The article traces China’s evolution from a closed state with fierce international censorship to the world’s cultural and economic center of power. The author specifies the periods of China’s formation as an active international actor in global organizations, cultural and educational environment for foreigners, as well as an information center for the world’s media. The paper deals with the stages of China’s gradual transition to the status of the country attractive for investment, it quotes the numbers and evidence of China’s concrete steps towards multilateral strengthening of its international image.