The reality of international relations is such that the modern Eurasian integration project is primarily the interaction of information and communication spaces and elaboration of a common value-based worldview in key areas. In this context, formation of Russia’s positive image in conditions of international turbulence and transformation of the global order is becoming an important foreign policy task. The prospects for development and practical application of public diplomacy in the Eurasian space depend on two fundamentally important circumstances: first of all, on expansion of the subject dialogue, involvement in it of increasingly specific and even delicate issues of Eurasian integration rapprochement, and secondly, on creation of a system of multilateral dialogue sites with participation of the state and non-state actors not only from the EAEU countries, but also of their regional environment. In his interview with Larisa Polkovnikova the Deputy Executive Director of the Alexander Gorchakov Public Diplomacy Fund, executive director of the Primakov Center for Foreign Policy Cooperation Roman Nikolaevich Grishenin told about the need for developing a strategic initiative in this context and about the integration resources of the civil society.