DOI: 10.33917/es-4.196.2024.128-136

The article explores mechanisms for increasing resilience and sustainability of commercial organizations in conditions of growing instability of the external environment. Approaches to understanding viability, sustainability and adaptability of an organization are analyzed. The concept of managerial cross-section is introduced. Among the highlighted sections, the authors examine in more details the tools for studying a communication aspect. Advantages of subject-oriented management for designing communications in an organization are described, some risks of implementing the proposed strategy are identified. Relevance of the study is determined by parameters and trends of change in the modern market environment, which really necessitate to strengthen the dynamics of renewal and adaptation processes, since acceleration of technological innovation is not accompanied by adequate and comparable development of management models. Results obtained can be applied for theoretical research into the functioning of sociotechnical systems of different scales. Also, the proposed approach can be put into practice as part of the development of measures aimed at transforming the company’s business model or improving the efficiency of operational management.

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