Nowadays, due to active changes in the international system, activity of new players involved in international politics, the need to use non-traditional mechanisms for the national interests protection, public diplomacy importance increases twice, and its concept has become an important element of different countries foreign policy. The Philippines are distinguished by rich and diverse natural resources, the country possesses highly skilled workforce, regional areas of growth are identified. Russia is interested in intensifying political dialogue with the Philippines, in deepening inter-parliamentary and intergovernmental relations, developing cooperation in economic, cultural, scientific, educational and other spheres, where it is still a lot to do. Moreover, ASEAN and EAEU have got a lot in common, there are prospects for further relations development both between these economic associations and between individual countries. For the time being mutual trade turnover of two countries does not correspond to the existing potential of economic relations between Russia and the Philippines. How to transform this potential into real projects? Would it be well in the era of global communications to contrast the policy of “soft power” with tough administrative methods? The Philippines Ambassador to the Russian Federation Carlos D. Sorreta in his interview with the head of the Center for Eurasian Cooperation and Development (CECD) Olga Biryukova specially for the “Economic Strategies” magazine told about the above aspects and a lot of other issues.