DOI: 10.33917/mic-1.114.2024.25-34

The article presents the genesis of the methodology for the study of the conceptual and categorical apparatus of microeconomics as a science before and after its separation from political economy. It is shown how, in the depths of traditional neoclassicism, new features of economic analysis based on the concept of a platform-type business are being formed – the irrelevant geographical location of primary links and economies of scale of demand. Based on the theoretical study of the platform business model, the manifestation of the basic category – digital reality – is justified. Based on the prevailing socio-economic processes, in which consumer behavior depends on the importance of digital platforms, the need to study consumer culture is explained. It is concluded that the platform business, which forms a new consumer culture, allows for a new revision of the methodology for setting and solving fundamental issues of economics.

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DOI: 10.33917/mic-5.106.2022.62-68

The article examines the effectiveness of using digital doubles in the main sectors of the Russian economy. It is shown how the use of digital doubles affects the structure of production costs. The authors of the article attempt to argue the fact that the use of digital doubles and digital databases will make exponential economic growth possible. This trend is explained by the consequence of the increase in the performance of digital doubles, due to the action of Gordon Moore’s law of technological progress (the first law of 1965) and Arthur Rock’s law (Moore’s second law of 1998). In this regard, the authors adopt a new approach to substantiating the specific manifestation of the law of diminishing returns. It is concluded that in the short term, the simultaneous use of advanced digital technologies and a digital analogue of live labor pushes the boundaries of the law of diminishing returns, ensuring an increase in returns from the scale of production at a new round of microeconomic development.

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