DOI: 10.33917/mic-1.114.2024.55-67

This article examines the sectoral aspects of pricing, segmentation and competition in the Russian market of digital VoD services in modern socio-economic conditions. Various pricing models (video monetization) are considered in order to create a successful video business based on loyal viewers based on three main formats: SVoD, TVoD and AVoD. It is shown that the Russian streaming platform market has been gaining popularity in recent years and grew by 44% in 2023 compared to 2022 year.

The Russian online platforms that produce or plan to produce their own video content and those who have not yet started filming, but have expressed a desire to produce their own content, are analyzed. The partnerships of online cinemas with ecosystems, telecom operators and other service companies are considered.

It is shown that over the past year and a half, Russia has demonstrated a serious breakthrough in creating an alternative to the most popular Western video hosting.  Rutube has already begun to support a load of 50 million people and has successfully survived a number of digital platform upgrades.

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DOI: 10.33917/mic-1.108.2023.74-84

This article discusses the organizational, economic and technological aspects of the processing of MSW into electricity in the leading EU countries under economic sanctions. The issues of using and applying foreign, in particular German experience in the field of state incentives for companies to use renewable energy sources in the energy sector and the processing of municipal solid waste were considered. It has been established that over the past three decades, the consumption of brown coal in the fuel and energy complex of Germany has decreased from 21 to 8%, hard coal from 15 to 8%, and the use of nuclear energy has decreased from 11 to 6%, while gas consumption has increased from 11 to 25%. It has been revealed that over the past few years Germany has been the leader in the EU in terms of MSW recycling and the share of waste return to the economic turnover in Germany is 66%, while in the EU countries this figure does not exceed 46% on average. In particular, in Germany, electronic industry waste is 100% recycled, and waste paper, cardboard and glass are recycled by more than 85%. The German technology of MSW processing is analyzed, which allows the most efficient use of organic waste for the production of renewable energy sources, including biogas and fertilizers for agriculture.

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