This article discusses the role of the Eurasian idea in the modern concept of branding Russia in the context of new challenges of information war. The author emphasizes that in the Eurasian image concept of Russia has a high symbolic capital of culture, the potential of “soft power”, as it creates an understandable and positive image of Russia’s unifying mission in the expanses of Eurasia, puts forward the idea of a political dialogue of Eurasian peoples, in which Russia plays the role of symbolic cultural, a political and geopolitical bridge between East and West. This noble peacekeeping and unification mission of Russia-Eurasia can be a worthy response of our country to the contemporary challenges of information warfare.