as part of a functioning complex or as an independent type. Since a fair assessment increases the reliability of the conclusions and the significance of the appraiser firm, the formalization of its conclusions should be based on ontology terms used for internal coding of user knowledge.

The evaluation of intellectual property objects is conditioned by the requirements of the market in the relations of economic entities. Since a fair assessment increases the reliability of conclusions based on ontology terms used for internal coding of user knowledge, the article focuses on the results of intellectual activity, which differs in legal content and a number of features of reflecting intangible assets in accounting. Based on the practice of creating ontologies, it is impossible to assert that there is a single universal approach that would contribute to an absolutely successful result, but for appraisers this method seems to be the most optimal.

References:

1. Gorshkov S. An introduction to ontological modeling. LLC TriniData, 2016.

2. Resolution of the Plenum of the Supreme Court of the Russian Federation dated 02/24/2005 No. 3 «On judicial practice in cases of protection of honor and dignity of citizens, as well as business reputation of citizens and legal entities». WG. No. 50, 03/15/2005; Bulletin of the Supreme Court of the Russian Federation, 2005. No. 4.

3. Opalsky A.P., Amelina N.A. Formation of the image of a computer game developer company and protection of reputational risks. Microeconomics. 2023;2:48–56.

4. Gafurova L.S. Business reputation as a factor of sustainable development of the enterprise. The international scientific journal «Symbol of Science». 2021;4:59–60.

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DOI: 10.33917/es-5.191.2023.120-125

The article examines legal features and consequences of compiling a rating of companies. The situation may arise when a company, included in the rating, is dissatisfied with its position. The business entity believes that it was ranked lower than its competitor, which understates the professional results achieved by the company. In this case, the company may initiate legal proceedings declaring that information in the rating is untrue and discredits its business reputation. The author argues that ratings are an expression of subjective opinion of their compilers and must not impair business reputation.

References:

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9. Postanovlenie Plenuma Verkhovnogo suda RF ot 24 fevralya 2005 g. N 3 “O sudebnoi praktike po delam o zashchite chesti i dostoinstva grazhdan, a takzhe delovoi reputatsii grazhdan i yuridicheskikh lits” [Resolution of the Plenum of the Supreme Court of the Russian Federation dated February 24, 2005 No. 3 “On judicial practice in cases of protecting the honor and dignity of citizens, as well as the business reputation of citizens and legal entities”]. Byulleten’ Verkhovnogo suda RF, 2005, no 4.

DOI: 10.33917/mic-2.109.2023.48-56

In modern conditions, rapidly developing technological innovations are the most important resource for the dissemination of information about the company. The ability of computer games to influence public consciousness was immediately taken into account by development companies, since it can perfectly act as a tool for promoting products of other sectors of the national economy. The potential of logical computer games that promote the perception of stereotypes through game images should be used more widely in the educational process.

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