DOI: 10.33917/mic-3.116.2024.15-28

The article examines image consulting in various sectors of the economy and areas of activity in modern socio-economic conditions. It is shown that the volume of the Russian management consulting market, according to various expert estimates, in 2021 amounted to about 50–60 billion rubles, by the end of 2022 it was reduced by almost half. One of the main problems of the Russian management consulting market at the end of 2023 is the loss of qualified personnel and the almost complete destruction of their reproduction system. The Russian management consulting market at the end of 2023 has undergone significant structural transformations: the names and number of key players, pricing policy and client priorities have changed.

The state and prospects for the development of various subjects of consulting services in Russia are analyzed using the example of three successful industry cases of image consulting from various industries and fields of activity: PJSC Sber-Bank, the cellular operator Beeline and the catering enterprise Zernyshko Coffee House. It was shown that the main problem for the considered organizations is the choice of an image consultant, and recommendations were given to solve this problem.

References:

1. Abramova P.V., Ishchenko I.G. Consulting as a tool to increase the investment attractiveness of franchising projects. In the collection: Current management issues. Edited by S.V. Taktarova, G.N. Tuguskina, 2020. pp. 26-30.

2. Akoff R. Planning the future of the corporation. Progress, 2018.

3. Aleshnikova V.I. Using the services of professional consultants, INFRA-M, 2020.

4. Aleshnikova V.I. New realities of the international and Russian management consulting market. In the book: Marketing and Infrastructure projects. Monograph. Moscow, 2023. pp. 190-199.

5. Alferova E.S. Management consulting in Russia. In the collection: Public and administrative management in Russia: history and modernity, digitalization, innovation, intelligence. A youth’s view, 2020. pp. 202-205.

6. Marinko G.I. Managerial consulting. INFA–M, 2021.

7. A joint project of the Russian Federation and the International Bank for Reconstruction and Development. Assistance in improving the level of financial literacy of the population and the development of financial education in the Russian Federation. Financial literacy and mass information: A reference guide. Moscow, 2017. 454 p.

8. Galina E.A. Consulting as a tool to increase the competitiveness of an enterprise. In the collection: Current management issues. Edited by S.V. Taktarova, G.N. Tuguskina, 2020. pp. 48-51.

9. Dolya N.G., Shulika E.N. Development of management consulting in Russia. Economics and society. 2016;5-1(24):587-589. (In Russ.).

10. Zaripova L.A. Management consulting as an objective necessity for the development of an organization. In the collection: Student science – agricultural production. Materials of the 81st student (regional) scientific conference. Kazan, 2023. pp. 200-209.

DOI: 10.33917/mic-2.109.2023.82-92

The article explores different approaches to the term “sustainability” existing in academic literature and used in practice. It describes three methods – two well-known ones and another one developed by the authors – used for quantitative assessment of the degree of economic and financial sustainability in regions. The regions include four Russian federal subjects in the Russian Arctic and three macroregions that include the aforesaid regions. The indicators used for the assessment are grouped by the following aspects: relevance to national projects, type of assessment scale, internal or external economic factors, and income or spending in a consolidated regional budget. The article explores and draws a distinction between the influence of external factors – indicators of the demographic and natural environments – on the economic sustainability of an area.  A comparative analysis is done for three Russian macroregions and four Arctic regions by degree of economic and financial sustainability. The regions and macroregions are ranked based on the results of the comparative analysis using the selected indicators. The ranking helps identify potential strategic vectors and their succession as well as criteria for improvement of economic sustainability in the Russian Arctic.

References:

1. Babkin N., Bespalova S., Senetskaya L., Skotarenko O. Tools for digitalization of economic processes for supporting management decision-making in the Arctic region // IOP Conference Series: Earth and Environmental Science. 2019. Volume 302 Issue 1. 6 August. No 012147.

2. Bykovskaia E., Maiurova A., Kustikova M., Timofeeva I., Tyurikova E.  Assessment of the environmental risks in the development of fossil fuels deposits in the Arctic zone of the Russian Federation // IOP Conference Series: Earth and Environmental Science. Volume 723. Issue 5. 12 April 2021.

3. Bulletin of current trends in Russian economy, Retrieved, 2020. URL: https://e-cis.info/upload/iblock/520/520a5eee087274f9007f341e5865b0b3.pdf

4. Kozin M., Plotnikov V., Skotarenko O. Assessment of challenges, threats, and prospects in development of cities and towns in the Arctic zone // IOP Conference Series: Earth and Environmental Science. Volume 302 Issue 1. 6 August No 012103.

