Author page: Zhukovskaya I.V.

Features of the study of the competitiveness of the service sector on the example of the Republic of Tatarstan

DOI: 10.33917/mic-5.106.2022.105-109

The scientific article proposes directions for supporting the competitiveness of the service sector on the example of the tourism industry of the Republic of Tatarstan. The formation of the regional tourist and volunteer center is substantiated, which allows expanding additional types of regional domestic tourism and accumulating a control center at the point of the most demanded and visited geographically, which accumulates information and digital support with the help of volunteers.

References:

1. Safina G.M., Gadzhiev Z.G., Dominova L.R. Risk tolerance of Russian service organizations in the context of the COVID-19 pandemic // in the collection: Comprehensive development of territorial systems and improving the efficiency of regional management in the context of digitalization of the economy. Materials of the III National (All-Russian) scientific-practical conference. Eagle, 2021. pp. 194-200. (In Russ.).

2. Rzaitdinov R.R. Ways to improve competitiveness in the service sector (on the example of a network of service centers for the repair of equipment) // Studies of young scientists: materials of the XX Intern. scientific conf. Kazan: Young scientist, 2021. pp. 33-36. (In Russ.). URL: https://moluch.ru/conf/stud/archive/394/16533/

3. Zhukovskaya I.V. Segmentation of the service market: problems, solutions // Microeconomics. 2021;2:32-37. (In Russ.).

4. Zhukovskaya I.V. Differentiation of competitiveness management methods on the example of the service market of services // Microeconomics. 2021;3:32-38. (In Russ.).

5. Ragimkhanov A.V. Systematization of scientific approaches to the study of the competitiveness of services: from theory to practice / A.V. Ragimkhanov, I.V. Zhukovskaya // Microeconomics. 2022;1:75-78. (In Russ.).

The underwriting method as a tool for analyzing the demand for services (on the example of the Republic of Tatarstan)

DOI: 10.33917/mic-5.106.2022.100-104

The scientific article presents the trends in the development of services based on the applications of popular search queries of potential consumers, which allow analyzing the demand for trends in goods (services) using the example of the Republic of Tatarstan.

References:

1. Novikov A.V., Slabskaya D.N. Underwriting: international practice // Questions of Russian international law. 2021;11(2A):40-46. (In Russ.).

2. Shinkevich M.V. Specifics of the study of the competitive advantages of the service sector market at the mesoeconomic level: theory and practice. / M.V. Shinkevich, I.V. Zhukovskaya // Microeconomics. 2019;2:38-43. (In Russ.).

3. Klishina Yu.E., Uglitskikh O.N., Volodina A.V. The use of underwriting technology in insurance // Innovative economy: prospects for development and improvement. 2021;5(55):74-78. (In Russ.).

4. Zhukovskaya I.V. Segmentation of the service market: problems, solutions // Microeconomics. 2021;2:32-37. (In Russ.).

5. Ragimkhanov A.V. Systematization of scientific approaches to the study of the competitiveness of services: from theory to practice. / A.V. Ragimkhanov, I.V. Zhukovskaya // Microeconomics. 2022;1:75-78. (In Russ.).

6. Rostourism website // https://tourism.gov.ru/

The effect of synergy in the study of the competitiveness of enterprises on the example of the subjects of the tourist destination of the Republic of Tatarstan

DOI: 10.33917/mic-4.105.2022.80-86

The scientific article calculates the synergistic effect from the merger of small players in the tourism market according to the «monoformat» type. A variant model of the merger of regional tour operators into a «multiformat» in the context of their «narrowly profiled offer» is presented on the example of the Republic of Tatarstan.

References:

1. Afanasiev A.A. Mergers and acquisitions as a factor in the restructuring of corporate structures / I.V. Zhukovskaya, A.A. Afanasiev. Economics and Management. 2009;12 (50):79-81. (In Russ.).

2. Galiullin I.R. Evaluation of the synergy effect in the study of the competitive market in the service sector on the example of the DIY sector / I.R. Galiullin, I.V. Zhukovskaya. Microeconomics. 2019;2:44-49. (In Russ.).

3. Belikova E.V., Chernyavskaya E.Yu. Regional features of the development of service activities // Scientific Bulletin of the Southern Institute of Management. 2019;2:94-101. (In Russ.).

4. Zhukovskaya I.V. Segmentation of the service market: problems, solutions. Microeconomics. 2021;2:32-37. (In Russ.).

5. Ragimkhanov A.V. Systematization of scientific approaches to the study of the competitiveness of services: from theory to practice. / A.V. Ragimkhanov, I.V. Zhukovskaya // Microeconomics. 2022;1:75-78. (In Russ.).

Modern methods of studying the concepts of «tourism» and «tourist service»: from theory to practice

DOI: 10.33917/mic-3.104.2022.38-45

In a scientific article, based on the relativistic theory, a terminological interpretation of the concepts of «tourism», «tourist service» and their specific classification is presented. Varieties of domestic tourism have been supplemented with a shift in focus to regional development in six areas (business tourism; ecological tourism; cultural and educational tourism; autotourism-youth-family tourism; rural tourism and sanatorium tourism). Compiled rating of competitiveness of tourist services on the example of the Republic of Tatarstan.

References:

1. Zhukovskaya I.V. Systematization of scientific approaches to managing competitiveness in the service sector: economic essence, criteria. Microeconomics. 2020;2:29-37.

2. Zhukovskaya I.V. The specifics of the study of the service market on the example of the Republic of Tatarstan. Microeconomics. 2020;5:93-98.

3. Zhukovskaya I.V. Segmentation of the service market: problems, solutions. Microeconomics. 2021;2:32-37.

4. Sizikova V.V. Increasing the competitiveness of service enterprises: dis. cand. economy Sciences: 08.00.05. St. Petersburg, 2019. 189 p.

5. Official information of the Federal Agency for Tourism. URL: tourism.gov.ru

6. Decree of the Government of the Russian Federation of September 20, 2019 No. 2129-r. Strategy for the development of tourism in the Russian Federation for the period up to 2035. – Access from legal reference system ConsultantPlus.

7. Ragimkhanov A.V. Systematization of scientific approaches to the study of the competitiveness of services: from theory to practice / A.V. Ragimkhanov, I.V. Zhukovskaya. Microeconomics. 2022;1:75-78.