DOI: 10.33917/mic-3.116.2024.15-28

The article examines image consulting in various sectors of the economy and areas of activity in modern socio-economic conditions. It is shown that the volume of the Russian management consulting market, according to various expert estimates, in 2021 amounted to about 50–60 billion rubles, by the end of 2022 it was reduced by almost half. One of the main problems of the Russian management consulting market at the end of 2023 is the loss of qualified personnel and the almost complete destruction of their reproduction system. The Russian management consulting market at the end of 2023 has undergone significant structural transformations: the names and number of key players, pricing policy and client priorities have changed.

The state and prospects for the development of various subjects of consulting services in Russia are analyzed using the example of three successful industry cases of image consulting from various industries and fields of activity: PJSC Sber-Bank, the cellular operator Beeline and the catering enterprise Zernyshko Coffee House. It was shown that the main problem for the considered organizations is the choice of an image consultant, and recommendations were given to solve this problem.

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DOI: 10.33917/mic-5.106.2022.50-61

This article discusses benchmarking as a continuous process of quality management and investment and innovation activities on the example of PJSC Severstal Corporation.

The definition of the concept of «benchmarking» is given, its purpose, tasks, stages of implementation are shown. A comparison of Russian and foreign approaches in benchmarking is presented.

The results of benchmarking are shown, which identified shortcomings and gave directions for improving the efficiency of PJSC Severstal. Companies need to bet more on R&D and get better results from it. In recent years, against the background of the pandemic and economic sanctions, PJSC Severstal faced a lack of funds for the modernization and reconstruction of production facilities, with a mismatch with the structure of supply and demand.

The authors propose to reduce costs, develop the metal products market and introduce innovative technologies.

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DOI: 10.33917/mic-4.105.2022.24-33

This article evaluates the financial potential and corporate asset management policy of RUSAL URAL JSC in the context of economic sanctions. It is established that RUSAL URAL JSC combines an aggressive policy of managing current assets and an aggressive type of policy of managing current liabilities. Thus, a comprehensive operational management policy can also be characterized as aggressive. JSC RUSAL URAL has low ratings for almost all components of the financial potential of the corporation (FPC), therefore, it can be assigned a low level of FPC. Thus, the corporation is not financially stable. In order to improve the financial position of the corporation, increase its stability and solvency, it is possible to change the policy of managing current liabilities from aggressive to moderate, i.e. reduce the share of short-term loans in the total amount of liabilities.

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