Author page: Zhukovskaya I.V.

The effect of synergy in the study of the competitiveness of enterprises on the example of the subjects of the tourist destination of the Republic of Tatarstan

DOI: 10.33917/mic-4.105.2022.80-86

The scientific article calculates the synergistic effect from the merger of small players in the tourism market according to the «monoformat» type. A variant model of the merger of regional tour operators into a «multiformat» in the context of their «narrowly profiled offer» is presented on the example of the Republic of Tatarstan.

References:

1. Afanasiev A.A. Mergers and acquisitions as a factor in the restructuring of corporate structures / I.V. Zhukovskaya, A.A. Afanasiev. Economics and Management. 2009;12 (50):79-81. (In Russ.).

2. Galiullin I.R. Evaluation of the synergy effect in the study of the competitive market in the service sector on the example of the DIY sector / I.R. Galiullin, I.V. Zhukovskaya. Microeconomics. 2019;2:44-49. (In Russ.).

3. Belikova E.V., Chernyavskaya E.Yu. Regional features of the development of service activities // Scientific Bulletin of the Southern Institute of Management. 2019;2:94-101. (In Russ.).

4. Zhukovskaya I.V. Segmentation of the service market: problems, solutions. Microeconomics. 2021;2:32-37. (In Russ.).

5. Ragimkhanov A.V. Systematization of scientific approaches to the study of the competitiveness of services: from theory to practice. / A.V. Ragimkhanov, I.V. Zhukovskaya // Microeconomics. 2022;1:75-78. (In Russ.).

Modern methods of studying the concepts of «tourism» and «tourist service»: from theory to practice

DOI: 10.33917/mic-3.104.2022.38-45

In a scientific article, based on the relativistic theory, a terminological interpretation of the concepts of «tourism», «tourist service» and their specific classification is presented. Varieties of domestic tourism have been supplemented with a shift in focus to regional development in six areas (business tourism; ecological tourism; cultural and educational tourism; autotourism-youth-family tourism; rural tourism and sanatorium tourism). Compiled rating of competitiveness of tourist services on the example of the Republic of Tatarstan.

References:

1. Zhukovskaya I.V. Systematization of scientific approaches to managing competitiveness in the service sector: economic essence, criteria. Microeconomics. 2020;2:29-37.

2. Zhukovskaya I.V. The specifics of the study of the service market on the example of the Republic of Tatarstan. Microeconomics. 2020;5:93-98.

3. Zhukovskaya I.V. Segmentation of the service market: problems, solutions. Microeconomics. 2021;2:32-37.

4. Sizikova V.V. Increasing the competitiveness of service enterprises: dis. cand. economy Sciences: 08.00.05. St. Petersburg, 2019. 189 p.

5. Official information of the Federal Agency for Tourism. URL: tourism.gov.ru

6. Decree of the Government of the Russian Federation of September 20, 2019 No. 2129-r. Strategy for the development of tourism in the Russian Federation for the period up to 2035. – Access from legal reference system ConsultantPlus.

7. Ragimkhanov A.V. Systematization of scientific approaches to the study of the competitiveness of services: from theory to practice / A.V. Ragimkhanov, I.V. Zhukovskaya. Microeconomics. 2022;1:75-78.