Introduction of sanctions, contrary to the statements of Russian politicians, has an impact on the Russian economy, and the impact is quite negative. The crisis in the Russian economy is confirmed by macro-indicators. Despite this, distortion of statistical data allows to demonstrate the illusion of economic growth, although it is seen only in certain sectors of economy. Real incomes of the population have also decreased and continue to fall down. The article proposes a number of strategic measures that will allow to minimize the damage caused by the imposed sanctions and even partially to benefit from them for the Russian economy.