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9. On Land Territories in the Arctic Zone of the Russian Federation: Decree of the President of the Russian Federation of 2 May 2016 No. 296 // Collected Laws of the RF 05.05.2014 No18 Part I Art. 2136.

DOI: 10.33917/mic-3.104.2022.57-62

Attentionofacademics, governmentsandcorporationsisbeingdrawntothenecessityfordecreasingtheharmfulimpactofbusinesson theenvironment, solvingsocialissues, enhancingcorporategovernance.The concept andarea of corporate social responsibility have expanded due to the impact of coronavirus infection (COVID-19). This article considers the issues of social responsibility of businesses and value creation from the long-term perspective.

DOI: 10.33917/mic-4.99.2021.63-70

Many companies continue to consider value creation too unilaterally, aiming to maximize short-term financial results and ignoring the influence of a wider set of factors, which determine long-term competitiveness. Recognition of the need for a new paradigm of competitiveness, based on the complex approach, taking into account financial and non-financial goals, already exists among strategic thinkers and successful business-leaders, there are promising elements of the new model emerging in practice. Still for many companies the issues of social responsibility remain optional, dispensable to be included in strategic agenda. Efforts in this direction remain on the periphery, not in the center of managers’ attention. This article considers the relation between social responsibility, competitiveness of a company and value creation.

Authors propose a new idea of the economic theory construction as a more systematic and reasonable. The authors divide the economics into five levels: nanoeconomics, microeconomics, mezoeconomics, macroeconomics and megaeconomics. Nanoeconomics is considered as economics of intellectual capital, intellectual property and innovations. Nanoeconomics is the systemic basis for all other economics, ensuing from it by meaning and substance. In the article there is noted the increasing significance of legal factor in modern economic theory and practice and, in particular, the IP law importance.

Each person has his own plans, ideas, dreams. In order to achieve the results desired it is necessary to move systematically, step by step to solution of the set tasks. Possessing technologies for transforming ideas into clearly defined goals and their implementation will help anybody on the difficult way of increasing personal effectiveness. The book by T.M. Kudeshova and S.G. Kudeshova “Effective weekdays. A “low start” to high achievements” will allow to study gradually the whole set of secrets necessary for realizing personal plans, regardless of the sphere of life: family, career, sport, travelling, creativity, education — the book will suit for each of them.

Currently, humanity is concerned about two major issues: national security and economic development. At the same time environmental threat seems more distant and therefore less dangerous. In solving the problem of economic development a priority role remains with the market economy. The article notes the existence of a fundamental difference in the target objectives of business and environment: development of market economy and business does not meet the requirements of efficient nature management and environment and causes further environmental degradation. In this regard, there is a concern — if the society continues to develop only on the principles of market economy, it itself will speed up the arrival of a global environmental catastrophe.

In view of the increasing State’s influence in the economy around the World, especially in 2010s, we start publishing series of lectures dedicated to interaction between State and Business. The author examines the State’s participation in economic life of some countries and beyond national borders, State’s relationship with Private Capital in the conditions of the market economy formation and further internationalization. The term “State capitalism” is becoming widespread again in the World. This is largely due to the increasing number of companies with State participation among the leading transnational corporations, especially coming from emerging economies. The course of lectures deals with the history of interaction between State and Business and is intended for undergraduate and graduate students studying the History of economic Thought and economic policy. It may also be useful for everybody interested in evolution of the State’s role in one of the key areas of its influence — economy.

The power of elite and its interests affect every person. In the era of globalization it is imperceptible. Influence is unnoticeable, but exists and indirect methodology works well. Then we have to make a question about the possibilities. When the situation is confused, multy-subject and contaminated by information background, to talk about interests and benefits means to condemn oneself to unraveling the Gordian knot. It is much easier to understand the opportunities. Let us throw away doubts – any opportunities will be necessarily used by elite. So what is the elite?

The article presents results of empirical studies of management systems and corporate cultures in companies, seeking to build their business in conformity with Orthodox values. The paper offers analysis of the Orthodox Faith key provisions in the context of building the company’s management system. The author demonstrates crucial importance of the leader’s personal position in shaping corporate culture, capable to keep business structure within the moral principles of the Russian Orthodox Church.