DOI: 10.33917/mic-3.116.2024.15-28

The article examines image consulting in various sectors of the economy and areas of activity in modern socio-economic conditions. It is shown that the volume of the Russian management consulting market, according to various expert estimates, in 2021 amounted to about 50–60 billion rubles, by the end of 2022 it was reduced by almost half. One of the main problems of the Russian management consulting market at the end of 2023 is the loss of qualified personnel and the almost complete destruction of their reproduction system. The Russian management consulting market at the end of 2023 has undergone significant structural transformations: the names and number of key players, pricing policy and client priorities have changed.

The state and prospects for the development of various subjects of consulting services in Russia are analyzed using the example of three successful industry cases of image consulting from various industries and fields of activity: PJSC Sber-Bank, the cellular operator Beeline and the catering enterprise Zernyshko Coffee House. It was shown that the main problem for the considered organizations is the choice of an image consultant, and recommendations were given to solve this problem.

References:

1. Abramova P.V., Ishchenko I.G. Consulting as a tool to increase the investment attractiveness of franchising projects. In the collection: Current management issues. Edited by S.V. Taktarova, G.N. Tuguskina, 2020. pp. 26-30.

2. Akoff R. Planning the future of the corporation. Progress, 2018.

3. Aleshnikova V.I. Using the services of professional consultants, INFRA-M, 2020.

4. Aleshnikova V.I. New realities of the international and Russian management consulting market. In the book: Marketing and Infrastructure projects. Monograph. Moscow, 2023. pp. 190-199.

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9. Dolya N.G., Shulika E.N. Development of management consulting in Russia. Economics and society. 2016;5-1(24):587-589. (In Russ.).

10. Zaripova L.A. Management consulting as an objective necessity for the development of an organization. In the collection: Student science – agricultural production. Materials of the 81st student (regional) scientific conference. Kazan, 2023. pp. 200-209.

DOI: 10.33917/mic-2.109.2023.82-92

The article explores different approaches to the term “sustainability” existing in academic literature and used in practice. It describes three methods – two well-known ones and another one developed by the authors – used for quantitative assessment of the degree of economic and financial sustainability in regions. The regions include four Russian federal subjects in the Russian Arctic and three macroregions that include the aforesaid regions. The indicators used for the assessment are grouped by the following aspects: relevance to national projects, type of assessment scale, internal or external economic factors, and income or spending in a consolidated regional budget. The article explores and draws a distinction between the influence of external factors – indicators of the demographic and natural environments – on the economic sustainability of an area.  A comparative analysis is done for three Russian macroregions and four Arctic regions by degree of economic and financial sustainability. The regions and macroregions are ranked based on the results of the comparative analysis using the selected indicators. The ranking helps identify potential strategic vectors and their succession as well as criteria for improvement of economic sustainability in the Russian Arctic.

References:

1. Babkin N., Bespalova S., Senetskaya L., Skotarenko O. Tools for digitalization of economic processes for supporting management decision-making in the Arctic region // IOP Conference Series: Earth and Environmental Science. 2019. Volume 302 Issue 1. 6 August. No 012147.

2. Bykovskaia E., Maiurova A., Kustikova M., Timofeeva I., Tyurikova E.  Assessment of the environmental risks in the development of fossil fuels deposits in the Arctic zone of the Russian Federation // IOP Conference Series: Earth and Environmental Science. Volume 723. Issue 5. 12 April 2021.

3. Bulletin of current trends in Russian economy, Retrieved, 2020. URL: https://e-cis.info/upload/iblock/520/520a5eee087274f9007f341e5865b0b3.pdf

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DOI: 10.33917/mic-3.104.2022.46-56

This article discusses modern problems of managing current assets and corporate communications of Russian low-cost airlines under economic sanctions. It has been established that Azur Air LLC combines an aggressive current asset management policy and an aggressive type of current liability management policy. Thus, a comprehensive policy for the operational management of assets and multifunctional corporate communications can also be characterized as aggressive. During the pandemic, Azur Air LLC demonstrated the high flexibility of its business model, which was achieved through a diverse air fleet, consisting of wide- and narrow-body Boeing aircraft of various modifications. This made it possible in the spring of 2022 to freely carry out a number of export transatlantic flights for Russian citizens who were abroad, for the first time to start operating flights on domestic routes, and to intensify cargo transportation.